Content Strategy & Information Architecture
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Content Strategy & Information Architecture
Content Strategy & Information Architecture
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Information Architecture: The Lynchpin of Good Design

Information Architecture: The Lynchpin of Good Design | Content Strategy & Information Architecture | Scoop.it

I used to think of Information Architecture (IA) as plain old boring organization of information. 

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Looking at the different ways to test content

We know good content when we see it, and we’re frustrated when we don’t. Keeping this in mind, are there ways that writers can quantify and measure their writing? We’ve looked at different tests you can run depending on the age of your audience.
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Practical Content Strategy: Making the Journey

Practical Content Strategy: Making the Journey | Content Strategy & Information Architecture | Scoop.it
I love the strategy part of content strategy. High-level planning makes projects more purposeful. It helps us figure out what we should be doing and informs how we do it. But a plan has to be carried out to be worth anything, otherwise it’s just a collection of ideas. A couple of years ago, my …

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Designing Future-Friendly Content: Modeling Structure for Every User Interface

Designing Future-Friendly Content: Modeling Structure for Every User Interface | Content Strategy & Information Architecture | Scoop.it
UXPA's User Experience magazine: covering the broad field of user experience.
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How to collaborate with a Subject Matter Expert

How to collaborate with a Subject Matter Expert | Content Strategy & Information Architecture | Scoop.it
Can you think of any project scenarios where it might be dangerous, life-threatening or life-altering for a content writer not to sit down with a subject matter expert (SME) and write together? Here’s one scenario. Imagine you’ve got a flat tyre. You’re standing by the roadside and you open the manual (on your phone, or …
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Intelligent Content in the Enterprise: An Interview With IBM’s Andrea Ames

Intelligent Content in the Enterprise: An Interview With IBM’s Andrea Ames | Content Strategy & Information Architecture | Scoop.it
IBM Enterprise Content Experience Strategist, Architect, and Designer Andrea Ames tells us why intelligent content is big in the enterprise. – Intelligent Content
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Content and Design Are Inseparable Work Partners

Content and Design Are Inseparable Work Partners - UIE Brain Sparks - Medium

Our users don’t separate our design from our content. They think of them as the same. So, why don’t we?

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Data unification is the first step towards personalized content | Content Strategy Forum

Data unification is the first step towards personalized content | Content Strategy Forum | Content Strategy & Information Architecture | Scoop.it

Personalizing content based on how customers interact with a brand online can improve the overall brand experience. But it can also add volume to an organization’s content inventory, which may not be ideal. An organization can still do this, of course, but building assets that adapt to brand visitors under varying contexts is a better way to approach it.

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Intelligent Content & Communications - Trinity Research : Trinity College Dublin, the University of Dublin, Ireland

The Intelligent Content and Communications research theme focuses on the impact of today’s digital technologies on the way we communicate, and researches innovation to enhance how we interact with information in a way that can empower us.

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Adaptive content: what is a content model? | Firehead

Adaptive content: what is a content model? | Firehead | Content Strategy & Information Architecture | Scoop.it

A content model defines a series of content types and their relationships to each other. Each content type in turn defines the shape (structure) and nature of the content that’s supposed to go inside it.

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A Brief Introduction to Text Summarisation

A Brief Introduction to Text Summarisation | Content Strategy & Information Architecture | Scoop.it

In this article, I'll discuss some aspects of text summarisation, the process of analysing a text document, or a set of documents, in order to produce a summary of its content.

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How to launch and maintain an enterprise taxonomy

How to launch and maintain an enterprise taxonomy | Content Strategy & Information Architecture | Scoop.it
Strong enterprise taxonomy provides a clear framework for classifying information, but that often requires ongoing governance and customization.
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A new model for content strategy | Content Strategy Inc.

A new model for content strategy | Content Strategy Inc. | Content Strategy & Information Architecture | Scoop.it
We set out to create a new content strategy model that shows the different aspects of content strategy, emphasizes the holistic nature of content strategy, points to the impact of content strategy, doesn't use industry jargon, is applicable in different situations, is helpful to our clients, and has a simple, memorable framework.
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Measuring your “Return on Content”: How to tell whether your content is successful

Measuring your “Return on Content”: How to tell whether your content is successful | Content Strategy & Information Architecture | Scoop.it
If your organization is like most, it publishes a lot of content. When I oversaw Realtor.org, the member website of the …
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How to build an experience map

How to build an experience map | Content Strategy & Information Architecture | Scoop.it

An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey.

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What Is Content Intelligence? - Content Science Review

What Is Content Intelligence? - Content Science Review | Content Strategy & Information Architecture | Scoop.it
Colleen Jones of Content Science explains what content intelligence is and why it matters.
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The Epic List of Content Strategy Resources

The Epic List of Content Strategy Resources | Content Strategy & Information Architecture | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
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Glossary of Content Strategy Terms

Glossary of Content Strategy Terms | Content Strategy & Information Architecture | Scoop.it

Content strategy is an expanding field that crosses the boundaries between user experience, information architecture, marketing, taxonomy, and technical communication.

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How We Developed Our Website Content Strategy Page Templates/Tables

Content Strategy is a flexible process. Learn how our page tables/templates evolved over time and download a free template to start employing content strategy on your website.
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Designing Content for Customers

An introduction to how and why your website content should be designed to meet customer needs. Includes wisdom from Gerry McGovern, Paul Annett, Lou Rosenfeld …
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Performance Driven Content Workshop (InfoDevWorld)

Paula Land and Kevin Nichols' 8-hour workshop that explains what performance-driven content is, how to do it, and provides exercises around creating a cross-ch…
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Unleash the power of content types

Unleash the power of content types | Content Strategy & Information Architecture | Scoop.it

Identifying and structuring content types is one of the most powerful methods you can use to better understand your content ecosystem. It helps you to create sound strategies and adapt your content to a multi-device and multi-channel reality.

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Content Modelling for Personalisation

Introductory workshop to content modelling and personalisation. Learn how to design content for deliver contextually relevant, personalised experiences.
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Content analytics becomes an enterprise must-have

Content analytics becomes an enterprise must-have | Content Strategy & Information Architecture | Scoop.it
As companies increasingly use content for an array of operations, they are recognizing that content analytics is central to improved operations.
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