Repurposing existing content is an efficient way to produce additional content to help grow your business online. While coming up with new, compelling content ideas is a daunting task; there is nothing wrong with offsetting new content development with repurposed and repackaged content.
Most of the content strategy literature tries to define the discipline in terms of the deliverables practitioners produce–audits, plans, style guides and other resources, UX recommendations, human resource models, tooling recommendations, process engineering flow charts, etc. This is all well and good. But it won’t help to evangelize the practice of content strategy, or help define what unifies all these activities.