Are you trying to make responsive design scale for a complex site? Building an app, but your organization doesn't have an API yet? If so, you've probably got legacy content—content that already exists, and that doesn't fit neatly into your new project.
It’s week nine of a three-month build cycle and the beta version of the website has just been presented. An executive stakeholder raises their hand and asks, “When will I be able to see the individually personalized content we talked about in the planning meetings?”
Delivering bad news is hard, but it’s part of life and business. We notify customers when we’re out of a product they want to buy, and we send warnings when people violate our companies’ terms of service.
Marketers know content is important; in fact, 78% of CMOs think custom media represents the future of marketing. How has content changed how we view marketing today and more importantly, how can we prepare for the future?