Content Strategy - Stratégie de Contenu et Storytelling
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Content Strategy - Stratégie de Contenu et Storytelling
Content Strategy - Stratégie de Contenu
Storytelling
Curated by Johanne Dorval
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50 things you don't know about non-fiction storytelling (for journa...

“ "Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell”
Via José Carlos
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5 Elements of Transmedia Storytelling in Infographic Form

5 Elements of Transmedia Storytelling in Infographic Form | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
There's a lot of talk about transmedia, but not so much guidance about how to do it successfully. Here we share an infographic about transmedia storytelling.
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Consumer Attention - the \'New\' Media Currency

Consumer Attention - the \'New\' Media Currency | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
While the task of grabbing a consumer\'s attention and communicating a brand\'s proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high.
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Production de contenu, curation ou UGC? | Agence web 1min30 ...

Production de contenu, curation ou UGC? | Agence web 1min30 ... | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
Si vous lisez régulièrement ce blog, vous devez déjà en être convaincu, le contenu et le content marketing sont indispensables à votre stratégie de référencement et d'Inbound Marketing, lire à ce propos: La pyramide de Maslow du référencement,; Les...
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Le nouveau Social Content Marketing

Le nouveau Social Content Marketing | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
Pour être performant, un bon contenu doit répondre à 5 propriétés fondamentales : un bon storytelling, une approche “SEO friendly”, une appétence naturelle au partage, une délivrabilité multi-screen et une capacité à s'adapter aux cibles, le...
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.
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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed. According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
Via Jeff Domansky, Karen Dietz
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Elan Lee and the new form of storytelling | Attack of the Fanboy

Elan Lee and the new form of storytelling | Attack of the Fanboy | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
A storm is coming. That's the impression you get when you talk to Xbox Entertainment Studios chief design officer Elan Lee. Lee, who previously worked with
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Measure Your Content Curation Success: A 10 Question Scorecard

Measure Your Content Curation Success: A 10 Question Scorecard | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
In our era of limited time and budget resources, measuring the quality of day-to-day and week-to-week content curation efforts can be a challenge. Use this 10 question scorecard to gauge your abili...
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3 Keys That Open The Door To Massive Social Sharing Of Your Content

3 Keys That Open The Door To Massive Social Sharing Of Your Content | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success. It’s the publicity engine that helps you build your audience and attract the links that get you ranked well in search engines.
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Jennifer Preston du New York Times : « Journalistes, osez les ...

Jennifer Preston du New York Times : « Journalistes, osez les ... | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
Jennifer a eu l'extrême gentillesse de répondre à mes questions sur l'usage du crowdsourcing et de l'UGC (User Generated Content) dans la stratégie éditoriale de la « Vieille Dame Grise ». Entretien exclusif et instructif ...
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De la stratégie de contenu web à la stratégie d'information web ...

De la stratégie de contenu web à la stratégie d'information web ... | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
De la stratégie de contenu web à la stratégie d'information web. Depuis 2009, le livre rouge de Kristina Halvorson, Content strategy for the web a popularisé la notion de stratégie de contenu web. Avec ce livre et des concepts ...
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Why You Need To Treat Your Social Media Strategy Like Your Content Strategy - Search Engine Land

Why You Need To Treat Your Social Media Strategy Like Your Content Strategy - Search Engine Land | Content Strategy - Stratégie de Contenu et Storytelling | Scoop.it
Search Engine Land
Why You Need To Treat Your Social Media Strategy Like Your Content Strategy
Search Engine Land
So, what should you do when you don't have original content to share on social media? Curate!
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