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Five unexpected benefits of blogging

Five unexpected benefits of blogging | Blogging | Content Writing | Scoop.it
Of course a blog can be the centerpiece of a content marketing strategy but on a personal level, it can mean so much more.

Via Fabrizio Faraco
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How Facebook EdgeRank Determines Content Engagement | Social Media Today

How Facebook EdgeRank Determines Content Engagement | Social Media Today | Blogging | Content Writing | Scoop.it
Screen Shot 2012-10-23 at 11.42.45 AM The Facebook EdgeRank is changing and with it so is your content perform (How #Facebook #EdgeRank Determines Content Engagement | Social Media Today http://t.co/NhMf3N1F...)...

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How to Grow Your Social Media Network | Do the Uncommon

How to Grow Your Social Media Network | Do the Uncommon | Blogging | Content Writing | Scoop.it
Blog post at Social Search Marketing Group : Growing the social network is one main goal of many social businesses or brands. To do that, one will need more follows and more likes. To g[..]
Ruby's insight:

Content is on simple steps to differentiate yourself from the millionso of the social media posts so you get noticed and thereafter folllowed, liked or circled.

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The Content Catalyst: How Content Drives Search & Social Synergy - Search Engine Land

The Content Catalyst: How Content Drives Search & Social Synergy - Search Engine Land | Blogging | Content Writing | Scoop.it
The Content Catalyst: How Content Drives Search & Social Synergy
Search Engine Land
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever.
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How Long Does It Take for Content Marketing to Work? | Business 2 Community

How Long Does It Take for Content Marketing to Work? | Business 2 Community | Blogging | Content Writing | Scoop.it

There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn answers the question in several ways...

 

...What’s it really going to take to get that payoff? Well, this slide here shows you that both business-to-business and business-to-consumer companies with 100 to 200 pages will generate 2.5 times as many leads compared to those who have 50 pages or fewer. It gives you an idea of where you are with your website. If you’re far exceeding that, you have thousands of pages, well then you’re in a different league. But basically for small businesses, this is the target you want to have.

 

Companies that blog more than 15 times per month, we used to tell our clients that they really need to be looking at trying to blog or post new content on their website 3 to 4 times a week. This pretty much right there, 15 times a month for some new content. If you do that, you’re looking at generating five times as much traffic to your website compared to people who aren’t blogging or aren’t generating any kind of new content at all. That’s significant. That’s five times as much traffic....


Via Jeff Domansky
Ruby's insight:

A question which I bet a lot of those that are  startng would, if not already, ask. Thanks!

 

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Jeff Domansky's curator insight, April 9, 2013 1:18 PM

I like how this post tries to answer the question of "how long does it take for content marketing to work?" 

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Social Media vs Search Engines for Blog Traffic: Who Wins in Content Marketing?

Social Media vs Search Engines for Blog Traffic: Who Wins in Content Marketing? | Blogging | Content Writing | Scoop.it

What performs better? Sending people to sites via your social networks or just writing good stuff and letting the search engines do their thing?

 

Read More: http://www.blogworld.com/2013/04/10/social-networking-vs-blog-traffic-seo-content-marketing/


Via Antonino Militello
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Thomas Wooldridge's curator insight, April 19, 2013 7:21 AM

Search engines are relying heavily on social media to provide more effective search engine rankings.  Don't just talk about the funny cat pictures on Facebook.  Start pushing out high quality content there

Beny's comment, April 19, 2013 12:00 PM
I think both of them are imporant to sending people to our sites
Robert Kempster's comment, April 30, 2013 7:43 AM
Definitely so much so, these days.
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Mastering the Three S Model of content marketing: Make it snackable! | SmartBlogs

Mastering the Three S Model of content marketing: Make it snackable! | SmartBlogs | Blogging | Content Writing | Scoop.it

This is Part 3 of a four-part series. For more insights into the Three S Model, check out thisintroduction complete with a handy infographic, as well as Part 2, which features a deeper look at making content searchable.

 

Today’s consumer has a very short attention span — and it’s shrinking rapidly. The average individual has an eight-second attention span for online content — that’s one second less than a goldfish and 12 seconds less than he/she had about a decade ago. So if marketers want to make an impression, they need to do it quickly.

 

The challenge of producing concise, compelling and “snackable” content was a key topic of conversation this year at the Content Marketing Summit hosted by Rise Interactive and my company, Skyword. “People don’t have the time to sift through information that may or may not be relevant,” said Leslie Reiser, speaker and program director of IBM WW Digital Marketing. “They need to understand and enjoy what they are consuming quickly in order to stay and return.”

 

“Snackable” content sustains ongoing brand and consumer interactions, offers quick support and allows the audience to engage in different ways. Reiser, along with Travis Wright of Norton by Symantec and Jon Morris of Rise Interactive, discussed the tips and best practices for creating content of this caliber. Below, I’ve highlighted techniques that will help marketers create snackable content that will expand brand audiences and increase engagement.


Via Russ Merz, Ph.D.
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How to Use the iPad for Content Marketing

How to Use the iPad for Content Marketing | Blogging | Content Writing | Scoop.it

Why the iPad is ideal for content marketing, sales and CRM
SUMMARY: Marketers interested in exploiting the iPad for B2B campaigns should first customize the collateral intended for it, Rusty Bishop writes. Use short-form video content, but don't ignore basic storytelling skills. Also, find applications that turn the iPad into a great sales tools on the show floor or at a convention. "With marketing automation software, coupled with traditional website analysis tools, you will be able to go beyond pageviews and unique visitor statistics to get real marketing and sales intelligence," Bishop writes.

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4 Latest Trends In Content Marketing

4 Latest Trends In Content Marketing | Blogging | Content Writing | Scoop.it
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How to Build a Content Marketing Strategy - SEOmoz

How to Build a Content Marketing Strategy - SEOmoz | Blogging | Content Writing | Scoop.it
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.

 

Summary...

 

Below is the content strategy framework that Adria and I have implemented together for our clients. We've learned that this process isn't a quick win and that our most successful content marketing strategies have relied on dedicating at least 3 months to just research - market research, site audits, content audits, customer surveys, and customer interviews to name just a few.

Step 1: Researching the company

The first step in developing a content strategy framework is understanding the company.

Step 2: Data collection (and lots of it)

I believe in utilizing the data that we have available to make informed decisions. This applies specifically to content; the more we understand about the site and the customers, the more we are able to make informed and strategic decisions to the type(s) of content we want to produce. In order to do this, it's important to gather relevant data.

Step 3: Preparation and assessment

Now that new data has been collected from various channels, it's important to assess/analyze the data that has just been collected and see how it correlates with the data that you already have on-hand. During this stage, it's also critical to take a step back and make sure that the goals for the content have been clearly defined. 

Step 4: Prospecting

This phase of the process is identifying individuals/sites who would be interested in the type of content the company will produce and engaging them at multiple points with the goal to develop relationships with key influencers.

Step 5: Create and promote the content

In this step, the "go" is to now create the pieces of content and follow both the internal protocols and sign off processes that were established in step three of the process. Ensure that editorial standards are being followed and assess that the content being created is actually phenomenal. 

Step 6: Assess content performance

After the content has been released and promoted, it's time to assess how the content has performed and any other learnings that can be taken away from the process.


Via iNeoMarketing
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iNeoMarketing's curator insight, April 12, 2013 8:31 AM

In a word: BRILLIANT! One of the best posts we've seen regarding content marketing. This is a hands-on, step by step guide that provides you with the framework you need to either build a content marketing strategy or revise your existing strategy. At the very least, use it to audit that which you currently use! Another must click through.


  • See the article at www.seomoz.org
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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For Successful Campaign Create The Content Worth Sharing

For Successful Campaign Create The Content Worth Sharing | Blogging | Content Writing | Scoop.it
For brands, and especially B2B brands, it is improbable to expect their content to do as well as most of the madness that gets propagate across YouTube. Instead, B2B manufacturers should aim for shareable content.
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Why Content is key to search engine visibility ?

Why Content is key to search engine visibility ? | Blogging | Content Writing | Scoop.it

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success). 


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Building a Video SEO Strategy

Building a Video SEO Strategy | Blogging | Content Writing | Scoop.it

Excerpted from article:
"Creative agencies often fail at this, simply because they don’t know how SEO works. Most creatives don’t understand the full consequence of embeds or pointing to YouTube and Vimeo rather than to a company’s site. Typically they don't understand how to get rich snippets, and so typically fail to get companies the SEO benefit due to them for the content they invest in.

 

As with copywriting, content creation, and development, success in the video space looks like "integrating the creative and the technical aspects of SEO."


For video, this means taking a goal driven strategy from inception to launch:
- Define the business goals.
- Define the appropriate audience, hosting, and promotional strategy for the goal.
- Create content that matches the business goals and the audience demographic.

 

Possible Goals for Video SEO:
1. Rich Snippets...
2. Conversions...
3. Brand Awareness...
4. Links and Social Shares...

 

Summary of Goals and Content Type:
Can I target more than one goal with the same bit of content?
Yes. But, you probably shouldn't. That’s not to say you can’t use the same piece of content for two different goals, but when you do, you typically dilute the return you’re going to get, either because your content will not be particularly well suited for the goal, or because the technical implementation will cause compromise.
In most instances, it’s much more effective to directly and exclusively target one of the goals, rather than attempt to do everything with one piece of content.

 

So what does a fully comprehensive Video SEO strategy look like?
With some variance dependent on vertical and business model, companies looking to achieve all of the above should look into creating four different kinds of content: one to target each marketing specific goal and audience demographic :
- Video created to improve conversions (with video sitemap submitted to get rich snippets);
- Video created to increase brand awareness through inbound channels;
- Video created to increase brand awareness through paid advertising;
- Video created to drive links and social shares back to the company’s site;.."

 

Each element is analyzed with more and detailed information. Read full article here:
http://www.seomoz.org/blog/building-a-video-seo-strategy

 


Via Giuseppe Mauriello
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designbynewton's curator insight, January 21, 2013 12:01 AM

Great strategy to follow, let Newton lead you in the right direction!

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10 Steps to Becoming a Better Writer | Copyblogger

10 Steps to Becoming a Better Writer | Copyblogger | Blogging | Content Writing | Scoop.it
Want to become a better writer? Everything you need to know to improve your writing is right here in 10 simple steps.
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Social Engagement The Facebook Way | Do it Right!

Social Engagement The Facebook Way | Do it Right! | Blogging | Content Writing | Scoop.it
Blog post at Social Search Marketing Group : Social {media} engagement is made up of three core components - the platform (Facebook for this blog), Your Social Community and You. How yo[..]
Ruby's insight:

Anyone could benefit from learning the way Facebook views engagment. It's now what you think!

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The Quiet Giant of Content Marketing | Visual.ly

The Quiet Giant of Content Marketing | Visual.ly | Blogging | Content Writing | Scoop.it
Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more compa
Ruby's insight:

"Slideshare is the world's largest professional content sharing community"

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[INFOGRAPHIC] Understanding the Potential of Content Marketing & SEO | Adept Marketing

[INFOGRAPHIC] Understanding the Potential of Content Marketing & SEO | Adept Marketing | Blogging | Content Writing | Scoop.it

Via iNeoMarketing
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iNeoMarketing's curator insight, April 1, 2013 6:01 AM
  • See the article at www.marketingadept.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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5 Ways to Use Video in Content Marketing | Business 2 Community

5 Ways to Use Video in Content Marketing | Business 2 Community | Blogging | Content Writing | Scoop.it

It’s hard to find a medium more powerful than video for reaching an audience.  Visually oriented and compelling, videos often tell a company’s story more  quickly and more clearly than plain text or even photographs. And with so many  user-friendly, simple video tools available today, there’s never been a better  time to begin using video in your own content  marketing.

 

Here are five tools to get you started, along with actionable tips for  implementing them today!

 

Read more at http://www.business2community.com/content-marketing/5-ways-to-use-video-in-content-marketing-0453483#G1LDEzgZpQxIRXF8.99


Via Russ Merz, Ph.D.
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Ruby's comment, April 13, 2013 3:34 AM
Easy to scan and great tips on vide for CM. Thanks for sharing!~
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Winning Formula For Content Marketing

Winning Formula For Content Marketing | Blogging | Content Writing | Scoop.it
Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines.

Via Alex Butler, Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, April 11, 2013 11:52 PM

Good article to help you build a plan for your content marketing.  


Who - What - Where - Why

Cheby LaBrague's curator insight, April 12, 2013 2:06 AM

Content marketing isn't for the faint at heart ;)

Lindsay Wilson's curator insight, April 26, 2013 11:25 AM

Great article if working from the ground up with a company

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How to Use the iPad for Content Marketing

How to Use the iPad for Content Marketing | Blogging | Content Writing | Scoop.it

Why the iPad is ideal for content marketing, sales and CRM
SUMMARY: Marketers interested in exploiting the iPad for B2B campaigns should first customize the collateral intended for it, Rusty Bishop writes. Use short-form video content, but don't ignore basic storytelling skills. Also, find applications that turn the iPad into a great sales tools on the show floor or at a convention. "With marketing automation software, coupled with traditional website analysis tools, you will be able to go beyond pageviews and unique visitor statistics to get real marketing and sales intelligence," Bishop writes.

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The Real Challenge for B2B Content Marketers - B2B Digital Marketing

The Real Challenge for B2B Content Marketers - B2B Digital Marketing | Blogging | Content Writing | Scoop.it
B2B content marketers are hiding behind false excuses for their content marketing challenges. The real issue will be much more difficult to address.

 

Key excerpt...

 

Here is the real problem: organizations are not on board with content marketing as a core B2B marketing initiative. All of the other content marketing challenges research continues to point to are merely symptoms.

 

How did we get here?

We said content marketing was cheap. I’ve said before, if content marketing is really that cost effective today, it will become more expensive in the future. Your organization was on board when it was cheap, when you could drive results with thoughtless blog posts slammed out in 10 minutes or created by an offshore SEO company. Now that cheap content doesn’t work, the real lack of commitment is shining through.Content was a supporting element only. Content was part of SEO, social or a crazy skunkworks company blog experiment. It was necessary to feed your newsletter or nurture programs through your marketing automation platform. It supported your sales team. You never had to justify the investment in content for content marketing’s sake.
Via iNeoMarketing
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iNeoMarketing's curator insight, April 12, 2013 8:17 AM

We completely agree with Eric. Two thoughts: (1) we always sell content marketing on the basis of thought leadership value: it resonates with the senior level; (2) analytics are incredibly important to continue to justify content marketing, i.e., it's what drove attention and prospects into the funnel.


  • See the article at b2bdigital.net
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B2B challenges: Can SEO content solve common marketing concerns? - Brafton

B2B challenges: Can SEO content solve common marketing concerns? - Brafton | Blogging | Content Writing | Scoop.it
BtoB Magazine points out some frequently reported B2B marketing challenges that both SEO and content marketing can help solve.

 

Excerpt...

 

By looking at the keywords driving organic traffic back to branded pages, marketers can learn the phrases already being used by prospects and current customers, fueling future blog articles and news posts. Piquing consumers’ interest with savvy writing isn’t enough to generate leads or compel visitors to convert – subsequent posts must guide readers down the sales funnel to really have an impact. Therefore, create CTAs on every piece of content that are responsive to all audiences – not just the ones who are ready to buy.


Via iNeoMarketing
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iNeoMarketing's curator insight, April 11, 2013 7:09 AM

There's significant value in organic keywords that can redirect messaging, content, offerings, etc. Between this scoop and the adjacent scoop, you're getting the picture.


  • See the article at www.brafton.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Blogging Statistics, Facts and Figures in 2012 - Infographic | Jeffbullas's Blog

Blogging Statistics, Facts and Figures in 2012 - Infographic | Jeffbullas's Blog | Blogging | Content Writing | Scoop.it
Social media has provided many options for bloggers. You can now blog with Tumblr. You can be a video blogger on Blogger.com. If you like a Facebook page can be the the public platform of choice for expressing yourself.
Ruby's insight:

Read up re: U.S. blogging numbers.

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Infographic: How To Promote Your Blog Posts

Infographic: How To Promote Your Blog Posts | Blogging | Content Writing | Scoop.it
If a blog post is written and no one reads it, does it really exist? Rather than ask philosophical questions like this, just ensure people are reading your blog posts! There are a variety of easy ways this can be done, from social media to email.

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Street Smart Sessions - Steve Jobs | Street Smart Disciplines

Street Smart Sessions - Steve Jobs | Street Smart Disciplines | Blogging | Content Writing | Scoop.it
We mined and benchmarked best practices of successful people for our best-selling book, STREET SMART DISCIPLINES OF SUCCESSFUL PEOPLE. Steve Jobs was one of the world’s most recognizable, innovative and visionary business leaders of all time.
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Do You Blog Like Charlie Brown?

Do You Blog Like Charlie Brown? | Blogging | Content Writing | Scoop.it
I recently wrote a post about what to do when you get writer's block. Through the comments on the post itself and over Twitter, I've seen lot's of ways people deal with the same situation.
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