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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith, Khaled El Ahmad
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Marco Gabrielli's curator insight, September 15, 2013 3:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 10:14 AM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 10:15 AM
Marco, grazie a lei :-)
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How to Avoid 13 Big Mistakes With Content Marketing

How to Avoid 13 Big Mistakes With Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Have you thought about content marketing to launch your business? Do you want to avoid the biggest mistakes while building your business online? Look no further.
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Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article

Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content - Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...

 

 

Tactics
The most popular tactics are article-posting

(79% of respondents), social media (excluding blogs) (74%), blogs (65%), e-newsletters (63%), case studies (58%), and in-person events (56%).

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SEO - Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More! - Bruce Clay

SEO - Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More! - Bruce Clay | Content Strategy |Brand Development |Organic SEO | Scoop.it

Interested in understanding and optimizing the new Google+ business pages? How about a recap of Google’s big-news algorithm changes of 2011 and how to tackle them? Or what about a tutorial on writing calls to action, or best practices for mobile website design?

 

All this and more is in this month’s SEO Newsletter, published today. This post dives into the highlights of December’s issue.

Picture credit: http://interestingevan.files.wordpress.com/2011/09/liver-pow.gif

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Search Engine Marketing vs. Social Media Marketing: The Showdown

Search Engine Marketing vs. Social Media Marketing: The Showdown | Content Strategy |Brand Development |Organic SEO | Scoop.it
When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social.

 

Kristi Hines does another excellent job at comparing the two with interesting results.

 

When it comes to search engine marketing vs. social media marketing, which one do you put the majority of your energy towards? What ways do you think one is better than the other, and what ways do you see one helping the other?

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MediaPost Publications Understanding Content And How It Drives Site Traffic

MediaPost Publications Understanding Content And How It Drives Site Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it

Understanding Content And How It Drives Site Traffic - 04/18/2011 (ONLINE CONTENT STRATEGY…How it drives traffic to your site http://bit.ly/feQsPA #branding #contentmarketing #sm...)...

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What’s the Difference Between Content Strategy & Content Marketing? | Winning Content by Leen Jones

What’s the Difference Between Content Strategy & Content Marketing? | Winning Content by Leen Jones | Content Strategy |Brand Development |Organic SEO | Scoop.it
I pondered this question often over the past several months. Why? One reason was a blog post where Joe Pulizzi explained his take: content strategy and content marketing are essentially the same.
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Seven tips for better social marketing engagement: SMX insight

Seven tips for better social marketing engagement: SMX insight | Content Strategy |Brand Development |Organic SEO | Scoop.it
At SMX Social Media Marketing, Red Roof Inn shared its tips for Facebook marketing success.

 

1. TALK IS CHEAP. (SPEND TIME DEVELOPING CONTENT.) Bam... welcome to your reality check!

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5 Tips for Email Marketing Success

5 Tips for Email Marketing Success | Content Strategy |Brand Development |Organic SEO | Scoop.it
Ever wondered how to make your email marketing messages a big success? Look no further. In this article you’ll discover 5 important tips to build your list, generate high quality leads and grow your revenue with compelling content.
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Infographic: Content Marketing to Replace Traditional Advertising?

Infographic: Content Marketing to Replace Traditional Advertising? | Content Strategy |Brand Development |Organic SEO | Scoop.it
The following infographic from Marketo gives some interesting insights about content marketing. Highlights include why content marketing should be used, how companies are using it, and investment into content marketing by companies.
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6 Tips for Effectively Dealing with Client Demands

6 Tips for Effectively Dealing with Client Demands | Content Strategy |Brand Development |Organic SEO | Scoop.it

If you’re a freelancer, my crazy suggestion to you would be to slow down. Not "slacker" slow, but try not to let your clients in on your amazing superpowers. Impress your clients by under-promising and over-delivering.

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Reduce, Reuse, Repurpose your Content | Vertical Measures

Reduce, Reuse, Repurpose your Content | Vertical Measures | Content Strategy |Brand Development |Organic SEO | Scoop.it
With Earth Month coming to a close, spend the last days of the month recycling something other than your garbage, and instead, recycle your content!
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Are you a Copywriter or a Content Strategist?

Are you a Copywriter or a Content Strategist? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search News Central - all the latest news and views in the world of search and social marketing.
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