Content That Drives Growth
30 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Richard Hussey
Scoop.it!

Better blog writing - tips you can use

12 tips to help you write blog articles your customers will welcome and want to read. Blog writing with a purpose.
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Persuasive content - why customers do what you want

Persuasive content - why customers do what you want | Content That Drives Growth | Scoop.it
Persuasive content has distinct elements and phases. Understand how these work and you will get results from your website and online marketing.
Richard Hussey's insight:

Is there a secret to creating content that persuades people to do what you want? There's certainly no quick fix but there are techniques that you should use.

more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Business development and content marketing

Business development and content marketing | Content That Drives Growth | Scoop.it
Business development skills include the art of conversation to build understanding, trust and confidence. Content marketing has the same objectives.
Richard Hussey's insight:

How do you use conversations on and off-line to build trust and develop your business?

more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

B2B online marketing - content is not just about traffic

B2B online marketing - content is not just about traffic | Content That Drives Growth | Scoop.it
B2B online marketing - content and inbound are all the rage. Content needs to do more than create traffic. Aim to build trust, engagement and reputation.
Richard Hussey's insight:

While it's great that content is getting so much attention I have a small worry that some of this is being driven by businesses looking for a replacement for redundant SEO techniques. Good content has so much more to offer for effective online markeing than just generating traffic.

more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Business blogging - get more value and engagement by re-using posts

Business blogging - get more value and engagement by re-using posts | Content That Drives Growth | Scoop.it
Business blogging should be built around the needs and interests of your customers. This gives plenty of scope for re-use in content marketing.
Richard Hussey's insight:

All that effort you put into creating a blog post to engage and entertain your audience. What a shame if you only use it once.

more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Keyword-Driven Personas - Whiteboard Friday

Keyword-Driven Personas - Whiteboard Friday | Content That Drives Growth | Scoop.it
As inbound marketing continues to gain traction, it's time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out.
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

5 steps for an impactful content strategy

5 steps for an impactful content strategy | Content That Drives Growth | Scoop.it
Arabella Santiago, Marketing and Communications Director at Scoop.it, about the - according to her - 5 key steps in a content strategy that works. (The key to good content marketing?
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Content marketing - how to create content people will read

Content marketing - how to create content people will read | Content That Drives Growth | Scoop.it
Content marketing needs a focus. Effective B2B online marketing focuses on content where your offer overlaps with things your customers care about.
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | Content That Drives Growth | Scoop.it
Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that's an exception not the rule) it
Richard Hussey's insight:

A great overview of how to do content creation productively. As with any content it all about working out what matters to your audience rather than anything and everything that might jsut be relevant.

more...
No comment yet.
Rescooped by Richard Hussey from Beyond Marketing
Scoop.it!

You Don’t Need a Facebook Strategy (You Need a Content Strategy)

You Don’t Need a Facebook Strategy (You Need a Content Strategy) | Content That Drives Growth | Scoop.it
Facebook’s new Graph Search feature has marketers scrambling to figure out what it means. It means very little if you have a solid content strategy in place, argues communications expert Shel Holtz...

Via Denis Failly
more...
Denis Failly's curator insight, February 14, 2013 3:12 AM

Don't confuse Strategy and Tactics, unusefull to rush on the last new things all the rage, without thinking

Scooped by Richard Hussey
Scoop.it!

Website Content – 5 Questions You Should Ask About Your Home Page

Website Content – 5 Questions You Should Ask About Your Home Page | Content That Drives Growth | Scoop.it
Your website home page is likely to be the first thing somebody sees when they reach your site - your shop window, if you like.
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

11 Social Media Marketing Gurus Revealed Their Best Traffic Source

11 Social Media Marketing Gurus Revealed Their Best Traffic Source | Content That Drives Growth | Scoop.it
Top Social Media Marketing Gurus Revealed Their Best Social Media Traffic Source.
Richard Hussey's insight:

Interesting to see the continuing emergence of Google+ as a serious contender. Slightly puzzled that nobody mentioned LInkedIn, but that may be down to the volume of traffic that you are after. For many smaller B2B businesses LinkedIn can be a goldmine.

more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

What's Next for Brand Journalism (and Content Marketing)? - Business 2 Community

What's Next for Brand Journalism (and Content Marketing)? - Business 2 Community | Content That Drives Growth | Scoop.it
What's Next for Brand Journalism (and Content Marketing)?Business 2 CommunityAt the end of each year there's a surge of consideration for the future and how best to move forward.
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Marketing plans - Cultivating Customers or Hunting them?

Marketing is evolving - why marketing plans need cultivate customers through content rather than hunt them with traditional methods.
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

B2B marketing - how the rules are changing

B2B marketing - how the rules are changing | Content That Drives Growth | Scoop.it
Five habits that B2B marketers need to learn, or possibly unlearn. How content and social media changes almost everything.
Richard Hussey's insight:

The rules of B2B marketing are changing rapidly. Our precious knowledge is now given away for nothing, we talk openly with our competitors and we encourage non-marketers to publish content - what are we thinking about?

more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Seven social media myths busted for professionals - Economic Times

Seven social media myths busted for professionals - Economic Times | Content That Drives Growth | Scoop.it
Economic Times
Seven social media myths busted for professionals
Economic Times
If you believe that media is only for college kids, reconsider.
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Content marketing - earn the right to sell

Content marketing - earn the right to sell | Content That Drives Growth | Scoop.it
Content marketing is a great way to reach new clients and win higher value business. Earn authority and respect and get customers to come to you.
Richard Hussey's insight:

When somebody gets your content are they happy? Do they anticipate something worthwhile and stimulating or do they groan 'just another sales message' and hit delete?

more...
No comment yet.
Rescooped by Richard Hussey from The Content Marketer
Scoop.it!

What’s the Difference Between Content Marketing and Copywriting?

What’s the Difference Between <br />Content Marketing and Copywriting? | Content That Drives Growth | Scoop.it
From a traditional marketing standpoint, the answer to the above question is simple. Content marketing is the creation of valuable content that has a mar (What’s the Difference Between Content Marketing and Copywriting?

Via Yasin Aydin
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Want People to Read Your Content? Then Be Interested!

Want People to Read Your Content? Then Be Interested! | Content That Drives Growth | Scoop.it
Content marketing needs content that customers value. Be interested and become interesting. Listen and you will create content people choose to read.
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Six key questions to ask your prospective SEO agency

Six key questions to ask your prospective SEO agency | Content That Drives Growth | Scoop.it
Over the last three years I have been involved in many pitches to win new SEO clients and we are often asked how we can really tell if what an agency says it can do is actually true.
Richard Hussey's insight:

Some sound advice.SEO is a multi-faceted journey and not a one-off fix.

more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

SEO and Website Content - Where Now?

SEO and Website Content - Where Now? | Content That Drives Growth | Scoop.it

Search Engine Optimisation – the art (or possibly science) of getting your website to rank as highly as possible in search engine results. What does this mean in the light of Google’s continuing updates to its ranking algorithms? Does it even still exist in the way that we previously understood? And can SEO specialists still add value to your business?

more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

Business Blogs Need Personality

Business Blogs Need Personality | Content That Drives Growth | Scoop.it
Business blogs need more than information. Business blogging needs good copywriting, interpretation, analysis and personality in effective content marketing
Richard Hussey's insight:

Just passing on information, however useful, won't build a loyal following for your blog. Your blogging personality neds to have something unique and interesting to add.

more...
No comment yet.
Rescooped by Richard Hussey from cassyput on marketing
Scoop.it!

Oh how true! 10 Simple Things SMB Websites Need To Fix Before SEO

Oh how true! 10 Simple Things SMB Websites Need To Fix Before SEO | Content That Drives Growth | Scoop.it

When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords.


Via cassyput
more...
No comment yet.
Scooped by Richard Hussey
Scoop.it!

5 Social Media Resolutions for 2013 | SucceedAsYourOwnBoss.com

5 Social Media Resolutions for 2013 | SucceedAsYourOwnBoss.com | Content That Drives Growth | Scoop.it
RT @SmallBizLady 5 Social Media Resolutions for 2013 http://t.co/Pv9i46PB #DIYMKT
more...
No comment yet.