A couple of Microsoft patent filings describe how Bing might use authority scores to rerank search results in some cases in the future.
Google’s use of authorship markup also seems aimed at increasing “authority” as a ranking signal as well, though it’s interesting that next to authorship profile images shown in search results, Google is showing “how many circles” someone is in, which seems to be more popularity based that authority based.
As you can see, becoming a real SEO (as opposed to someone just guessing) takes more than just knowing how to use a computer. Whether you go to college and take courses to help you or not is up to you. In general, college degrees and courses help as a supplement to real life experience, but not as a direct method to learn SEO. There really is no experience like real life experience; there’s no training ground as good as the real thing.
So, who knows the “revenue per visit” of their websites? I don’t – I don’t sell anything on my site – so how’d I figure that out? Ok, say I did sell something, that would be one thing – but then the fun begins as I figure out how I’m going to calculate revenue after expenses.
Some great tools in this post...Please share responsibly!
Read five ways that Google Panda made us better marketers.
By recognizing the limitations of an algorithm to deduce something as subjective as quality, they've tapped into the human component of web surfing to do their jobs better, forcing marketers and site owners to remain accountable to visitors.
I would like to introduce the concept of Peak SEO - in other words, the concept that the supply of available keywords and SERP positions is essentially fixed, and increasingly the low-hanging fruit is being eliminated and reducing the ROI of SEO...
Don’t start a blog just because you think you’ve found a profitable topic. Unless you have passion for that topic, you’re going to find it more and more of a chore to keep it up-to-date and build your readership.
Ultimately, the best way to go is to choose a niche that interests you if you really want to find success.
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.Get the latest...
Maintaining a Facebook Business or Brand Page or a Twitter account is a step in the right direction, but the mix might require blog posts, white papers, case studies, articles, webinars, FAQ lists, eNewsletters, videos, photographs, forum and message board posts, and online newsroom material. Can you do that?
What does it take to be the best copywriter, the best graphic designer, the best content marketer, the best blogger?
Deliberate Practice can be repeated. And repeated. And repeated. If you’re a writer, write. A lot. If you’re a graphic designer, work on great design. A lot. Make a decision about the realm you want to master, and then focus your time there.
Wednesday morning’s panel discussion on search, social, and content was flush with information that was easy to digest and provided helpful tips for...
Search, Social, and Content Takeaways
• Always know what, why, how, and who of creating a search, social, and content strategy. • Research is essential in creating an educated marketing plan. • Build the foundation for success. • Take a customer centric approach • Practice proactive optimization