The Effect of the Panda Update on Your Content Strategy - with Arnie Kuenn video - by Dr. Ralph F. Wilson | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this video interview, SEO expert Arnie Kuenn explains how content marketing strategies have changed since Google's 'Panda' update in February 2011 downgraded the rankings of many content-heavy sites, due to duplicate or poor quality content.

 

Ultimate, content should be to add value to your customer -- not just to boost your rankings. Just changing placenames in a real estate site won't work; it can be spotted easily as poor and lazy content.