Convince and Convert is an excellent digital marketing resource. The founder Jay Baer has published a great book called Youtility, which has proven its tremendous value to the digital marketing community, and is a New York Times bestseller.
The premise of the book, is really about building value and giving the consumer highly beneficial information, and expecting nothing in return. This is how you build a brand and create value.
Tom George's insight:
A great article! You will find my curation about it on Internet Billboards
We've analyzed the social share counts of over 100 million articles in the past right months. So it's fair to say we have a pretty good idea of what gets shared the most....Of course, the prerequisite to getting your content shared widely is to write compelling content.There's just no replacement for that. But once you've written a well-crafted, useful article, there are some additional things you can do to help increase its reach.Here are 10 ingredients that will help increase the shareability of your content....
Great SlideShare Yes, another wave of adventure, lust, and betrayal is set to kick off as the Season 4 premiere of Game of Thrones approaches.
And while we all enjoy every guilt-ridden moment of one of the most popular shows of all time, I’ll bet you didn’t know that these rogues, villains, assassins, and connivers have a helluva lot to teach us content marketers.
You didn’t? Well, allow me to introduce the latest SlideShare from Resonance
Get inspired by these 8 brilliant landing page examples.
Learning how to put together an A+ landing page is tricky.
There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
Take form length for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of overall form submissions, or a smaller number of quality submissions.
Color Psychology refers to the fact that colors can evoke specific emotions in individuals. Many people underestimate the effects that these colors can have on them. The truth is that you can actually use colors to influence how people feel about what you are saying. You can even use colors to gently prompt people to take the action you want them to. By using a more appealing color next to less appealing colors in, say, a price table, you can gently prompt people to choose the option you most want them to. - See more at: http://socialmedia.internetbillboards.net/2014/03/03/how-to-use-color-psychology-in-your-marketing/#sthash.6MXxEmWw.dpuf
Tom George's insight:
Colors are important so good insight from Tabitha Naylor here.
We are well into 2014 and there continues to be an abundance of great posts about content curation. If you are not familiar with the term, as it relates to digital content (not a museum curator) it’s when an actual person finds, organizes and shares the best content they can find on a topic with their audience. Hopefully they have an
We are well into 2014 and there continues to be an abundance of great posts about content curation. If you are not familiar with the term, as it relates to digital content (not a museum curator) it’s when an actual person finds, organizes and shares the best content they can find on a topic with their audience. Hopefully they have an audience but we will get to that later.
Even major brands are moving into curation. So what exactly is it? And how can publishing with content curation help to increase your brands bottom line? By bottom line I mean, site traffic, engagement, and finally customer acquisitions.