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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Understanding Visitor Behavior – Do They Like Your Content?

Understanding Visitor Behavior – Do They Like Your Content? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block.

 

 

Asking the Right Questions

 

We set the date range to the single day. This clears out all the information gathered about any other day since tracking begin. Our job now is to answer these questions:

 

Where did the visitors come from? – This points to which referrers may bring better amounts of traffic to your site.

 

What did they look at? – Which pages brought this amount of attention, and is it something you can replicate?

 

How long did they stay? – If they only stayed a few seconds, they probably didn’t find what they were looking for.

 

Did they visit any other pages on the site? – This indicates one of two things. One, they found what they wanted and decided to surf the site. Two, they didn’t find what they needed on that page, but thought they might be able to find it elsewhere on your site.

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The Psychology of Content

The Psychology of Content | Content Strategy |Brand Development |Organic SEO | Scoop.it

Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.

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Human Behavior Theories That Can be Applied to Web Design

Human Behavior Theories That Can be Applied to Web Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
This article discusses psychology concepts and theories in the context of web design, usability, and UI interaction.

 

In almost everything we undertake as web designers, psychology plays an important role. Whether the influence is subliminal or explicit, and whether you leverage common trends and conditions, understanding the experience of the audience and their perception of your web design gives you a great advantage.

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Keith McGuinness's curator insight, October 4, 5:30 PM

Consider this too.  If your objective as an app developer is to assist the app user to acquire a new behavior for the purpose of improving a specific health measure, like blood pressure, then collect and monitor blood pressure.   And if you change a dimension of your users' experience (the UX) and the outcome you are monitoring moves in the wrong direction, be prepared to repeal the change and try something else.  Researchers, generally speaking, haven't caught on to this, but the app is a living quasi-experiment, or at least it should be. 

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The Psychology of Content

The Psychology of Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.
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