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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Seeing Your Website from Your Visitor’s Point of View

Seeing Your Website from Your Visitor’s Point of View | Content Strategy |Brand Development |Organic SEO | Scoop.it
Web design can be a pretty complicated process, especially for business owners with limited experience in the field.

 

Web designers may create beautiful websites, but they have to understand your audience before that pretty site will do any good. You can do your part by using these tools to take an honest look at your site and how it is being perceived by the most important people—the end users.

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Human Behavior Theories That Can be Applied to Web Design

Human Behavior Theories That Can be Applied to Web Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
This article discusses psychology concepts and theories in the context of web design, usability, and UI interaction.

 

In almost everything we undertake as web designers, psychology plays an important role. Whether the influence is subliminal or explicit, and whether you leverage common trends and conditions, understanding the experience of the audience and their perception of your web design gives you a great advantage.

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Keith McGuinness's curator insight, October 4, 2014 5:30 PM

Consider this too.  If your objective as an app developer is to assist the app user to acquire a new behavior for the purpose of improving a specific health measure, like blood pressure, then collect and monitor blood pressure.   And if you change a dimension of your users' experience (the UX) and the outcome you are monitoring moves in the wrong direction, be prepared to repeal the change and try something else.  Researchers, generally speaking, haven't caught on to this, but the app is a living quasi-experiment, or at least it should be. 

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Content Strategy Within The Design Process - Smashing UX Design

Content Strategy Within The Design Process - Smashing UX Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new, and extremely broad, discipline with no single definitive definition.
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