Content Strategy |Brand Development |Organic SEO
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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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The New Era Of Display: 5 Reasons Search Marketers Should Care

The New Era Of Display: 5 Reasons Search Marketers Should Care | Content Strategy |Brand Development |Organic SEO | Scoop.it
Chefs. Musicians. Athletes. Each is a master in their own discipline. Yet, many of these folks have skills that can be leveraged in a completely different channel with great success.
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Interview with Gabriella Sannino from Level343

Interview with Gabriella Sannino from Level343 | Content Strategy |Brand Development |Organic SEO | Scoop.it

There are some people online that excel in character and the work that they deliver, and truly an inspiration and leaders for others.

 

One of them is truly Gabriella from Level343. I had an opportunity to catch up and ask Gabriella a few questions related to SEO, Social Media and internet marketing.

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Website Marketing Management - 5 Tips for Effective Everyday Website Monitoring

Website Marketing Management - 5 Tips for Effective Everyday Website Monitoring | Content Strategy |Brand Development |Organic SEO | Scoop.it
What are some of the essentials of website marketing management? This post looks at 5 things that will help you monitor your website success in the coming year.
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Content marketing 101: Five steps for fueling conversions online, Part 1

Content marketing 101: Five steps for fueling conversions online, Part 1 | Content Strategy |Brand Development |Organic SEO | Scoop.it
As part of our webinar, Content Marketing 101: Five Simple Ways to Optimize Your Content Creation for Online Conversions, we discussed some of the best ways to prepare for and launch a content marketing campaign.
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Google Search plus Your World

Google Search plus Your World | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google Personalized Search rolled out yesterday revealing a change as significant as Universal Search in 2007.

 

Many of the initial observations about the Google+ integration with Google search are that Google is favoring it’s own content over others. Facebook and Twitter, two of the most popular social networks on the internet are absent.

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Art of War - SEO Style;Tactical Dispositions; Part I | Chapter Four | The Art of War SEO Style

Art of War - SEO Style;Tactical Dispositions; Part I | Chapter Four | The Art of War SEO Style | Content Strategy |Brand Development |Organic SEO | Scoop.it

The general who is skilled in defence hides in the most secret recesses of the earth; he who is skilled in attack flashes forth from the topmost heights of heaven. Thus on the one hand we have ability to protect ourselves; on the other, a victory that is complete.

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Five Questions to Streamline Your Keyword Research

Five Questions to Streamline Your Keyword Research | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous.

 

Great questions...

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Google's Results Get More Personal With "Search Plus Your World"

Google's Results Get More Personal With "Search Plus Your World" | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today.

 

Private Content In Your Web Results To summarize, personalized results include:

 

* Listings from the web
* Listings from the web, boosted because of your personal behavior
* Listings from the web, boosted because of your social connections
* Public Google+ posts, photos or Google Picasa photos (all of which are also listings from the web)
* Private or “Limited” Google+ posts, photos or Google Picasa photos shared with you

 

The last line is the most radical change here, that private content will now be visible in what seems to be a search across the entire web. Here’s an example:

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The Ultimate Small Business Website Guide

The Ultimate Small Business Website Guide | Content Strategy |Brand Development |Organic SEO | Scoop.it
As a business owner, you don’t have time to learn the technical aspects of launching a professional small business website.

 

Use this as a resource for creating and launching your own small business website. The article will outline every step from planning your website to integrating social media and email marketing.

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10 Brand Development Blunders: A Guide for Professional Services Firms

10 Brand Development Blunders: A Guide for Professional Services Firms | Content Strategy |Brand Development |Organic SEO | Scoop.it
Find out what 10 brand development mistakes your professional services firm should avoid when rebranding.

 

I have to admit I'm partial to 

4. Not realizing that your brand is your most important asset.

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Google Trends vs Google Analytics data

Google Trends vs Google Analytics data | Content Strategy |Brand Development |Organic SEO | Scoop.it
2011 Update of the comparison between data from Google Trends for Websites and Google Analytics. Do you still think Trends is not pretty accurate?

Via paulo oliveira
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Why 'Community' is NOT the Holy Grail of Blogging and Online Success

Why 'Community' is NOT the Holy Grail of Blogging and Online Success | Content Strategy |Brand Development |Organic SEO | Scoop.it
Many of you read an article I wrote a few months back entitled 10,862 Comments Later, I Realize Blog Comments Are NOT a Business Model. At the time, the article certainly got a lot of comments and interaction.

 

❤ hurts... great post!

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A Content Audit? Why the @#$% Would I Want to Do That?

A Content Audit? Why the @#$% Would I Want to Do That? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Otherwise known as a content assessment, a content audit is exactly what it sounds like. In short, you go over the content you have here-to-for created with a fine-toothed comb.

 

If you keep focused on your goals and why you’re doing the content audit, you’ll end up with a much more focused site – which isn’t at all a bad thing.

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My Search Rankings Are Great! But My Traffic Sucks! Now What?

My Search Rankings Are Great! But My Traffic Sucks! Now What? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Most of the time an increase in search engine visibility does generate additional organic traffic, but what should a B2B marketer do if it doesn’t? Have you ever been a victim of this scenario?
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Real-Life Examples Of How Google's "Search Plus" Pushes Google+ Over Relevancy

Real-Life Examples Of How Google's "Search Plus" Pushes Google+ Over Relevancy | Content Strategy |Brand Development |Organic SEO | Scoop.it
The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted yesterday over whether it somehow favors Google+.
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5 Reasons Why You Need to Use Rel=Author on Your Content

5 Reasons Why You Need to Use Rel=Author on Your Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
If you're thinking that implementing the Rel=Author tag on your content isn't worth the trouble, Jill Whalen provides 5 reasons why it's super important.

 

Great post with easy implementation. 

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Level343's comment, January 19, 2012 4:05 PM
You're most welcome Wayne!!
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Business Blog communications strategy

Business Blog communications strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it

1. Keep to topic

Sounds obvious, but pick a topic and stick to it. Visitors are arriving at your blog because they have been directed there, either from a social media link, an Internet search, an email or another reference tool.

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Look at everything with link building eyes

Look at everything with link building eyes | Content Strategy |Brand Development |Organic SEO | Scoop.it

Link To An Authority

While I used the images above as a way to have fun and intro this post, I picked the bags because of the companies they represent. Each comes from a well known and authoritative SEO/SEM conference, I linked to them for a couple of reasons:

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Can Semantic Web Technology Help Implement a Right to Be Forgotten?

Can Semantic Web Technology Help Implement a Right to Be Forgotten? | Content Strategy |Brand Development |Organic SEO | Scoop.it

The Right to Be Forgotten

The scope of the right to be forgotten was outlined by the European Commission in a paper to the European Parliament (European Commission 2010), as:

 

the right of individuals to have their data no longer processed and deleted when they are no longer needed for legitimate purposes. This is the case, for example, when processing is based on the person's consent and when he or she withdraws consent or when the storage period has expired.

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Link For The Real World, Not Just Your Site

Link For The Real World, Not Just Your Site | Content Strategy |Brand Development |Organic SEO | Scoop.it
The goal of most link building campaigns is to drive traffic to your site and get amazing rankings.

 

Before you build links to all these non-main-site properties though, you need to actually do the same thing you’d do for your site: build up a great presence that’s actually worthy of generating links. Link to these “others” from your main site, and link to your main site from them.

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10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings

10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings | Content Strategy |Brand Development |Organic SEO | Scoop.it
TweetShare TweetShare In early December 2011 I wrote a quick-and-dirty guide to modern-day link baiting.

 

I have to admit the following ones are my faborite.

 

#2 Egobait – the concept behind this form of link bait is simple…appeal to someone’s ego. Think Ad Age’s Power 150.
#3 Interviews – doing interviews with other bloggers and you’re going to get links, traffic and a growing audience.

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Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy

Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it

The internet has empowered individuals to connect and inspired people (your customers) to share ideas, thoughts, feelings like no other time in history.

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3 Tools For Managing a Killer Multi-Author Blog

3 Tools For Managing a Killer Multi-Author Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it

Bonus: Good People Are the Secret

 

At the end of all this, technology, planning, searching for contributors, the one key to the process is good people. You have to be true to your plan and you have to include others that will uphold the quality you are after. Don’t be afraid to give people a chance, but don’t be afraid to be picky about who becomes a regular part of your blogging team.

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6 Ways To Create Buyer Personas For Content Development

6 Ways To Create Buyer Personas For Content Development | Content Strategy |Brand Development |Organic SEO | Scoop.it

Who do you want to consume your content? If you dont know, you are simply shooting in the dark.

 

A buyer persona gives you someone specific to write for rather than a nameless, faceless stranger. Knowing what your ideal customer may ask, need, or have a problem with creates a pathway to earning her trust and her business.

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How to Build a Blog Editorial Calendar Even If You Don’t Know Where to Start

How to Build a Blog Editorial Calendar Even If You Don’t Know Where to Start | Content Strategy |Brand Development |Organic SEO | Scoop.it
Professional bloggers are mentors.You can be friends but don’t confuse being a buddy with being a mentor.  Your reader wants answers, they’ve come to y...
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