Content Strategy Think Tank
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Automating big-data analysis - The MIT Tech replaces human intuition with algorithms

Automating big-data analysis - The MIT Tech replaces human intuition with algorithms | Content Strategy Think Tank | Scoop.it
A new system designed by MIT computer scientists that replaces human intuition with algorithms outperforms 615 of 906 human teams.

Via Fred Zimny
jaynalocke's insight:

Big data analytics is becoming crucial in science and technology. Now someone should write an app that takes the data and auto-generates really nice infographics.

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How to Develop a Real Partnership with your Freelance Writer

How to Develop a Real Partnership with your Freelance Writer | Content Strategy Think Tank | Scoop.it
Here are the recommendations Kelly is sharing with us today in order to create more than a relationship but a a real partnership with your freelance writer.
jaynalocke's insight:

This is a nice case study. There are many ways to grow your content with the help of freelancers. I once developed thousands of pages of content for a site by hiring freelance writers from oDesk. We vetted the writers by experience, customer feedback and writing samples. Then we provided a style guide and provided keywords and content optimization requirements. After each writer developed an initial article, we provided constructive feedback and continued enhancing the work through this iterative process. We are able to produce the high volume of content needed to grow the site over a fairly short period of time, and the SEO results were dramatic.

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How we designed the Van Gogh Museum website | Follow Information Architecture

How we designed the Van Gogh Museum website | Follow Information Architecture | Content Strategy Think Tank | Scoop.it
Just before one of our designers can intervene, another member of the team responds: “Educational projects do not make a top task – and the concept is very
jaynalocke's insight:

My favorite quote from this article: "We opted for a design approach that proved itself in our award-winning website for Amsterdam’s Rijksmuseum. Essentially, determine what’s most important (the “top tasks”) and make it big and good."

 

That is the challenge, however. How do you decide what is most important, particularly on a site that has multiple top tasks. Example: A website that has a huge number of products, plus content and application samples. Which one is your Van Gogh?

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UX: Developing an Information Architecture with Card Sorting

In this card sorting course, we explore how card sorting is used to create an intuitive information Architecture and therefore an easier website to navigate....
jaynalocke's insight:

Very cool concept. I'm definitely going to implement a card sorting strategy.

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The 4 Levels of UX Design - Search Engine Watch

The 4 Levels of UX Design
Search Engine Watch
Most people misperceive user experience (UX) as something you simply add to the site after it has been designed. That's just putting lipstick on the pig.
jaynalocke's insight:

I like the analogy in this Search Engine Watch article that content strategy is like JFKs vision of putting a man on the moon. Sometimes it seems that impossible.

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Selling content strategy: the case for its importance to business success

Selling content strategy: the case for its importance to business success | Content Strategy Think Tank | Scoop.it
Despite a growing awareness of the role of content, companies don't always see that it's crucial to product or brand experience, argues Ben Barone-Nugent

Via Joseph Phillips
jaynalocke's insight:

This is a wonderful post. You know when you hear a song you've never heard before, but recognize it immediately? Good content strategy is like that. Everyone begins nodding and singing along.

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Joseph Phillips's curator insight, October 17, 2013 9:30 AM

"For our discipline to continue to thrive we need to constantly show how digital content is central to good business. We need to be in the front lines of pitching, presenting and ideation to make sure that content and content strategy is working hard and delivering results."

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4 Ways to Use Dark Facebook Posts for Business

4 Ways to Use Dark Facebook Posts for Business | Content Strategy Think Tank | Scoop.it
Do you want to target a segment of your Facebook audience? In this article, you'll discover four ways to use dark Facebook posts for your business.
jaynalocke's insight:

What an interesting discovery. I had to share this, as I was not even aware that you could do "dark posts." Please share your insights. Will you use this for your business?

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Adobe - Forrester research: creative businesses outperform

Adobe - Forrester research: creative businesses outperform | Content Strategy Think Tank | Scoop.it
jaynalocke's insight:

There are some great take-aways from the landing page for this report. Unfortunately, to download it you have to provide intricate details including your title, phone number, email, business revenue and more. Are they trying to prevent people from availing themselves of the research?

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Is your data centre prepared for the internet of everything?

Is your data centre prepared for the internet of everything? | Content Strategy Think Tank | Scoop.it
In the IT world change is a given. But how to do you manage an environment that never stays the same?
jaynalocke's insight:

We now have the capability to get all of our devices interacting, generating data, uploading it to the cloud.... but on the flipside of that coin is the challenge of managing all that data, and managing it securely. This article does a nice job of summing up the issues.

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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Content Strategy Think Tank | Scoop.it

Via Robin Good
jaynalocke's insight:

This is very cool. Robin has organized an unmanageable mess into a useful content discovery directory. A couple of tools I have been introduced to in the past year, but did not see here are www.everpost.co and http://get.meddle.it.

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Marco Favero's curator insight, October 3, 2014 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2014 2:39 AM

This is an Off-Topic but interesting !

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What Google Hummingbird Means for Your Content Strategy

What Google Hummingbird Means for Your Content Strategy | Content Strategy Think Tank | Scoop.it
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game.

Via Thomas Faltin
jaynalocke's insight:

When you hear stats like "46% of searchers use mobile exclusively," it's time to pay attention and consider responsive and adaptive design practices.

 

This post provides some nice tips about content length, the use of visual content and of course optimization strategies that affect the usability of content on mobile devices.

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Forrester Research : Research : Websites That Don't Support Customers Waste Millions

jaynalocke's insight:

The stats may be a year old, but there's great content here that can support a push for improvements in content strategy and UX, resulting in better site performance, happier customers and lower tech support costs.

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