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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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How to Understand Your Google “Not Provided” Traffic

How to Understand Your Google “Not Provided” Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.
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Google+ Stream Filtering Upgrade In Works

Google+ Stream Filtering Upgrade In Works | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google plans to add filtering mechanisms to Google+, allowing users to receive more relevant social content as the company seeks to challenge rival Faceb...

 

 

I love the one comment in this post...Excellent.

 

I have a friend who loves yarn. It is just not my thing. I might glance at her stream and that's fine, but if I wanted to explore something about yarn I would not start with her, I'd go exploring on the web on my own and I wouldn't want what I find filtered by my relationship to her.

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How to Really Build Backlinks and Dominate Google

How to Really Build Backlinks and Dominate Google | Content Strategy |Brand Development |Organic SEO | Scoop.it
Without a doubt, the most frequent post request I've had on this site is a post about link building.

 

Not sure if you know ViperChill's Glen Allsopp but he's one wicked smart guy!

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#WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords

#WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords | Content Strategy |Brand Development |Organic SEO | Scoop.it
Solving the new SEO success analytics & measurement riddle, from traditional to radical methods...

 

Google is in business for Google.

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How to Analyze Assisted Social Media Conversions in Google Analytics

How to Analyze Assisted Social Media Conversions in Google Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn how to find and analyze social media assisted conversion in Google Analytics...
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Google+ Pages Showing in Google Search Results - Digital Inspiration

Google+ Pages Showing in Google Search Results - Digital Inspiration | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google+ has added Business Pages and the next step integrate updates from these Google Plus pages into search results...
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Google Longtail SEO Keyword Infographic: How Google Killed Long Tail Keywords

Google Longtail SEO Keyword Infographic: How Google Killed Long Tail Keywords | Content Strategy |Brand Development |Organic SEO | Scoop.it

Aaron Wall: initially when Panda hit...it seemed to hit larger sites with higher page counts. There are some exceptions to that, where some larger sites with either brand or some great user experience metrics slid through (and then as Google got more confident with the Panda algorithm they eventually applied it to some smaller sites as well).

 

What it boils down to, is Google is looking out for Google.

Pic used- http://www.seobook.com/google-longtail-keywords-infographic

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Top 10 tips for testing PPC ads

Top 10 tips for testing PPC ads | Content Strategy |Brand Development |Organic SEO | Scoop.it
Testing different adverts in your Google Adwords account is easy to implement and can be a real quick-win within your PPC strategy.

 

The Fogg is surrounding your brain... Stop trying to second guess what might or might not work, just test it!

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Writing Dynamic Content, Beating Writer’s Block and Analytics Data

Writing Dynamic Content, Beating Writer’s Block and Analytics Data | Content Strategy |Brand Development |Organic SEO | Scoop.it
Web analytics is more than a bunch of numbers and graphs. Take a chance, step outside the box and turn your analytics program into a high-powered tool for writing dynamic, engaging content!
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The Psychology of Content

The Psychology of Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.
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10 Most Important SEO Patents: Part 2 - The Original Historical Data Patent Filing and its Children

10 Most Important SEO Patents: Part 2 - The Original Historical Data Patent Filing and its Children | Content Strategy |Brand Development |Organic SEO | Scoop.it
The second in a series focusing upon search-related patents that are important when it comes to SEO, this one focusing upon the patent Information Retrieval Based on Historical Data...
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10 Most Important SEO Patents: Part 1 - The Original PageRank Patent Application

10 Most Important SEO Patents: Part 1 - The Original PageRank Patent Application | Content Strategy |Brand Development |Organic SEO | Scoop.it
The beginning of a series on the most important SEO patent filings, with a focus on the very first PageRank patent application...
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Understanding Visitor Behavior – Do They Like Your Content?

Understanding Visitor Behavior – Do They Like Your Content? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block.

 

 

Asking the Right Questions

 

We set the date range to the single day. This clears out all the information gathered about any other day since tracking begin. Our job now is to answer these questions:

 

Where did the visitors come from? – This points to which referrers may bring better amounts of traffic to your site.

 

What did they look at? – Which pages brought this amount of attention, and is it something you can replicate?

 

How long did they stay? – If they only stayed a few seconds, they probably didn’t find what they were looking for.

 

Did they visit any other pages on the site? – This indicates one of two things. One, they found what they wanted and decided to surf the site. Two, they didn’t find what they needed on that page, but thought they might be able to find it elsewhere on your site.

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Stemming for SEO: The Complete Guide

Stemming for SEO: The Complete Guide | Content Strategy |Brand Development |Organic SEO | Scoop.it
Word Stems represent some of the *most* tightly related words you can pepper into a web page, and deserve close attention when creating content.

 

This should help your documents to rank better, be more interesting for end-users, and look a little more natural (thus better able to withstand “human review” by Google). Best of all, they will help keep your documents from looking a little too keyword-stuffed – by getting the keyword in there a few more times – but in *stealthy* form.

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Dec 1st 2011 Google Algorithm Update Demystified

Dec 1st 2011 Google Algorithm Update Demystified | Content Strategy |Brand Development |Organic SEO | Scoop.it
Today Google's Engineering Director Scott Huffman released the first of (hopefully many) monthly updates announcing the changes Google has i...
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Google TV - Overview

Google TV - Overview | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google TV is a new experience that combines TV, the entire web, and apps -- as well as a way to search across them all. Take a tour, learn how it works, and find out how to get it.
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Smarter Data Analysis of Google's https (not provided) change: 5 Steps

Smarter Data Analysis of Google's https (not provided) change: 5 Steps | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google's secure search does not provide the search query used to visit a site. Learn five steps to gain deeper insights into this traffic.

 

In this post, about an important Google change, I want you to focus less on the data but focus more on the methodology. And. So important. I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). So please share your ideas via comments and let's together make a smarter ecosystem.

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How to Develop a Social Media Content Strategy | Social Media Examiner

How to Develop a Social Media Content Strategy | Social Media Examiner | Content Strategy |Brand Development |Organic SEO | Scoop.it
Why businesses need a content strategy before a social media strategy and how to create one to engage audiences and build strong communities.
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Reading About SEO & Social Media vs. Putting It Together

Reading About SEO & Social Media vs. Putting It Together | Content Strategy |Brand Development |Organic SEO | Scoop.it

Sometimes talking about a topic and actually doing the work is like night & day. Only hard data can save you...

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