We know good content when we see it, and we’re frustrated when we don’t. Keeping this in mind, are there ways that writers can quantify and measure their writing? We’ve looked at different tests you can run depending on the age of your audience.
I love the strategy part of content strategy. High-level planning makes projects more purposeful. It helps us figure out what we should be doing and informs how we do it. But a plan has to be carried out to be worth anything, otherwise it’s just a collection of ideas. A couple of years ago, my …
Can you think of any project scenarios where it might be dangerous, life-threatening or life-altering for a content writer not to sit down with a subject matter expert (SME) and write together? Here’s one scenario. Imagine you’ve got a flat tyre. You’re standing by the roadside and you open the manual (on your phone, or …
Personalizing content based on how customers interact with a brand online can improve the overall brand experience. But it can also add volume to an organization’s content inventory, which may not be ideal. An organization can still do this, of course, but building assets that adapt to brand visitors under varying contexts is a better way to approach it.
The Intelligent Content and Communications research theme focuses on the impact of today’s digital technologies on the way we communicate, and researches innovation to enhance how we interact with information in a way that can empower us.
A content model defines a series of content types and their relationships to each other. Each content type in turn defines the shape (structure) and nature of the content that’s supposed to go inside it.
We set out to create a new content strategy model that shows the different aspects of content strategy, emphasizes the holistic nature of content strategy, points to the impact of content strategy, doesn't use industry jargon, is applicable in different situations, is helpful to our clients, and has a simple, memorable framework.
Identifying and structuring content types is one of the most powerful methods you can use to better understand your content ecosystem. It helps you to create sound strategies and adapt your content to a multi-device and multi-channel reality.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.