I try to advertise myself as a content marketing specialist, and while I’ve still got a lot of things to figure and work out, I think I’ve grasped the basic concept of delivering and providing my community (and my client’s communities) Continue reading →
'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.
However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.
As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.
Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if you're going to keep up. Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.
Traditional media relations can act as a powerful supplement to the marketing you are already doing, helping you find new customers in an affordable way (Using Media Relations to Boost Your Business http://t.co/2XKlFIuYwm...
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...
As part of MSLGROUP's recent Future of Engagement report (Kindle, SlideShare report, SlideShare deck, Visually, YouTube), I wrote (with Pascal Beucler and Nidhi (The Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to...
Excerpt from article by Robert Rose and published on Content Marketing Institute: "Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the “world” is talking about that particular topic. We see it as a spectrum of activities that evolve from one point to the next:
- Simple aggregation and collection of content (with or without a distinct point of view) - Active curation and promotion of a point of view using that collection as a source - Aggregation and curation of user-generated content and social conversation around reported events or news in order to build an engaged community - Active real-time coverage of events and “newsroom” coverage of events around trending topics
If you want to use curation but are not sure how it could fit into your content marketing strategy, consider these four business benefits.
1. "Taming the firehose of content" Many content marketers still struggle with “feeding the beast” of content and look to content aggregation tools to help them filter — and provide topical relevance to — content they may want to deploy for any of the approaches mentioned above.
2. Faster, more agile content marketing Beyond social listening tools, content curation and aggregation tools (especially those that also pull in conversations) can help a brand be “in tune” with what’s happening in real time.
3. Adding points of view and distinct experiences Many content curation tools approach the curation idea from this perspective — where the content marketer has not only the capability to aggregate the content in a “portal” type of interface, but also to organize and add new content, and package it all in a way that may create an entirely new type of experience.
4. Empowering and engaging target audiences Jeff Ernst, Vice President of Marketing at Forrester Research, has been quoted as saying, “Consumers don’t buy your product or service, they buy your approach to solving their problem.” This is certainly a core tenet of content marketing, and the idea of giving audiences both the incentive and the power to aggregate around a branded approach to a particular topic is an attractive one.
Evaluating content curation solutions The content curation space has extraordinary diversity in differentiating technology. While some are, quite literally, just using basic web searches to aggregate content based on themes, other solutions have incredibly sophisticated semantic and indexing technologies that could ultimately provide true differentiating value to the business — or an acquiring company.
We recommend developing a more thorough evaluation of the benefits a curation and conversation management process should achieve for your business. Here are some questions you may want to ask: - What sources can the tool curate content from? RSS feeds? Twitter? LinkedIn? Facebook? - How can the tool help me filter the best info? - Can it curate content that’s created in-house across different channels? [...and many others]..."
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute: "Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively.
1. Draw from a variety of sources; 2. Prominently link to the original source; 3. Avoid “nofollow” links; 4. Quote sparingly; 5. Insert your own point of view; 6. Fill in the gaps; 7. Use thumbnail images; 8. Give readers the option to close an iFrame or share bar; 9. Add a new title; 10. Claim Google authorship, as appropriate..."
Excerpt from article written and curated by Robin Good and first published on MasterNewMedia: "Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.
Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.
To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.
1) Display Formats of Curated Content Collections The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user. This is one of the most underestimated and underutilized areas of improvement for content curation tools.
2) Slicing and Dicing Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.
3) Micro - Macro One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.
4) Recurate Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.
5) News Discovery The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build. The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.
6) Ownership The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster. The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.
7) Credit and Attribution For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."
This article is the second part of the excellent guide written by Robin Good and published on MasterNewMedia in these recent days. The Part I that I curated and excerpted a summary is here: http://sco.lt/9BOLdB
Here is an excerpt of second part: "I (Robin Good) continue my humble exploration of what I have identified as possible areas for betterment, innovation and improvement of content curation tools, by identifying and describing some of those that appear most needed.
8) Preservation One of the official digital curator key responsibilities lays specifically in archiving and preserving anything of value that is collected, just like a museum curator does. For these reasons professional content curation tools will have to include among their features the ability to: a) fully photograph, b) archive and c) create a searchable index of any such web content, page or information resource being curated.
9) Private Collections The need to offer “private” collections / streams that can be accessed via subscription or sold as downloadable PDF (or in other formats) will also come of time soon.
10) Full Capture Abilities The curator needs to equipped with qualified tools that can allow him to easily clip a short text excerpt from a page, a whole web page, an image or parts of a video. Few content curation tools excel on this front, and none does a great job of creating screenshot-based web page collections that contain full page screenshots.
11) Monetization All these platform have an opportunity to gradually discover and identify the most valuable curators in their community and to support them by either having relevant brands sponsoring specific verticals, via sponsored stories or via paid subscriptions.
12) Content Types Begging To Be Curated Most of the curated content today are news, images and products. Still, there are some areas that completely lack, or offer only one or two useful and easy-to-use curation tools. Take for example audio curation. There's no dedicated curation tool that I know of that can help me curate podcasts, audio recordings and newscasts easily.
13) Beyond News & Articles Until now we have been used to see the work of the content curator give life to streams of news stories via a Twitter or Facebook channel. In the future it is very likely that beyond these popular uses, you will see the work of content curators specifically contribute to the creation of valuable collections in the form of actual: books, magazines, textbooks, video playlists - programmes, shopping directories and more others.
14) Specialized Curation Tools I expect new curation tools to diversify themselves from the crowded competition by specializing in a specific area and for a specific group of users.
Storyboarding is an essential part of the design process because it is at this initial stage when you can try your ideas more freely, encounter key questions about User Experience (UX) and User Interface (UI) and explore different alternatives...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.