Google Panda and Penguin Update
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Google Panda and Penguin Update
Google Panda and Penguin Updates and Latest News and Advice
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Google Penguin Infographic, SEO Recovery Tips, Simple SEO

Google Penguin Infographic, SEO Recovery Tips, Simple SEO | Google Panda and Penguin Update | Scoop.it
Remedy against the Latest Penguin Slap from Google - Tips for what to do to recover from Google Penguin and Panda updates - its not as fiddicult as you may think, and really it's only re-affirming good online content and linking practices...
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Google Now: Behind The Predictive Future Of Search | The Verge

Google Now: Behind The Predictive Future Of Search | The Verge | Google Panda and Penguin Update | Scoop.it

Excerpted from article:

"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.

 

Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 "Jelly Bean," it's designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google's surprisingly deep understanding of who you are and what you want to know.

 

With Android 4.2 Google has updated the feature with new information cards in new categories, but Google Now isn't important for what it does, well, "now," but the building blocks are there for a radically different kind of platform in the future.

 

1) A deeper understanding:

You may not be familiar with Google Now, primarily because it's only available on the sliver of Android devices.

It's essentially an app that combines two important functions: voice search and "cards" that bubble up relevant information on a contextual basis.

One favorite example is a voice search for something that pulls from all those multiple sources and turns it into a comprehensible and useful result.

 

The first category involved Gmail integration. With your permission, Google will keep an eye on your inbox and recognize flight confirmations, hotel reservations, restaurant bookings, event tickets, and package tracking emails.

The new features are part of Google’s growing efforts to provide relevant results based on the knowledge it’s accumulated about you. As search gets better, so do people’s expectations for what it provides.

 

 

2) Neural networks:

Speech recognition is a very difficult problem to solve, as anybody who has dealt with voice search knows all too well. Recently, Google has changed its approach to making it work in a fundamental way, replacing a system that was the result of years of effort with a new framework for understanding the spoken word. Google has shifted to using a neural network that's much more effective at understanding speech.

 

A neural network is a computer system that behaves a bit like the actual neurons in your brain do. Essentially, the computer is designed with layers of software-based "neurons" that do the same thing actual neurons do: take input in and "fire" off to other neurons based on the data they receive.

The approach "led to about between 20 to 25 percent reduction in the error rate in our system,".

 

 

3) Knowledge Graph:

In a very real way, Google is trying to get its computers to actually understand what it is you're asking them. Part of that comes from a relatively new initiative called the "Knowledge Graph," the company's effort to compile a database of "entities" in the world.

n truth, Google only knows those details because it is so adept at crawling the web — but the additional layer of abstraction created by putting that information into the structured Knowledge Graph means that Google can do more with search results.

Having something to talk about and talking to somebody are two different things, and with regard to the latter Google is again taking a Google-esque approach.

 

 

4) In a single app, the company has combined its latest technologies: voice search that understands speech like a human brain, knowledge of real-world entities, a (somewhat creepy) understanding of who and where you are, and most of all its expertise at ranking information. Google has taken all of that and turned it into an interesting and sometimes useful feature, but if you look closely you can see that it's more than just a feature, it's a beta test for the future..."

 

Read full, long and interesting article here:

http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

 


Via Giuseppe Mauriello
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Penguin 3.0 is Here: What You Need to Know | Single Grain

Penguin 3.0 is Here: What You Need to Know | Single Grain | Google Panda and Penguin Update | Scoop.it
The latest iteration of Google's Penguin algorithm rolled out on October 5th, 2012 affecting a surprisingly small number of SERPs. In fact, according to Google voice Matt Cutts (in his characteristic “weather report” style update ...
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Google's Disavow Tool - Take a Deep Breath - SEOmoz (blog)

Google's Disavow Tool - Take a Deep Breath - SEOmoz (blog) | Google Panda and Penguin Update | Scoop.it
SEOmoz (blog)Google's Disavow Tool - Take a Deep BreathSEOmoz (blog)Keep in mind that we're still unclear on the Penguin update cycle, specifically whether you can recover outside of a Penguin data update (and there have only been two of those –...
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Google's New Penguin Update - Google Penguin Releases 2012 SEO Tips

Google's New Penguin Update - Google Penguin Releases 2012 SEO Tips | Google Panda and Penguin Update | Scoop.it
Google's New Penguin Update - Google Penguin Releases 2012 SEO Tips http://t.co/crd5Xrl9 via @StraightUpSEO...
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Hit By Google Penguin? A Plan Of Action To Get Back To Page 1 ...

Hit By Google Penguin? A Plan Of Action To Get Back To Page 1 ... | Google Panda and Penguin Update | Scoop.it
Have you lost traffic and business from the latest Google update? Read these actionable tips and regain your organic visbility in the wake of Google Penguin.
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We All Work for Google Now: Panda, Penguin and Google's Endgame

We All Work for Google Now: Panda, Penguin and Google's Endgame | Google Panda and Penguin Update | Scoop.it
Then came Panda. Unlike the cute, furry, black and white mammal for which it was named, Google's Panda was a Shiva-like destroyer and devourer of PageRank that gobbled generic content farms like popcorn shrimp.
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Understanding Google Panda For Your #SEOStrategy Today | CloudNex Media

Understanding Google Panda For Your #SEOStrategy Today | CloudNex Media | Google Panda and Penguin Update | Scoop.it
On page, Off page and Usage models are now very important factors that Google Panda will be looking for in your website.
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Latest Google Updates and Google Panda 3.4

One of the most important for SEO fo the latest Google updates was Panda 3.4. Learn more about the update and what you can do about it. While it may be difficult to take all the new changes, in the end, SEO experts would be ...
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How to Please the Penguin: Making Friends with Google’s New Ranking Algorithm

How to Please the Penguin: Making Friends with Google’s New Ranking Algorithm | Google Panda and Penguin Update | Scoop.it
How to Please the Penguin: Making Friends with Google’s New Ranking Algorithm...
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What Makes Google Different (And Unsettling) And Still A Model For Others?

What Makes Google Different (And Unsettling) And Still A Model For Others? | Google Panda and Penguin Update | Scoop.it

What Makes Google Different (And Unsettling) And Still A Model For Others?

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Google Panda vs. Google Penguin SEO Updates

Google Panda vs. Google Penguin SEO Updates | Google Panda and Penguin Update | Scoop.it
Since many website owners are left wondering what the real differences are between the Google Panda and Google Penguin updates are, we put together this helpful history and list...
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Google Penguin has been a success, says Matt Cutts - Vertical Leap News

Google Penguin has been a success, says Matt Cutts - Vertical Leap News | Google Panda and Penguin Update | Scoop.it
Google Penguin has been a success, says Matt Cutts - ;We've seen a few cases where we might want to investigate more, but this change hasn't had the same impact as Panda or Florida...
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#Google Boost your #Startup Business

#Google Boost your #Startup Business | Google Panda and Penguin Update | Scoop.it

"Learn how, as a freelancer working from home, I get 1,000 visitors a day. SEO made easy."


"This has got to be the definitive course on SEO - exactly what entrepreneurs and startups have been crying out for.

If you have seen me on TV's The Secret Millionaire, you will know I built my own startup from scratch to make it into a multi-million dollar business around the globe. You will also know that I dedicate a lot of my time helping entrepreneurs and startup businesses to get off the ground.

I have known the Instructor for a number of years and he has given SEO workshops on my behalf for lots of new businesses. Always ecstatically received. Those workshops became the basis of this course."


Sign-Up Now and grab that competitive advantage.

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How to avoid Negative impact from Google Panda and Penguin ...

How to avoid Negative impact from Google Panda and Penguin ... | Google Panda and Penguin Update | Scoop.it
Related with these conditions, one indicator that you can make the reasons why it can happen, usually caused by several factors, one of which is the effect of Google's algorithm, such as Google Panda and Google Penguin.
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Google Disavow Links Tool Now Available to Sites Hit By Penguin ...

Google Disavow Links Tool Now Available to Sites Hit By Penguin ... | Google Panda and Penguin Update | Scoop.it
If you have been slapped by the fickle flipper of fate, aka 'The Google Penguin Algorithm Update', you have probably been waiting for this SEO news: Site owners are now able to submit a complete list of spammy, or otherwise unwanted URLs ...
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Why The Google Penguin Update Is Good For SEO?

Why The Google Penguin Update Is Good For SEO? | Google Panda and Penguin Update | Scoop.it
Verbiage chauvinists who believe spun content in mass quantities will win authoritative love have now been put in place. Using LSI (latent semantic indexing) for content creation, implementing keyword co-occurrences for ...
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Stop Whining About Google's Penguin Update - SEO Vindication

Stop Whining About Google's Penguin Update - SEO Vindication | Google Panda and Penguin Update | Scoop.it
Stop whining about Google's Penguin update. You cheated, failed the class & your GPA tanked. It takes years bring that GPA back up.
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TJ Kelly's comment, October 14, 2012 9:53 PM
Thanks for the post!
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Google Cleans Out Spam With A Panda Update. Again.

Google Cleans Out Spam With A Panda Update. Again. | Google Panda and Penguin Update | Scoop.it
Updates are not new to Google. Google is always tweaking little things and every so often they do a major update such as the latest update to Panda. Google's most recent Panda update targets relevancy.
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Google Panda And Google Penguin Updates: What's the Difference Between Them?

Google Panda And Google Penguin Updates: What's the Difference Between Them? | Google Panda and Penguin Update | Scoop.it
Since Google Announced the Penguin Update many have wondered what are the differences between the Panda update and the Penguin update. Read article for details...
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Seo Sandwitch: Google Penguin Update

Google always tries to present the most relevant search results to the user and in that process it continues improving its search algorithm. The Penguin Update is just another update in Google’s search algorithm which has been done to minimize web spam. Here are some guidelines to avoid being impacted...

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Why SEO and Internet marketing should never be a dark art

Why SEO and Internet marketing should never be a dark art | Google Panda and Penguin Update | Scoop.it
Google's Penguin update has sent the SEO industry into something of an ironic flap. Almost a fortnight after Penguin went live, webmasters are still moaning and complaining that Google got it wrong. And in some cases, the detractors have a point.
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Google Penguin Update Targets Affiliate Marketing, Directs Sales ...

Google Penguin Update has gone on assault. Redefining the Affiliate Marketing, Direct Sales and MLM industries as we know it. This video will talk about how ...
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Google Penguin Update - Hardest on Small Business?

Google Penguin Update - Hardest on Small Business? | Google Panda and Penguin Update | Scoop.it

Google's Penguin Update Hardest on Small BusinessBusiness - NewsDaily - A recent series of changes released by Google is affecting the way the search engine giant orders their rankings and small businesses have been hit particularly hard...

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The Caffeinated Panda: Understanding Google Search Updates

The Caffeinated Panda: Understanding Google Search Updates | Google Panda and Penguin Update | Scoop.it
Google is a strong influencing factor for online business success. This holds true even in the face of stiff competition from social media sites that have sprouted throughout the online landscape. Many business owners, ...
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