Any one person’s definition of quality content probably has much to do with what they do for a living. Copywriters are are thinking about killer headlines, optimization experts will espouse the importance of respecting Google algorithms, and content marketers will remind us to move the needle across segmented audiences. The list goes on.
If you’re the type of person who reads content strategy blogs religiously, goes to content strategy related conferences, and follows all of the content strategy “thought leaders” on Twitter, you might start to get the sense that everyone understands the value of content strategy and what it can bring to organisations. In the real world, however, things aren’t always so easy.
It’s week nine of a three-month build cycle and the beta version of the website has just been presented. An executive stakeholder raises their hand and asks, “When will I be able to see the individually personalized content we talked about in the planning meetings?”
Delivering bad news is hard, but it’s part of life and business. We notify customers when we’re out of a product they want to buy, and we send warnings when people violate our companies’ terms of service.