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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Competitive Backlink Analysis by Jane Copland - Ayima

Competitive Backlink Analysis by Jane Copland - Ayima | Content Strategy |Brand Development |Organic SEO | Scoop.it

Even if your tactics are different from those of your competitors, it’s to your advantage to understand their methods.

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Authority vs. Popularity in Search Engine Rankings

Authority vs. Popularity in Search Engine Rankings | Content Strategy |Brand Development |Organic SEO | Scoop.it
A couple of Microsoft patent filings describe how Bing might use authority scores to rerank search results in some cases in the future.

 

Google’s use of authorship markup also seems aimed at increasing “authority” as a ranking signal as well, though it’s interesting that next to authorship profile images shown in search results, Google is showing “how many circles” someone is in, which seems to be more popularity based that authority based.

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Strange Encounters of the SEO Kind

Strange Encounters of the SEO Kind | Content Strategy |Brand Development |Organic SEO | Scoop.it
We all have to deal with the common SEO mistakes, such as a robots.txt moved from a staging server to the production site that blocks the entire site and...

 

The truth (and the solution) is out there. You just have to know where to look.

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Do You Have to Go to College to Be An SEO?

Do You Have to Go to College to Be An SEO? | Content Strategy |Brand Development |Organic SEO | Scoop.it
As you can see, becoming a real SEO (as opposed to someone just guessing) takes more than just knowing how to use a computer. Whether you go to college and take courses to help you or not is up to you. In general, college degrees and courses help as a supplement to real life experience, but not as a direct method to learn SEO. There really is no experience like real life experience; there’s no training ground as good as the real thing.

 

Someone asked, here's our response...

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Text Mining - Text Analytics and Web Journal

Text Mining - Text Analytics and Web Journal | Content Strategy |Brand Development |Organic SEO | Scoop.it

So, who knows the “revenue per visit” of their websites? I don’t – I don’t sell anything on my site – so how’d I figure that out? Ok, say I did sell something, that would be one thing – but then the fun begins as I figure out how I’m going to calculate revenue after expenses.

 

Some great tools in this post...Please share responsibly!

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Creating Websites Optimized for Google’s Panda Algorithm

Creating Websites Optimized for Google’s Panda Algorithm | Content Strategy |Brand Development |Organic SEO | Scoop.it

Focus on Content Quality

 

Google likes content. This is not a newfound idea, but it is one that is often neglected. You have to be dedicated to developing high-quality, original content. [Matt Cutts video]

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The Discipline of Content Strategy

The Discipline of Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it

What is Content Strategy?
Content strategy plans for the creation, publication, and governance of useful, usable content.

 

Necessarily, the content strategist must work to define not only which content will be published, but why we’re publishing it in the first place.

 

Otherwise, content strategy isn’t strategy at all: it’s just a glorified production line for content nobody really needs or wants. 

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Everything Marketers Need to Know About Google's Panda Updates

Everything Marketers Need to Know About Google's Panda Updates | Content Strategy |Brand Development |Organic SEO | Scoop.it
Read five ways that Google Panda made us better marketers.

 

By recognizing the limitations of an algorithm to deduce something as subjective as quality, they've tapped into the human component of web surfing to do their jobs better, forcing marketers and site owners to remain accountable to visitors.

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Introducing the Controversial Theory of "Peak SEO"

Introducing the Controversial Theory of "Peak SEO" | Content Strategy |Brand Development |Organic SEO | Scoop.it
I would like to introduce the concept of Peak SEO - in other words, the concept that the supply of available keywords and SERP positions is essentially fixed, and increasingly the low-hanging fruit is being eliminated and reducing the ROI of SEO...
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5 Tips To Improve Conversions For B2B Sites

5 Tips To Improve Conversions For B2B Sites | Content Strategy |Brand Development |Organic SEO | Scoop.it
As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena.

 

The key to your search marketing success is to test, test, test… and discover what type of landing page works best for your target audience.

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12 Steps to Creating a Business Blog

12 Steps to Creating a Business Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics.

 

A Few Last Tips

Remember that a blog – even a company blog – isn’t a sales platform. Sure, you can use it to showcase some of your products and services, but people visit a blog for information, not to buy things.

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7 Tips For Facilitating User Generated Content for SEO

7 Tips For Facilitating User Generated Content for SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Michael DeHaven’s presentation at SES Chicago on “User Generated SEO” started with some actual user generated content from the audience.

 

#1: Don’t Forget SEO Fundamentals
While user generated content can be extremely powerful it is important not to forget the basics such as link building, optimization, and proper tagging.

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Recent Google Panda Update – What Does This Mean for Small Business SEO Efforts? | Business 2 Community

Recent Google Panda Update – What Does This Mean for Small Business SEO Efforts? | Business 2 Community | Content Strategy |Brand Development |Organic SEO | Scoop.it
There has been a lot of buzz about one of the latest Google Panda update, so naturally many bloggers are writing about the importance of content and how to...
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The Attributes of a Good Link. Anchors, Titles and the Alternatives.

The Attributes of a Good Link. Anchors, Titles and the Alternatives. | Content Strategy |Brand Development |Organic SEO | Scoop.it
When it comes to Keyword Optimization you have your Anchor Text, that being the actual text used in the link itself, then you have the Title Attributes.

 

It can get confusing at the best of times, but we are not talking serious link wheels and optimization processes here, this is the easy end of the SEO stick – or at least it’s supposed to be!

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» The best blog niches to be in right now

» The best blog niches to be in right now | Content Strategy |Brand Development |Organic SEO | Scoop.it

Don’t start a blog just because you think you’ve found a profitable topic. Unless you have passion for that topic, you’re going to find it more and more of a chore to keep it up-to-date and build your readership.

 

Ultimately, the best way to go is to choose a niche that interests you if you really want to find success.

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10 Tips for Better Content Marketing

10 Tips for Better Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.Get the latest...

 

Maintaining a Facebook Business or Brand Page or a Twitter account is a step in the right direction, but the mix might require blog posts, white papers, case studies, articles, webinars, FAQ lists, eNewsletters, videos, photographs, forum and message board posts, and online newsroom material. Can you do that?

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Level343's comment, November 20, 2011 7:58 AM
Thanks Anise :) enjoy your weekend!
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How To Disable Google Promoting Your Competitors - SEO Egghead

How To Disable Google Promoting Your Competitors - SEO Egghead | Content Strategy |Brand Development |Organic SEO | Scoop.it

So you pay your $0.10$1.00 Adwords tithe, someone wanders in your online store, and then Google Related shows anyone with a Google Toolbar installed your competitors' products?

 

Google Related is a pretty do-no-eviladware-like 'feature' of Google Toolbar that shows competitor products on your web site without your permission or consent.

 

It actually modifies your web site's HTML and injects a bar with lots of competing content (and products) right in at the bottom of the page.

 

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Level343's comment, November 19, 2011 11:47 AM
Welcome :)
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Build Your Brand With Fabulous Social Media, Great Content And Outstanding SEO [INFOGRAPHIC] - AllTwitter

Build Your Brand With Fabulous Social Media, Great Content And Outstanding SEO [INFOGRAPHIC] - AllTwitter | Content Strategy |Brand Development |Organic SEO | Scoop.it
Build Your Brand With Fabulous Social Media, Great Content And Outstanding SEO [INFOGRAPHIC]...

 

This infographic from internet marketing firm Vertical Measures looks at the authority building machine for brands.

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Level343's comment, November 19, 2011 11:47 AM
Thanks for the re-scooping ;)
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Creating Great Content for Your Online Community

Creating Great Content for Your Online Community | Content Strategy |Brand Development |Organic SEO | Scoop.it
In order for online communities to thrive, there has to be good content in order to drive participation and discussion. Consider this quote from the SocialMediaExaminer.com, where Susan Cato, Seni...

 

You can’t have a social media strategy without a content strategy. Period.

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Level343's comment, November 19, 2011 11:48 AM
You're welcome Martin :)
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Web Sites - A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget : MarketingProfs Article

Web Sites - A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget : MarketingProfs Article | Content Strategy |Brand Development |Organic SEO | Scoop.it
Web Sites - Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
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The 5 Keys to Content Marketing Mastery | Copyblogger

The 5 Keys to Content Marketing Mastery | Copyblogger | Content Strategy |Brand Development |Organic SEO | Scoop.it
What does it take to be the best copywriter, the best graphic designer, the best content marketer, the best blogger?

 

Deliberate Practice can be repeated. And repeated. And repeated. If you’re a writer, write. A lot. If you’re a graphic designer, work on great design. A lot. Make a decision about the realm you want to master, and then focus your time there.

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Plan Your New Website Content Strategy Using The Rule of Fives

Plan Your New Website Content Strategy Using The Rule of Fives | Content Strategy |Brand Development |Organic SEO | Scoop.it
Blog post at Remarkablogger : This is a guest post by Matt Hooper.

 

The Rule of Fives

I believe a good strategy is derived from the rule of fives.

Five Pages

Five Categories

Five Posts in Each Category....

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How Social Media Can Help Organic SEO : 2 Case Studies

How Social Media Can Help Organic SEO : 2 Case Studies | Content Strategy |Brand Development |Organic SEO | Scoop.it
I visited one of my clients today and it inspired me to write this post.

 

The Value of SEO

Is there any question then, that organic SEO works? Keep in mind, there was NO link campaign, there were no PPC ads in place, and no other promotional activities took place during the period studied.

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Level343's comment, January 19, 2012 4:20 PM
ABroaderView.org you are welcome
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Search, Social Media & Content Marketing Convergence

Search, Social Media & Content Marketing Convergence | Content Strategy |Brand Development |Organic SEO | Scoop.it
Wednesday morning’s panel discussion on search, social, and content was flush with information that was easy to digest and provided helpful tips for...

 

Search, Social, and Content Takeaways

• Always know what, why, how, and who of creating a search, social, and content strategy.
• Research is essential in creating an educated marketing plan.
• Build the foundation for success.
• Take a customer centric approach
• Practice proactive optimization

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Link Building Tool Review: SEO Book

Link Building Tool Review: SEO Book | Content Strategy |Brand Development |Organic SEO | Scoop.it
For many search marketers, SEO Book is a legend. Founded by (another legend) Aaron Wall in 2003, SEO Book now includes Aaron’s wife Giovanna Villanueva, Peter Da Vanzo, and Eric Covino.
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Level343's comment, November 19, 2011 11:48 AM
Thanks Michel, enjoy your weekend!