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Content Strategy & Information Architecture
Content Strategy & Information Architecture
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The card design model is proliferating across the web, but the card architecture model will have the biggest impact.

The card design model is proliferating across the web, but the card architecture model will have the biggest impact. | Content Strategy & Information Architecture | Scoop.it

Cards are not the first form of embedding rich media and enabling interactivity, but it's the one with the biggest future. Look beyond the design of cards to the architecture behind them.

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Are you publishing quality content? — The CMS Myth

Are you publishing quality content? — The CMS Myth | Content Strategy & Information Architecture | Scoop.it
Any one person’s definition of quality content probably has much to do with what they do for a living. Copywriters are are thinking about killer headlines, optimization experts will espouse the importance of respecting Google algorithms, and content marketers will remind us to move the needle across segmented audiences. The list goes on.
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The Content Strategy Terminology Problem | Content Rules, Inc.

The Content Strategy Terminology Problem | Content Rules, Inc. | Content Strategy & Information Architecture | Scoop.it
In order for us to communicate effectively with each other, we need to have a shared terminology.
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Undercover Content Strategy » The @GatherContent Blog

Undercover Content Strategy » The @GatherContent Blog | Content Strategy & Information Architecture | Scoop.it

If you’re the type of person who reads content strategy blogs religiously, goes to content strategy related conferences, and follows all of the content strategy “thought leaders” on Twitter, you might start to get the sense that everyone understands the value of content strategy and what it can bring to organisations. In the real world, however, things aren’t always so easy.

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Are you ready to rumble for your content strategy? | Scriptorium Publishing

Are you ready to rumble for your content strategy? | Scriptorium Publishing | Content Strategy & Information Architecture | Scoop.it
If you can't handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy. Implementing new processes
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Assertive Strategy: Content Amid Constraints at Content Strategy Ap...

We live in a world where people jump from Red Bull-branded satellites all in the name of good content. But is it really good—and is it right for our brands? C
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10 Definitions of Content Strategy | Bussolati

What the heck is content strategy? Here are 10 definitions of content strategy gathered from 'round the web into one place.
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The CMS Workflow Myth

Régis Faubet's insight:

If there were a Rube Goldberg prize for “significant complexity in an imaginary system,” it would often go to workflow design

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The Content Personalization Myth — The CMS Myth

The Content Personalization Myth — The CMS Myth | Content Strategy & Information Architecture | Scoop.it

It’s week nine of a three-month build cycle and the beta version of the website has just been presented. An executive stakeholder raises their hand and asks, “When will I be able to see the individually personalized content we talked about in the planning meetings?”

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Content Management: Back to Basics

Content Management: Back to Basics | Content Strategy & Information Architecture | Scoop.it
Content Management System is a broad term that covers the production, management and delivery of content. We need to bring these out.
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Anne Canet's comment, August 21, 2013 2:21 AM
merci
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When Editors Design: Controlling Presentation In Structured Content

When Editors Design: Controlling Presentation In Structured Content | Content Strategy & Information Architecture | Scoop.it
Jeff Eaton shares five techniques to help provide editors and writers with more control over the presentation and design of their content.
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Don’t Poke the Bear: Creating Content for Sensitive Situations

Don’t Poke the Bear: Creating Content for Sensitive Situations | Content Strategy & Information Architecture | Scoop.it
Delivering bad news is hard, but it’s part of life and business. We notify customers when we’re out of a product they want to buy, and we send warnings when people violate our companies’ terms of service.
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This Is What Happens When Publishers Invest In Long Stories

This Is What Happens When Publishers Invest In Long Stories | Content Strategy & Information Architecture | Scoop.it
We decided to experiment with a new superlong article format akin to slow live blogging. When we looked at the traffic charts below our jaws dropped...
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A review of Northwestern University’s Content Strategy MOOC | Content Strategy Forum

A review of Northwestern University’s Content Strategy MOOC: its strengths, weaknesses, and how it could have been better.

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How Modular Content Works

How Modular Content Works | Content Strategy & Information Architecture | Scoop.it
Six months ago, we began rethinking how we create web content.
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Linguistic Implications of Content Strategy Towards another definition

Linguistic Implications of Content Strategy Towards another definition | Content Strategy & Information Architecture | Scoop.it

“The brain is hungry not for method but for content […].”
—Frederick Turner

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Mental Model Mapping - A Visual Approach to Enterprise Content Strategy

Mental Model Mapping - A Visual Approach to Enterprise Content Strategy | Content Strategy & Information Architecture | Scoop.it
Lauren Moler discusses mental models that assist with building content strategy at National Instruments. Mental models map user tasks to website content.
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Colleen Jones on "Essentials for Evaluating your Client's Content"

Colleen Jones on "Essentials for Evaluating your Client's Content" | Content Strategy & Information Architecture | Scoop.it
Gather Content organized a great webinar today with Clout author Colleen Jones. Here are my notes from the session: This webinar took from her forthcoming
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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | Content Strategy & Information Architecture | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 20...
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No model survives first contact with real content

No model survives first contact with real content | Content Strategy & Information Architecture | Scoop.it
Content models evolves. We do this using with real content, early and often. No model is supposed to survive first contact with real content.
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Planning for Content Beyond the Web | Meet Content

Planning for Content Beyond the Web | Meet Content | Content Strategy & Information Architecture | Scoop.it
Content strategists and developers need to start working together to build the solutions that will make an institution’s content ready to go beyond the web.
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Your ad agency needs content strategists

Your ad agency needs content strategists | Content Strategy & Information Architecture | Scoop.it
As the definition of content diversifies and its importance to a campaign increases, agencies need to shift their skillsets to continue delivering for brands, argues Ben Barone-Nugent
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Your Responsive Website Design Isn’t Mobile Enough

Your Responsive Website Design Isn’t Mobile Enough | Content Strategy & Information Architecture | Scoop.it
Flexibility. It’s the new name of the game when it comes to the web, and it means more than just giving your users the ability to adjust their font size.
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Content Choreography | Trent Walton

Content Choreography | Trent Walton | Content Strategy & Information Architecture | Scoop.it

The concept of permanently placing content on a web page for a single browsing width or resolution is becoming a thing of the past.

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State of the mobile web — sources

State of the mobile web — sources | Content Strategy & Information Architecture | Scoop.it
These are my favorite data points about how we're using the mobile web today. I get asked for these sources a lot, so I've aggregated them all here. 56% of American adults are now smartphone owners...
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