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Here's the Difference Between Content Marketing and Social Media

Here's the Difference Between Content Marketing and Social Media | Content Strategy GNPR | Scoop.it
What's the difference between content marketing and social media? Jay Baer and other thinkers provide the answer, and look into the future of these two important marketing disciplines.
GetNoticed PR's insight:

"The goals of content marketing are consumption, then behavior. The goals of social media are participation, then behavior." ~ Jay Baer

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3 Ways Quizzes can drive social traffic back to your site

3 Ways Quizzes can drive social traffic back to your site | Content Strategy GNPR | Scoop.it

Josh Haynam explains how to create quizzes that are highly share-able on social media and also drive traffic to specific pages on your main website.


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3 Reasons Why Content Marketing (Strategy) is Important

3 Reasons Why Content Marketing (Strategy) is Important | Content Strategy GNPR | Scoop.it
I try to advertise myself as a content marketing specialist, and while I’ve still got a lot of things to figure and work out, I think I’ve grasped the basic concept of delivering and providing my community (and my client’s communities) Continue reading →

Via Stefano Principato
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Stefano Principato's curator insight, February 19, 2014 6:57 AM

The exposure part is really important because it helps to shape our brand, and it helps to build a community. I think that one of the best ways to go about things at this stage of SEO is not as hard or harsh as some marketers might picture it.

aanve's curator insight, February 19, 2014 9:43 PM

www.aanve.com

 

Nine0Media's curator insight, February 20, 2014 2:05 PM

A great reason why its important to have quality content. #DIYSEO #SEO #SocialMediaTools #Nine0Media

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How to measure content marketing success - iMedia Connection

How to measure content marketing success - iMedia Connection | Content Strategy GNPR | Scoop.it
iMedia Connection
How to measure content marketing success
iMedia Connection
When it comes to content marketing there isn't much debate about whether or not it's right for your brand.
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Here's the Difference Between Content Marketing and Social Media

Here's the Difference Between Content Marketing and Social Media | Content Strategy GNPR | Scoop.it
What's the difference between content marketing and social media? Jay Baer and other thinkers provide the answer, and look into the future of these two important marketing disciplines.
GetNoticed PR's insight:

"The goals of content marketing are consumption, then behavior. The goals of social media are participation, then behavior." ~ Jay Baer

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Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | Content Strategy GNPR | Scoop.it

'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.


However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.


As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.


Read More At: http://automotiveseo.org/visualization-modern-search-ranking-factors/


Via Antonino Militello
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munozbosch's curator insight, December 31, 2013 4:37 AM

Muy buena explicación sobre como se gestiona el contenido para SEO

Chris Murray's curator insight, January 2, 2014 11:05 PM

Great infographic on Content....

MaaS Pros UK's curator insight, January 15, 2014 5:59 AM

 A website is an online identity for your business. The content of your website must have the power to draw the attention of millions of Internet users worldwide. High quality and unique content is what an effective website must have.

http://www.maasprosfranchising.com/uk/content-writing/

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5 Ways to Have Killer Content in 2014

5 Ways to Have Killer Content in 2014 | Content Strategy GNPR | Scoop.it

Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if you're going to keep up. Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.


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Using Media Relations to Boost Your Business

Using Media Relations to Boost Your Business | Content Strategy GNPR | Scoop.it
Traditional media relations can act as a powerful supplement to the marketing you are already doing, helping you find new customers in an affordable way (Using Media Relations to Boost Your Business http://t.co/2XKlFIuYwm...
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Ane Howard's curator insight, December 17, 2013 1:15 PM

Media relations needs nurturing and takes time. It implies building relationship with journalists that cover your beat of interest, and NOT blasting them with inappropriate material. A good media relation is a gold nugget, and a collaborative effort. 

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Connecting Storytelling & The Customer Experien...

Connecting Storytelling & The Customer Experien... | Content Strategy GNPR | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...
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The Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things | @Gauravonomics

The Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things | @Gauravonomics | Content Strategy GNPR | Scoop.it
As part of MSLGROUP's recent Future of Engagement report (Kindle, SlideShare report, SlideShare deck, Visually, YouTube), I wrote (with Pascal Beucler and Nidhi (The Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to...
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Content Curation Buyer's Guide

Content Curation Buyer's Guide | Content Strategy GNPR | Scoop.it

Excerpt from article by Robert Rose and published on Content Marketing Institute:
"Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the “world” is talking about that particular topic. We see it as a spectrum of activities that evolve from one point to the next:

- Simple aggregation and collection of content (with or without a distinct point of view)
- Active curation and promotion of a point of view using that collection as a source
- Aggregation and curation of user-generated content and social conversation around reported events or news in order to build an engaged community
- Active real-time coverage of events and “newsroom” coverage of events around trending topics

If you want to use curation but are not sure how it could fit into your content marketing strategy, consider these four business benefits.

1. "Taming the firehose of content"
Many content marketers still struggle with “feeding the beast” of content and look to content aggregation tools to help them filter — and provide topical relevance to — content they may want to deploy for any of the approaches mentioned above.

2. Faster, more agile content marketing
Beyond social listening tools, content curation and aggregation tools (especially those that also pull in conversations) can help a brand be “in tune” with what’s happening in real time.

3. Adding points of view and distinct experiences
Many content curation tools approach the curation idea from this perspective — where the content marketer has not only the capability to aggregate the content in a “portal” type of interface, but also to organize and add new content, and package it all in a way that may create an entirely new type of experience.

4. Empowering and engaging target audiences
Jeff Ernst, Vice President of Marketing at Forrester Research, has been quoted as saying, “Consumers don’t buy your product or service, they buy your approach to solving their problem.” This is certainly a core tenet of content marketing, and the idea of giving audiences both the incentive and the power to aggregate around a branded approach to a particular topic is an attractive one.

Evaluating content curation solutions
The content curation space has extraordinary diversity in differentiating technology. While some are, quite literally, just using basic web searches to aggregate content based on themes, other solutions have incredibly sophisticated semantic and indexing technologies that could ultimately provide true differentiating value to the business — or an acquiring company.

We recommend developing a more thorough evaluation of the benefits a curation and conversation management process should achieve for your business.
Here are some questions you may want to ask:
- What sources can the tool curate content from? RSS feeds? Twitter? LinkedIn? Facebook?
- How can the tool help me filter the best info?
- Can it curate content that’s created in-house across different channels?
[...and many others]..."

Read full, original and interesting article here:
http://contentmarketinginstitute.com/2013/11/content-curation-solutions/




Via Giuseppe Mauriello
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ELISA TANGKEARUNG's curator insight, November 21, 2013 10:30 AM

Untukmu Temang-temang...:) f u my friends

MURIEL LESELBAUM's curator insight, November 23, 2013 12:51 PM

La curation vue sous l'angle du marketing - pour nous aider à l'utiliser comme outil de travail collaboratif

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Content Curation: 10 Tips To Help You Curate Ethically

Content Curation: 10 Tips To Help You Curate Ethically | Content Strategy GNPR | Scoop.it

Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute:
"Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws.
Here’s our 10-step checklist to help you curate ethically and effectively.

1. Draw from a variety of sources;
2. Prominently link to the original source;
3. Avoid “nofollow” links;
4. Quote sparingly;
5. Insert your own point of view;
6. Fill in the gaps;
7. Use thumbnail images;
8. Give readers the option to close an iFrame or share bar;
9. Add a new title;
10. Claim Google authorship, as appropriate..."

Each step is analyzed with more information. Read full original article here:
http://contentmarketinginstitute.com/2013/11/ethical-content-curation-checklist

 


Via Giuseppe Mauriello
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Michelle Gilstrap's curator insight, January 5, 2014 3:18 PM

Excellent steps to look at how you are doing Content Curation.

Ivon Prefontaine's curator insight, January 8, 2014 7:35 PM

This is interesting and worth having.

John Thomas's curator insight, February 5, 2014 7:32 AM

Content Curation: 10 Tips To Help You Curate Ethically

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#hashtagwithcare

#hashtagwithcare | Content Strategy GNPR | Scoop.it
"You can't choose where your born but you can choose where you go from there." - unknown Now that the pound sign looks like it is here to stay, in the form of a #hashtag, it's time to lay down the ...
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Content marketing is a revolution, all the way back to (native) advertising

Content marketing is a revolution, all the way back to (native) advertising | Content Strategy GNPR | Scoop.it
Content marketing costs less than advertising, and more people engage with it.

Via Stefano Principato
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Bonnie McEwan's curator insight, February 4, 2014 1:18 PM

Here's an excellent contrarian view of 'content marketing.' What does it mean, really? And what does it really cost?

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Video Curation - Creating a Narrative with Video Content

http://www.thevideomarketingauthority.com - Managing video content and maximizing views is an important aspect of video marketing. Just as a museum curator s...
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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Content Strategy GNPR | Scoop.it

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part1/

 

 


Via Giuseppe Mauriello
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Ajo Monzó's curator insight, December 19, 2013 2:20 AM

Thanks!

Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 

 

The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).

 

Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | Content Strategy GNPR | Scoop.it

This article is the second part of the excellent guide written by Robin Good and published on MasterNewMedia in these recent days.
The Part I that I curated and excerpted a summary is here: http://sco.lt/9BOLdB

Here is an excerpt of second part:
"I (Robin Good) continue my humble exploration of what I have identified as possible areas for betterment, innovation and improvement of content curation tools, by identifying and describing some of those that appear most needed.

8) Preservation
One of the official digital curator key responsibilities lays specifically in archiving and preserving anything of value that is collected, just like a museum curator does.
For these reasons professional content curation tools will have to include among their features the ability to:
a) fully photograph,
b) archive and
c) create a searchable index of any such web content, page or information resource being curated.

9) Private Collections
The need to offer “private” collections / streams that can be accessed via subscription or sold as downloadable PDF (or in other formats) will also come of time soon.

10) Full Capture Abilities
The curator needs to equipped with qualified tools that can allow him to easily clip a short text excerpt from a page, a whole web page, an image or parts of a video.
Few content curation tools excel on this front, and none does a great job of creating screenshot-based web page collections that contain full page screenshots.

11) Monetization
All these platform have an opportunity to gradually discover and identify the most valuable curators in their community and to support them by either having relevant brands sponsoring specific verticals, via sponsored stories or via paid subscriptions.

12) Content Types Begging To Be Curated
Most of the curated content today are news, images and products.
Still, there are some areas that completely lack, or offer only one or two useful and easy-to-use curation tools.
Take for example audio curation. There's no dedicated curation tool that I know of that can help me curate podcasts, audio recordings and newscasts easily.

13) Beyond News & Articles
Until now we have been used to see the work of the content curator give life to streams of news stories via a Twitter or Facebook channel.
In the future it is very likely that beyond these popular uses, you will see the work of content curators specifically contribute to the creation of valuable collections in the form of actual: books, magazines, textbooks, video playlists - programmes, shopping directories and more others.

14) Specialized Curation Tools
I expect new curation tools to diversify themselves from the crowded competition by specializing in a specific area and for a specific group of users.

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part2/

 


Via Giuseppe Mauriello
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John Thomas's curator insight, February 1, 2014 12:44 PM

The Future Of Content Curation Tools -

Jeff Domansky's curator insight, February 18, 2014 1:45 PM

Valuable tips from Robin Good and thanks Giuseppe Mauriello for sharing them.

Michael Ravensbergen's curator insight, February 18, 2014 2:26 PM

Curation tools!!!

 

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25 Content Marketing Tools to Push your Branding - #Infographic

25 Content Marketing Tools to Push your Branding - #Infographic | Content Strategy GNPR | Scoop.it

Brands are increasingly relying upon Content Marketing by creating and publishing relevant & valuable content.

When you are kicking off with the content marketing efforts, it is essential that you own the right set of tools to do the job.


Via Peg Corwin, Ivo Nový, John van den Brink, malek
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Peg Corwin's curator insight, December 30, 2013 12:30 PM

Infographic of top CONTENT MARKETING TOOLS.


Shows if free or paid, what's great, who should use it.


If you like this scoop, please consider a thumbs up or share.

Michelle Gilstrap's curator insight, January 3, 2014 11:48 AM

Excellent tools, left off Scoopit, but other than that, it is a great list of paid and unpaid.

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Ten Great Tools Storyboarding For Your Visual M...

Ten Great Tools Storyboarding For Your Visual M... | Content Strategy GNPR | Scoop.it
Storyboarding is an essential part of the design process because it is at this initial stage when you can try your ideas more freely, encounter key questions about User Experience (UX) and User Interface (UI) and explore different alternatives...
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15 Rocking Content Marketing Tools with Advice ...

15 Rocking Content Marketing Tools with Advice ... | Content Strategy GNPR | Scoop.it
Here are 15 more awesome tools I believe can be of great help to you when coming up with awesome content for your business.
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Using ‘Sponsored Content’ to Keep Viewers Watching

Using ‘Sponsored Content’ to Keep Viewers Watching | Content Strategy GNPR | Scoop.it
As networks and channels ask sponsors to pay more for commercial time, they want to be certain consumers are actually watching.
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How Do You Stop A Content Thief?

How Do You Stop A Content Thief? | Content Strategy GNPR | Scoop.it

I think we can all agree that stealing is wrong.

But when it comes to stealing content specifically, people’s views seem to be a little less black and white.

For example, some people think it’s justified to use content created by someone else if…


Via Stefano Principato
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Stefano Principato's curator insight, December 3, 2013 2:20 AM

These four ideas will not stop content theft entirely, but hopefully they’ll get you thinking about other ways we can tackle this problem.

Tomas Grönberg's curator insight, December 5, 2013 3:47 AM

viktigt

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25 Rules And Formulas For Writing Irresistible Headlines

25 Rules And Formulas For Writing Irresistible Headlines | Content Strategy GNPR | Scoop.it
Spend longer time figuring out the best headline for a post. Not many will read the body of the content unless the headline attracts them.

Via Stefano Principato, malek
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Stefano Principato's curator insight, December 2, 2013 7:11 AM

Your headlines must be sharp, they must make people curious and prompt them to click on your link no matter the distractions and the competing choices in their news feeds. If you achieve this your headlines will help your posts get more clicks, more shares and more engagement.

malek's curator insight, December 2, 2013 8:02 AM

Use your creativity, many are overused.