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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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7 NO BRAINERS for Using Infographics In Your Content Strategy

7 NO BRAINERS for Using Infographics In Your Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it
In a Nutshell…

It’s a bit of a stretch to say that the infographic is the next standard of web content, especially since optimizing images is not a refined business or science the way search engine optimization for text and Meta tags are.

 

What is certain though, is that if you don’t use infographics in your Web content, you won’t get as much readership as you would otherwise.

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Get more traffic using Semantic tags

Get more traffic using Semantic tags | Content Strategy |Brand Development |Organic SEO | Scoop.it
The rules of the game are about to change! If page ranking and search traffic to your website are important ingredients to your online success, you can simply not afford to ignore the Schema.org initiative.

 

On June the 2nd 2011, Bing, Google and Yahoo announced a collaboration to create and support a standard set of schemas for structured data markup on web pages (semantic tags). They refer to this collaboration as Schema.org.

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Actionable 2012 Social Business Predictions: #1 Comprehensive Content Strategy - Digital Influence Mapping Project

Actionable 2012 Social Business Predictions: #1 Comprehensive Content Strategy - Digital Influence Mapping Project | Content Strategy |Brand Development |Organic SEO | Scoop.it
Timing is everything in business. Business leaders want to embrace innovations the moment before they become profitable business strategy or execution. That goes for most social media-based business solutions.

 

Timing: This is a marathon but one to get started in 1stQ 2012. There is a little of a first-mover advantage at stake here. I could easily argue that American Express did not own the attention of small businessmen/women, but their persistence with Open may have changed that.

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5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles

5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles | Content Strategy |Brand Development |Organic SEO | Scoop.it
As a budding SEO, I’m always keeping an eye out for as many keyword research tools as I can get my hands on.

 

Anyone who’s been in the Internet marketing industry more than a few weeks knows about tools like Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery. However, I wanted to focus more on the underdogs of the keyword research tools.

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How to Go From Suck to Unsuck

How to Go From Suck to Unsuck | Content Strategy |Brand Development |Organic SEO | Scoop.it
Your website sucks! Your mobile experience sucks! Your competitor’s website and mobile experience suck too! Guess what? My site sucks too!

Via wayneb77
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The Easy Way To Use Google Analytics to Improve Your Website & Get More Customers

The Easy Way To Use Google Analytics to Improve Your Website & Get More Customers | Content Strategy |Brand Development |Organic SEO | Scoop.it
Many website owners install Google Analytics in an attempt to gauge the success or failure of their online ventures.

 

In this post we aim to cover the In-Page Analytics report, from explaining what it does, how to use it and offering some examples of how it could help your website.

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Effects of User Behavioral Data & User Actions on Google

Effects of User Behavioral Data & User Actions on Google | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google is using this knowledge to prioritize the search results and to assign the PageRank to Websites. There is a prominent effect on the user behavior and actions on the search engines.

 

 

In case you've been sleeping under a rock User Behavior is more important than ever. Google is collecting the user behavioral data and recording their actions from very beginning. Do you know in which ways the Google is tracking the user behavior and their actions? In this write up, we will discuss the types of information retrieved and its effect on Google.

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A Look Back at the Evolution of SEO in 2011 |

A Look Back at the Evolution of SEO in 2011 | | Content Strategy |Brand Development |Organic SEO | Scoop.it
These are just a few of the big changes to happen to SEO in 2011. What other changes/updates do think ...
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Top 14 Things Marketers Need to Know About QR Codes

Top 14 Things Marketers Need to Know About QR Codes | Content Strategy |Brand Development |Organic SEO | Scoop.it
I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practi...

 

Did you know A Google Trends analysis of these 2D barcodes shows "QR code" dominates by far from a search popularity perspective. QR has become a common term used to reference a 2D barcode (2D code, mobile tag, mobile barcode, etc.) even when codes are technically a different format. Even @MicrosoftTag uses the #QRcode hashtag on Twitter.

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Google+ Status Updates Now Appearing in Organic Search Results

Google+ Status Updates Now Appearing in Organic Search Results | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google has started incorporating posts from Google+ into organic Google.com search results.

 

Now you can literally stop betting on it! Finally, Google is amalgamating Google+ updates into its search engine results in two ways:

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Getting Started with Content Strategy

Getting Started with Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it

1. Realistically Assess Your Situation

2. Build Internal Support

3. Define and Prioritize

4. Demonstrate Success

 

Informative post...

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28c3: The coming war on general computation

synopsis:
The coming of the information age has been incredibly disruptive, and we are still learning how to cope with how our lives and society are changing. As with any other industry, those with money, power, and incentive want to control it to prevent it from doing anything they dislike.
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SEO Considerations For Google Mobile Search In 2012

SEO Considerations For Google Mobile Search In 2012 | Content Strategy |Brand Development |Organic SEO | Scoop.it

Mobile search has never been just one result type. It  provides different results and presentation formats, depending on whether the search query is from a feature phone, smartphone or tablet.

 

Google’s number one rule is “Focus on the user and all else will follow.” As such, Google wants to be sure the resulting pages render properly on the user’s device and provides results based on the user’s search intent.

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What is semantic markup, and why does it matter

What is semantic markup, and why does it matter | Content Strategy |Brand Development |Organic SEO | Scoop.it
You've probably heard of web standards, semantic markup, the separation of style from content, and other buzz words if you've read any blogs about web development or open-source in the last 4 years...

 

So what is semantic markup?
First, what is markup? Entering “define: markup” in Google yields this definition

Markup refers to the use of a markup language to describe the structure and appearance of a particular document.

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4 Big Moves Google Should Make in 2012

4 Big Moves Google Should Make in 2012 | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google had a big 2011, with CEO Larry Page leading the company with new focus. Here's what 2012 may have in store for the Web's No. 1 brand.
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Content marketing: How to win clients and customers

Content marketing: How to win clients and customers | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content marketing can be used by anyone, to build a massively powerful marketing machine. Here's how...

 

The content marketing model is extremely simple:

You build and market a site and fill it with useful information, whilst offering your readers the opportunity to purchase goods, services (or both), which are closely aligned with the subject matter of your site.

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Mastering Google Product Feeds and Product Listing Ads – Part 1

Mastering Google Product Feeds and Product Listing Ads – Part 1 | Content Strategy |Brand Development |Organic SEO | Scoop.it
Have you noticed lately that the top half of the search results on Google for product searches are dominated by ads? And not just any ads.
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The Only Metrics You Need to Optimize Website Performance

The Only Metrics You Need to Optimize Website Performance | Content Strategy |Brand Development |Organic SEO | Scoop.it
8 essential metrics marketers should measure to optimize and improve their website's performance.

 

Let's review the 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance.


Via paulo oliveira
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Just What User Behavior Data Does Google Use to Influence Search Rankings?

Just What User Behavior Data Does Google Use to Influence Search Rankings? | Content Strategy |Brand Development |Organic SEO | Scoop.it

I’ve seen a number of references in the past to information about user behavior data in Google patents, and some descriptions about how that information might be used by Google when they rank pages in search results.

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Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can’t

Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can’t | Content Strategy |Brand Development |Organic SEO | Scoop.it
Do you know the main difference between copy that converts and copy that doesn’t? You might think it’s the story it tells, or the offer it makes, or how well the bullets are written, or any of a dozen things.

 

 

In 1906, Italian economist Vilfredo Pareto created a mathematical formula to describe the unequal distribution of wealth in his country, observing that twenty percent of the people owned eighty percent of the wealth. In the late 1940s, Dr. Joseph M. Juran inaccurately attributed the 80/20 Rule to Pareto, calling it Pareto's Principle. While it may be misnamed, Pareto's Principle or Pareto's Law as it is sometimes called, can be a very effective tool to help you manage effectively.

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The Pesky "H" of Content Strategy

The Pesky "H" of Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it
What is Strategy?  Strategy is a plan of action designed to achieve a specific goal.

 

Content + Strategy = Content Strategy

This is the magic ingredient that makes it all come together. It keeps you on track. It holds your focus. It establishes a path for your online marketing efforts.

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So where can the industry turn to for a dose of Fake Review Optimisation? Many places | Tnooz

So where can the industry turn to for a dose of Fake Review Optimisation? Many places | Tnooz | Content Strategy |Brand Development |Organic SEO | Scoop.it
Almost a month on since my series of posts on Fake Review Optimization, there is some still scepticism out there about the concept and its impact in travel.

 

A hot topic for sure ... As previously described, groups and individuals participating in it go to significant lengths to avoid detection – again, it is a very similar to the black-hat SEO and website security hacking specialists.

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Cash in on Content and Social Media Marketing in 2012 - Forbes

Cash in on Content and Social Media Marketing in 2012 - Forbes | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn 5 key steps to use content marketing and social media marketing to effectively build your personal or business brand in 2012 and reach your goals.
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HOW TO: Measure the ROI of a Content Marketing Strategy

HOW TO: Measure the ROI of a Content Marketing Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it
Measuring the ROI on content is difficult, especially if you're not judging success by ad revenue. Here are three steps to effectively measure your content strategy.
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How to Write Taglines That Double Sales | Neuromarketing

How to Write Taglines That Double Sales | Neuromarketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Two Customer Types Taglines for products and brands are everywhere, but often they don’t get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product.
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