Content Strategy for Higher Ed
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Content Strategy for Higher Ed
All things relevant for schools' web content
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Is Medium a Higher Ed Content Marketing Game-Changer?

Is Medium a Higher Ed Content Marketing Game-Changer? | Content Strategy for Higher Ed | Scoop.it
Blogging platform Medium is being hailed as the next big thing for content marketing. Find out where it fits into your digital student recruitment strategy.
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Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts

Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts | Content Strategy for Higher Ed | Scoop.it
Want to increase your school’s content output? Find out how to repurpose higher education content marketing material and give your posts a second life online!
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5 Winning Recruitment Content ‘Angles’ for Language Schools

5 Winning Recruitment Content ‘Angles’ for Language Schools | Content Strategy for Higher Ed | Scoop.it
Looking to develop online student recruitment content for a language school? Here’s some great starting points to generate ideas for posts that really connect.
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How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students

How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students | Content Strategy for Higher Ed | Scoop.it
4 steps to writing strong key recruitment messages, & applying them to create content that will attract & engage more prospective students.
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4 Reasons to Incorporate Social Responsibility into Your University’s Student Recruitment Strategy

4 Reasons to Incorporate Social Responsibility into Your University’s Student Recruitment Strategy | Content Strategy for Higher Ed | Scoop.it
Could promoting social initiatives help your school generate more student enquiries? Find out why social issues are important to today’s prospective students.
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HEM is Presenting a Special Google Analytics Workshop at ICEF North America in Toronto!

HEM is Presenting a Special Google Analytics Workshop at ICEF North America in Toronto! | Content Strategy for Higher Ed | Scoop.it
As part of this year’s ICEF North America workshop in Toronto, HEM’s CEO Philippe Taza will be presenting a special Google Analytics workshop for attendees!
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Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”

Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students” | Content Strategy for Higher Ed | Scoop.it
Looking for online solutions to attract more international students to your school? Check out Philippe Taza’s exclusive webinar with CBIE on April 29!
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Social Media Marketing in China for Student Recruitment

Social Media Marketing in China for Student Recruitment | Content Strategy for Higher Ed | Scoop.it
Confused by Chinese Social Media? Find out all about the most popular social platforms in this important market for international student recruitment.
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Creating Digital Micro-Campaigns Around Your College Events

Creating Digital Micro-Campaigns Around Your College Events | Content Strategy for Higher Ed | Scoop.it
Has your college got any special events coming up? Learn how to maximize the occasion for student recruitment by building a micro-campaign around it online.
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Recruiting Students Abroad with International SEO

Recruiting Students Abroad with International SEO | Content Strategy for Higher Ed | Scoop.it
Want to optimize your SEO for students abroad? From site structure to keyword planning, learn some great ways to maximize your school’s international presence.
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Higher Education Marketing: Sign in

Empty In this blog, we take a look at three of the lesser known social media networks, which present unique opportunities for student recruitment, to help you get a sense of whether or not the platform is right for your college. - See more at: http://www.higher-education-marketing.com/blog/3-emerging-social-media-networks#sthash.CXWuBXH4.dpuf
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How Schools are Using “Video Anthems” to Build their Brand & Engage with Students

How Schools are Using “Video Anthems” to Build their Brand & Engage with Students | Content Strategy for Higher Ed | Scoop.it
See how 3 universities are using video anthems to help define their brand, connect with students, and promote engagement on social media.
Higher Education Marketing's insight:

Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music video anthems to build brand prestige and attract new audiences.

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Focusing on Faculty to Improve Student Recruitment

Focusing on Faculty to Improve Student Recruitment | Content Strategy for Higher Ed | Scoop.it
As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment. While it may be well understood that these gauges of…
Higher Education Marketing's insight:

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment.

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How to Continuously Improve your School’s Website with Evolutionary Redesign

How to Continuously Improve your School’s Website with Evolutionary Redesign | Content Strategy for Higher Ed | Scoop.it
To avoid the risks inherent in website redesigns, more schools are implementing evolutionary redesigns with continuous changes and testing.
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5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment

5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment | Content Strategy for Higher Ed | Scoop.it
Multi-lingual web development for schools can be a challenge, but it is worth the effort. Here’s what you need to know before you get started on your site.
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Promoting a Really Small College? 6 Key Angles for Your Content Strategy

Promoting a Really Small College? 6 Key Angles for Your Content Strategy | Content Strategy for Higher Ed | Scoop.it
6 content angles small colleges can use to highlight their unique selling points, stand out from the competition, & attract new students
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Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students

Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students | Content Strategy for Higher Ed | Scoop.it
Find out why schools are investing in alumni-student mentoring to recruit/retain students & several ideas for launching your own program.
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“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME | Content Strategy for Higher Ed | Scoop.it
Examples of how schools are leveraging interactive content to support recruitment, and why this trend is gaining traction so quickly.
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How the Latest Instagram & Twitter Newsfeed Changes Affect Your School’s Social Media Marketing Strategy

How the Latest Instagram & Twitter Newsfeed Changes Affect Your School’s Social Media Marketing Strategy | Content Strategy for Higher Ed | Scoop.it
Confused by Instagram and Twitter’s algorithmic newsfeeds? Learn how to optimize your higher education social media marketing strategy to cope with the changes.
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Marketing Automation: 3 Routes to Smarter Student Recruitment

Marketing Automation: 3 Routes to Smarter Student Recruitment | Content Strategy for Higher Ed | Scoop.it
Learn how marketing automation can dramatically improve inquiry management, enrollment nurturing, and social media management at your school
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7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students

7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students | Content Strategy for Higher Ed | Scoop.it
Discover some of the hottest new features in college and university mobile apps - and what these reveal about recruiting students on mobile.
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Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?

Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing? | Content Strategy for Higher Ed | Scoop.it
Find out what international students value most when selecting master programs, and how to align your recruitment with their top priorities.
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Recruiting Students from Latin America: Market Trends & Digital Tactics

Recruiting Students from Latin America: Market Trends & Digital Tactics | Content Strategy for Higher Ed | Scoop.it
Practical online marketing tips for universities, colleges, and language schools seeking to recruit students from Latin America.
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6 Ways Language Schools Can Boost Student Recruitment through Social Media

6 Ways Language Schools Can Boost Student Recruitment through Social Media | Content Strategy for Higher Ed | Scoop.it
Follow these steps to grow your language school’s online presence, and attract more student inquiries through social media.
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5 Strategic Essentials of Student Recruitment Blogging

5 Strategic Essentials of Student Recruitment Blogging | Content Strategy for Higher Ed | Scoop.it
Learn how strategically optimized blogs can be an effective tool for student recruitment while elevating your school's web presence.
Higher Education Marketing's insight:

The drive towards high quality content in marketing shows no signs of abating in 2016.

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