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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Metadata is not an Afterthought | Every Page is Page One

Metadata is not an Afterthought | Every Page is Page One | Content Strategy |Brand Development |Organic SEO | Scoop.it

If you needed to describe the difference between structured and unstructured writing in twenty words or less, you could hardly do better than this: Structured writing means metadata first, content afterwards; unstructured writing means content first, metadata afterwards.

 

Picture credit: http://www.hannonhill.com/kb/1_files/images/tech-guides/structured-data-definitions-chart.jpg

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The Seven Deadly Sins of Copywriting | Springboard SEO

The Seven Deadly Sins of Copywriting | Springboard SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...

 

Excellent post by Matt over ay Springobaord SEO

1. Fluff
2. Negativity
3. The passive voice
4. Feature-oriented content
5. Marketese
6. Me-oriented content
7. Keyword abuse

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10 Ways Rehashed Content Fails Your Website

10 Ways Rehashed Content Fails Your Website | Content Strategy |Brand Development |Organic SEO | Scoop.it
Just a few years ago, search engines could be fooled into believing your site was useful as long as you regularly published keyword-rich content. Now, m...

 

Perfect post considering all the social signals Google Analytics now has available.

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Why you should love the long tail | SEO Copywriting

Why you should love the long tail | SEO Copywriting | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google just announced another algorithm tweak, and this time, it's targeting long-tail documents. Learn how to develop SEO content to help you drive more traffic.
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