There was no SEO campaign. No advertising campaign. No serious social media campaign. Just solid foundations and some basic promotional strategies.
Here’s a quick run-through of how I’ve used content marketing to generate blog traffic over the past 12 months…
Plan To Succeed
It’s near impossible to write and publish content that produces results without planning – Tweet this!
You have to know what problems your potential customers have and what content can not only help solve those problems, but also position the sale of your products or services.
You have to understand what keywords and keyword phrases should be used in creating your articles, so that the right content can be found by the right people.
You content writing cycle should include:
✓ Researching suitable topics
✓ Researching suitable keywords
✓ Matching keywords to topics
✓ Sourcing images
✓ Sourcing other media (Infographics, Video, SlideShare etc.)
✓ Writing first drafts
✓ Optimising articles for search engines
✓ Rewriting headings to improve click-rates
✓ Adding other data (tags, meta description, social sharing links etc.)
|Scooped by Tom George|
You know that feeling you get when you work hard on a post and publish it, and you really don't see any activity on it. Well let's get you on the right track. This post is a solid case study on how one can generate an enormous amount of traffic for their website, without spending a lot of money.