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Rescooped by Tom George from Just Story It! Biz Storytelling!

How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Content Marketing Tips |
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

Via Karen Dietz
Karen Dietz's curator insight, October 22, 2014 4:13 PM

Article Link: 

Ahhhhh -- here's an article that is music to my ears!

It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.

How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.

There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.

Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.

This review was written by Karen Dietz for her curated content on business storytelling at 

Clayton Bye's curator insight, October 23, 2014 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

Rescooped by Tom George from Internet Marketing Strategy 2.0!

What Kind of Online Influencer Are You? The Klout Influence Matrix

What Kind of Online Influencer Are You? The Klout Influence Matrix | Content Marketing Tips |

Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.  


The Klout Influence Matrix identifies these specific 16 types:

Curator Broadcaster Syndicator  Feeder Tastemaker Celebrity Thought Leader Pundit Dabbler Conversationalist Observer Explorer Socializer Networker Activist Specialist


Source: Full image matrix: 

   As in my case, you may likely feel that you belong in more than one of these categories.
  What matters is your ability to develop greater sensitivity for the differences that make up these profiles and to cull more attentively those that you feel are closer to your character and objectives.
  Check also Lisa Barone, co-founder of the firm Outspoken Media (New York), who in contrast, proposes a simpler list in Small Business Trends: The Five Types of Influencers On The Web.

Interesting. 8/10
(Thanks to Raymond Morin) 
Via Robin Good
Giua Giovanni Lacqua's comment, February 20, 2012 5:00 AM
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