Review 17 of the most common and egregious mistakes guest bloggers make when submitting contributor content to other blogs. 
One of the most under-utilized pieces of website real estate out there is the About Us page. While most webmasters treat it as a throw-away repository for a stock biography or company history, consider the mindset of the visitors who arrive on these pages. 
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing? 
Learn the questions you should ask when hiring a freelance writer to handle your business blog's content creation. 
Apple will announce the iPad3, and there’s been a huge buzz about what to expect from newest iteration of the world’s most popular tablet computer. 
What do birthday greetings and punch lines have in common? Both rely on good timing to be effective. The same is true for responding to inbound marketing leads. 
Making unnecessary grammatical errors just makes you look bad, and hurts your effectiveness as a writer. So, we've assembled the 15 most egregious grammar goofs into one helpful infographic. With this handy reference, you'll never look silly again.
We all know how important page titles are for SEO and just the general success of our blogs and websites, don’t we? Well we are told often enough, so we certainly should… But how many people actually give page titles the amount of attention they actually deserve? 
Learn how to use competitive intelligence to improve your business blogging performance. 
MarketingProfs blogger Helena Bouchez offers five common mistakes content marketers make in planning their strategy ... and gives advice on how to fix them. 
The LinkedIn network is beefing up its appeal to business-to-business content marketers. The rollout of the LinkedIn ‘Follow Company’ button, announced two days ago, makes it easier to target and engage with that B2B audience already using LinkedIn. 
The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re moving quickly toward a web that’s more fluid, less fixed, and more easily accessed on a multitude of devices. 
Learn what marketers concerned with B2B customer loyalty can do to ensure they have high customer retention. |
We recently gathered up a list of all the link building tools and resources we turn to daily across the company at Distilled. 
MarketingProfs chief content officer Ann Handley explains why companies need to hire brand journalists to tell their stories engagingly, honestly, and well. 
Testing your web site? You should — and you should be testing more than the landing page. Different pages, from your own search results to checkout pages should be tested, as well as particular elements such as copy and call-to-action buttons. 
This is a guest post by Tyler Tervooren of Advanced Riskology. What happened to all the railroads? Have you ever ... 
When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success. 
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate. 
When it's compelling enough, the right vision feels like it pulls you toward your goals, making everything you do feel easier. But uncovering that vision doesn't always come easily ... 
Creating genuinely helpful content for your audience is a core principle of content marketing. And 'how-to' content can be among the most helpful. The trick is to inform but also persuade. 
How did the term "content marketing" come to be and does it matter? Joe Pulizzi gives us a history lesson into why content marketing works. From referral traffic to lead conversions, content marketing is the jet fuel powering many of the top web destinations in the world. In order to deploy content marketing successfully, consider these 14 C’s: If used properly, these three psychological triggers can compel your reader to give you their whole attention and follow your call to action. 
If we want headlines to be found online, do we need to strip out all the fun? When search-engine-optimization is the goal, is witty not an option? |
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