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Google veröffentlicht das erste Panda Update 2013 - HEWO Internetmarketing

Google veröffentlicht das erste Panda Update 2013 - HEWO Internetmarketing | Crispy Content - Content & Strategy | Scoop.it
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Content Marketing: Targeted persona strategy lifts sales leads 124% | MarketingSherpa

Content Marketing: Targeted persona strategy lifts sales leads 124% | MarketingSherpa | Crispy Content - Content & Strategy | Scoop.it
You need to understand the difference between "great" content and "meh" content to win in content marketing. More importantly, you need to understand what "great" means to your audience.
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10 Content Experts Weigh In On Author Rank in 2013: Part I by Vertical Measures

10 Content Experts Weigh In On Author Rank in 2013: Part I by Vertical Measures | Crispy Content - Content & Strategy | Scoop.it
How are you planning to integrate author rank & rel=author this year? Ten content marketing experts weigh in on the topic of author rank in 2013.
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Branded Entertainment | Movie Product Placement | Tracking Brands in Films | Brandcameo | Brand Cameo | Branding | brandchannel.com

Branded Entertainment | Movie Product Placement | Tracking Brands in Films | Brandcameo | Brand Cameo | Branding | brandchannel.com | Crispy Content - Content & Strategy | Scoop.it
A cross-referenced research database of all the brands that appear in number films. Brands listed by movie and by year.
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We Need Better Insights, Not More Data

We Need Better Insights, Not More Data | Crispy Content - Content & Strategy | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
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crispycontent's comment, January 28, 2013 3:51 AM
turning information into knowledge
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Columbia Journalism Review - Latest Stories

Columbia Journalism Review - Latest Stories | Crispy Content - Content & Strategy | Scoop.it
crispycontent's insight:

--250 million photos are uploaded to Facebook everyday.
--864,000 thousand hours of video are uploaded to YouTube everyday.
--294 BILLION emails are sent everyday. That's why you can't read all the mail you get anymore.

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crispycontent's comment, January 28, 2013 3:44 AM
Curate. Verb. "I must say that no Internet buzzword irked me more this year than curate," explains The Atlantic Wire's Richard Lawson. "It's a reappropriated term that used to mean something good — putting lovely and interesting things in a museum! — but now denotes a technique of cobbling together preexisting web content and sharing it with readers/followers/whomever. In other words, linking to things. It's an awfully highfalutin term for something that many of us do every day, on Facebook and Twitter. Sharing links isn't some special skill or trade, but self-described curators, who rose to great power in 2012, are effectively asserting that it is."
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EFA: Resources: Editorial Rates

The Editorial Freelancers Association is a national, nonprofit organization of self-employed professionals in publishing and communications.
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Content Curation for B2B Marketing: Part One | Social Media Today

Social Media Add Flavor and Variety but Focus on Context and Quality I got a phone call from a client, the marketing head of a mid-sized technology company here in Canada.
crispycontent's insight:

For Human Beings, Selectively Handpicked, Synchronized with Your Brand,

On Schedule

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How Red Bull Takes Content Marketing to the Extreme

How Red Bull Takes Content Marketing to the Extreme | Crispy Content - Content & Strategy | Scoop.it
Red Bull is a publishing empire that also happens to sell a beverage. A glimpse at the brand's expansive market, made possible by strategic content marketing.
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How to Automate Your Content Audits » GatherContent Blog » Continous Improvement over Delayed Perfection GatherContent Blog

How to Automate Your Content Audits » GatherContent Blog » Continous Improvement over Delayed Perfection GatherContent Blog | Crispy Content - Content & Strategy | Scoop.it
The easier way to collect and structure content for your web projects.
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3 Simple Storytelling Methods That Can
Do Your Selling For You

3 Simple Storytelling Methods That Can <br/>Do Your Selling For You | Crispy Content - Content & Strategy | Scoop.it
Sometimes this gets me in trouble with the hardcore copywriters ... I believe a story can potentially carry the entire sale for your product, even if eve
crispycontent's insight:

funny story to a funny story

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Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It

Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It | Crispy Content - Content & Strategy | Scoop.it
The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just...
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Five Steps to Successful Content Governance

Five Steps to Successful Content Governance | Crispy Content - Content & Strategy | Scoop.it
Wrangling content is hard, especially for clients. In this article we talk about 5 steps you can take to more successful content governance planning.
crispycontent's insight:

1. Audit

2. Develop your strategy

3. Plan your execution

4. Begin the process of creation

5. Delivery and assessment

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Hype Cycle Research Methodology | Gartner Inc.

Gartner's Hype Cycle methodology provides a graphical view of the maturity, adoption and business application of specific technologies.
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Rescooped by crispycontent from TimothyLeyfer.com - Content Curation For Internet Marketing
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The Official Content Curation Tools Universe Map

The Official Content Curation Tools Universe Map | Crispy Content - Content & Strategy | Scoop.it

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

 

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 

 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

 

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

 

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

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Via Robin Good, Giuseppe Mauriello, 'Timothy Leyfer
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Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 8:23 PM
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Two Brands Making The Transition Into Media Companies

Two Brands Making The Transition Into Media Companies | Crispy Content - Content & Strategy | Scoop.it
Both Red Bull and Coca Cola are transforming their brands into media companies.
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How to find a scope for content strategy in websites/apps?

We are in the phase of introducing content strategy process in one of the successful team of our company. We have to prove our value-adds and strengths to the team in a short duration.
crispycontent's insight:

Do you have a clear goal in mind for what a successful content strategy engagement looks like? If so, then with that in mind, I would start with a basic content inventory/audit to see what existing content you have to work with. Create a framework to score each piece of content as they relate to achieving your strategy goal. At my agency, Yesler, we use the acronym REAL - is the content relevant, enlightening, actionable, and lively? If so, to what degree in each? 

From there, you should be able to identify any gaps, find the strong pieces, and also see which ones can be reworked/repurposed to broaden the content offering. Throughout all this, you should also have a buyer persona and journey mapped out, even at a basic level, so you can see how the content will move the right people through the process and where they need to go next.

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Content Marketing, Social Media, and Blogging Trends & Tips: The Content Strategist

Content Marketing, Social Media, and Blogging Trends & Tips: The Content Strategist | Crispy Content - Content & Strategy | Scoop.it
The Content Strategist delivers daily insight into content trends and digital publishing best practices for media companies and marketers alike.
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How SEO undermined content marketing yet created a demand for it

How SEO undermined content marketing yet created a demand for it | Crispy Content - Content & Strategy | Scoop.it
The time has come for content marketing to step out of SEO's shadow. Content should be the focus of a marketing campaign, not a byproduct to trick an algorithm - Jamie Stilgoe
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