Content Marketing Tips

In a terrific post on Copyblogger, Gregory Ciotti finds inspiration for our content marketing strategies in an unlikely source: the writings of Niccolo Machiavelli.

Today on the Content Marketing Podcast, we talk with Tony Wright of Wright IMC about his new white paper, "Should Your Brand Take a Stand?"

After having spent the better part of four years curating content from renowned bloggers, journalists and authors as well as building a platform here on Internet Billboards, which has evolved into a wonderful community of content curator’s, I believe the future of digital, mobile, publishing as well as content marketing is beginning to become crystal clear.

In a guest post for EContent magazine, Joe Pulizzi of the Content Marketing Institute shares 13 reasons why your content marketing strategy might not be delivering the goods.

In today’s episode of the Content Marketing Podcast, I do something that I believe every content marketer needs to do: I tell the story of how I came to do what I do and how Resonance Content Marketing came to exist.

Give it a listen at Content Marketing Podcast Episode 22: The Story of Resonance Content Marketing … then meet me back here and share your thoughts in the Comments!

This article shows some of the most recent data and statistics on how B2Bs are utilizing social media and content marketing. The author, Pam Dyer, provides the data  in chart and graph form. Dyer also suggests that when a business puts content online – in the form of social media posts and website/blog content – it needs to think like a publisher. Having a clear-cut strategy for digital content is key to engaging potential consumers and driving their conversion.  ~ Jenn

CONTENT MARKETING! DO IT! It’s the NEW SEO!

In fact, it’s so awesome you don’t need anything else! Just produce awesome content and you will be in SEO nirvana! It’s like double rainbows and Matt Cutts got together and had baby NyanCats!

Old SEO is dead. This is the new SEO and it’s beautiful!

Sound too good to be true? That’s because it is.

Content marketing isn’t new. It’s just a new buzzword picked up by other industries that suddenly found out they could to “do SEO”, but they didn’t want to “do SEO”, so they tried to make it more special. It isn’t.

Content marketing has been around since SEO on Google has been called SEO. To not understand this is to not understand what Google and its algorithms measure and how this might affect your site.

There are a lot of ways you can grab publicity. Online press release distribution plays an important role, of course. So do search engine optimization, social media engagement, and content marketing. The trouble is, it’s not always easy to know how your hard work will play out. Will you get the press you need or will your efforts be a huge waste of time?

For some bloggers, it’s just about the writing. For the rest of us, it is so much more than just the writing. Many of us write in order to connect with people, either as an individual or a business. For the connectors, we feel downright depressed when we write the way we’re told to write…but we’ll go for days, weeks, or months without a single comment or loving support.

I don’t know everything about content marketing – no one does.

Sometimes we are tempted to think we do but when the truth comes home there is always a lot more to learn about content marketing’s role on the social web.

When's the last time you paid any attention to a banner ad? Let's face it -- web users have become adept at glossing over ads, no matter how well-placed they may be. These days, if you want to expa

Companies are beefing up their online marketing budgets to attract attention. Yes eyeballs and attention in our world of free flowing information is the new currency. When most people think of content marketing they often think of articles, but did you know that there is so much more to creating a winning content marketing strategy then simply producing fantastic articles.

Although you can be very successful with your blog without using a lot of tools, there are some tools that will make it a lot easier. I discuss 7 tools that will help you become more organized and efficient and grow your blog at a quicker pace.

Despite the interest most companies have in marketing online, I still find too many small businesses making basic mistakes with their websites.

The idea that sharing our best ideas and even our best practices can gain business is still a foreign concept to many just embarking on content marketing and social business paths.

Serious inbound marketers are known for their near superhuman abilities to generate leads. But these supermen and women aren’t from another planet, and they don’t have a secret identity. Instead, they utilize modern marketing tools, dig through data and adjust their tactics on a regular basis.

So how can you, too, be an inbound marketing man (or woman) of steel? Well, here are five things that make a super inbound marketer:

More Powerful Than A Marketing Automation Practitioner

Content marketing has been described as “the art of communicating with your customers and prospects without selling.”

Although social media platforms like Facebook and Twitter are perfect vehicles for content marketing, not every school is optimising them for this function.

Our 8 tips for content marketing in social media management will help you put information out there in a compelling manner that prompts students to engage with it in a way that feels good to them.

It’s Podcast Thursday! In Episode 20 of the Content Marketing Podcast, we continue the “Why Content Marketing Works” series by discussing the principle of authority … with a special cameo by a certain rotund South-Parkean!

This is the eighth letter in a series on Professional Content Marketing.

World class golfers like Tiger Woods see the game of golf differently than you and I…

…but the hard reality is that difference has nothing to do with their athletic abilities, work ethic or God given talent. It would be much easier to accept our lack of success if this wasn’t true. It’s much easier to accept the success Tiger Woods has achieved, including fourteen major golf championships, if it were all the result of simply being chosen by some higher power.

I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal

Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right.

One of the things I love about content marketing is that it’s equal parts artsy and techy. Check out this post from Marketing Daily on how to optimize your content for maximum social SEO benefit: