Content Strategy ...
Follow
Find
21.4K views | +7 today
Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

Google Longtail SEO Keyword Infographic: How Google Killed Long Tail Keywords

Google Longtail SEO Keyword Infographic: How Google Killed Long Tail Keywords | Content Strategy |Brand Development |Organic SEO | Scoop.it

Aaron Wall: initially when Panda hit...it seemed to hit larger sites with higher page counts. There are some exceptions to that, where some larger sites with either brand or some great user experience metrics slid through (and then as Google got more confident with the Panda algorithm they eventually applied it to some smaller sites as well).

 

What it boils down to, is Google is looking out for Google.

Pic used- http://www.seobook.com/google-longtail-keywords-infographic

more...
No comment yet.
Scooped by Level343
Scoop.it!

Branded Search: A Digital Marketer's Greatest Ally | Search News Central

Branded Search: A Digital Marketer's Greatest Ally | Search News Central | Content Strategy |Brand Development |Organic SEO | Scoop.it

"

There's a lot of value to be had from branded searches, and you'd be wise to include a growth strategy for branded search in your overall online marketing plan. Read on to learn more...

 

Excellent post by Barry Adams! "There's a lot of value to be had from branded searches, and you'd be wise to include a growth strategy for branded search in your overall online marketing plan.

more...
No comment yet.
Scooped by Level343
Scoop.it!

5 Key Questions on Social Media, Content & SEO

5 Key Questions on Social Media, Content & SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so...

 

I love the power of the Hash Tag. I'm an active user with #HonoringWomenWed: You can see at https://tweetreach.com/

TweetReach for #HonoringWomenWed

Reached 97,528 people via 50 tweets

more...
No comment yet.
Scooped by Level343
Scoop.it!

A Beginner’s Guide To Setting Goals In Google Analytics

A Beginner’s Guide To Setting Goals In Google Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
When I first started using Google Analytics, my “goal” was to not run away screaming. The intense amount of information, seemingly disconnected, made understanding what I needed so overwhelming.

 

Seeing how users are interacting with your buying process is the key to fixing issues, making your guests more efficient in their choice, and finding room for improvement.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Two Examples of How One Line of Code Could Kill Your SEO [Case Studies]

Two Examples of How One Line of Code Could Kill Your SEO [Case Studies] | Content Strategy |Brand Development |Organic SEO | Scoop.it
With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a ...
more...
No comment yet.
Scooped by Level343
Scoop.it!

How To Prioritize Keywords For Optimization Based On Organic Competition

How To Prioritize Keywords For Optimization Based On Organic Competition | Content Strategy |Brand Development |Organic SEO | Scoop.it
Previously in Organic Keywords: The First Step In Search Engine Optimization, I covered how to use Google Analytics to choose the organic keyword phrases to focus on first in your optimization efforts: those keywords already contributing to the...
more...
No comment yet.
Scooped by Level343
Scoop.it!

Blogging On A Budget: 3 Tips for Bigger Impact

Blogging On A Budget: 3 Tips for Bigger Impact | Content Strategy |Brand Development |Organic SEO | Scoop.it
Blogging is one of the top sources of online content creation for many companies.

 

Tip #1 – Become a Blog Follower

Tip #2 – Work Smarter Not Harder

Tip #3 – Tap Into Available Resources

more...
No comment yet.
Scooped by Level343
Scoop.it!

Content Strategy vs. Content Skills

Content Strategy vs. Content Skills | Content Strategy |Brand Development |Organic SEO | Scoop.it
Strategies, in truth, only become successful when the right skills and true passions combine to further business objectives.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Are You Trusted by Google? | SEO by the Sea

Are You Trusted by Google? | SEO by the Sea | Content Strategy |Brand Development |Organic SEO | Scoop.it
A look at Google's Crowdsensus and Agent Rank algorithms, and possible reputation scores associated with them.

 

Another great post by Bill Slawski - Always love the conclusions....One of the things that I’ve been watching in Google Search results is how often I might see an author profile next to a search result from Blogspot, since Google supposedly integrated authorship markup for content at Blogger. I don’t recall seeing any yet, and I’ve been wondering why?

 

PS credit for pic is http://www.masternewmedia.org/images/in_google_we_trust_e_id88605_size350o.jpg

more...
No comment yet.
Scooped by Level343
Scoop.it!

SEO vs. SMO: Why Google is focusing on social media optimization

SEO vs. SMO: Why Google is focusing on social media optimization | Content Strategy |Brand Development |Organic SEO | Scoop.it

Getting traffic in a post-SEO world

 

While I'm not saying SEO is dead (just like print isn't dead), it is my belief that social media will be the transformative agent of this decade, just as search was for the last decade. Social is inherently a mobile medium, and as smartphone and tablet sales grow, so does the amount of time spent with social media.

 

This means that socializing your content and engaging with your community are paramount now. History shows that the early adopters of SEO benefited greatly while the laggards suffered, and the same will hold true for SMO.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Robots.txt (Robots File) Explained - Video Tutorial - Creare's Web Design Blog

Robots.txt (Robots File) Explained - Video Tutorial - Creare's Web Design Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this week's web design video blog, Nick and I explain the purpose of a robots.txt file and also share the common Robot Exclusion Standards.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Simple yet Big Significance of a Call to Action

Simple yet Big Significance of a Call to Action | Content Strategy |Brand Development |Organic SEO | Scoop.it
In every website that you come across, you could see different calls to action. This is important in order to move the users mind from a passive sate to an active state.

 

Most calls to action uses colors that drive the eyes of the readers towards it. Readers only spend a few seconds to look at a website. So, to make sure that they will really do what you want them to do, create attractive calls to action to easily get their attention.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Who's Your Brand's Editor-in-Chief? - Harvard Business Review

Who's Your Brand's Editor-in-Chief? - Harvard Business Review | Content Strategy |Brand Development |Organic SEO | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

 

Here are four publishing approaches retailers are trying:

The Mass Publisher

The Problem Solver

The Social Engager

The Personal Concierge

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Psychology of Content

The Psychology of Content | Content Strategy |Brand Development |Organic SEO | Scoop.it

Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.

more...
No comment yet.
Scooped by Level343
Scoop.it!

5 Conversion Tools for SEO and Beyond | Practical eCommerce

5 Conversion Tools for SEO and Beyond | Practical eCommerce | Content Strategy |Brand Development |Organic SEO | Scoop.it

Good thing this post closes with "The most important thing to remember, though, is that it's less about the tool you use and more about how you use it."

 

At level343 we've always said before tools can help you in SEO you need an understanding, of SEO critical thinking.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Search Engine Marketing vs. Social Media Marketing: The Showdown

Search Engine Marketing vs. Social Media Marketing: The Showdown | Content Strategy |Brand Development |Organic SEO | Scoop.it
When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social.

 

Kristi Hines does another excellent job at comparing the two with interesting results.

 

When it comes to search engine marketing vs. social media marketing, which one do you put the majority of your energy towards? What ways do you think one is better than the other, and what ways do you see one helping the other?

more...
No comment yet.
Scooped by Level343
Scoop.it!

Google Plus Brand Pages in the SERPs - All About Content – SEO Blog

Google Plus Brand Pages in the SERPs - All About Content – SEO Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it

There’s been a lot of speculation about what will differentiate Google’s new social platform from Facebook, and why a brand would bother maintaining a separate preference. I think this is just the beginning of an aggressive push by Google to provide value to brands (or give a competitive disadvantage to brands that aren’t using Google+).

more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Write Weapons-Grade Copy

How to Write Weapons-Grade Copy | Content Strategy |Brand Development |Organic SEO | Scoop.it
You might not think that DARPA (the U.S. Defense Advanced Research Projects Agency) would be very concerned about writing copy. But in fact, DARPA is investing in one particular kind of wordsmithing: stories.

 

The art of story telling... Stories have a deep emotional impact and can actually change our thinking.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Organic Keywords: The First Step In Search Engine Optimization

Organic Keywords: The First Step In Search Engine Optimization | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this and some following articles, I’ll outline the steps we’ve developed over the years to optimize pages to improve organic search results – not just rankings, but click-throughs and conversions, too.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Greenlight > Google Product Ads – Changing the Face of the SERPs

Greenlight > Google Product Ads – Changing the Face of the SERPs | Content Strategy |Brand Development |Organic SEO | Scoop.it

These are questions that will be answered in the coming months as these ad formats mature. For the moment, advertisers in the retail space should endeavour to get in on the game as quickly as possible to capitalise on the peak trading season in the run up to Christmas.

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Evolution of Search | Google video

Following up on our video on how we make improvements to search, we wanted to share with you a short history of the evolution of search, highlighting some of...
more...
No comment yet.
Scooped by Level343
Scoop.it!

Keyword Placement in SEO Copywriting - What's In a Title?

Keyword Placement in SEO Copywriting - What's In a Title? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Ever wondered how to write better titles for SEO? This guest post by Marjorie Steele explains how it works.

 

One of my favorite little SEO Minnow - A comprehensive intelligent post. Marjorie discusses Keyword density – quality over quantity, Titles, headlines...

more...
No comment yet.
Scooped by Level343
Scoop.it!

Yoast Plugin | Yoast Review | WordPress SEO Plugins | Search Engine People |

Yoast Plugin | Yoast Review | WordPress SEO Plugins | Search Engine People | | Content Strategy |Brand Development |Organic SEO | Scoop.it
In order to give these features a realistic test I took a blog post that I had posted on my ...

 

A toast to Yoast. A plugin that really makes sense of hands-on SEO. It has a lttile bit of a learning curve and I need to learn a bit more before feeling real comfortable using this robust plugin but once I do I believe it will be beneficial.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Strategy and Brand Development |

Strategy and Brand Development | | Content Strategy |Brand Development |Organic SEO | Scoop.it

When developing a business’ brand strategy you need to answer couple questions first.

 

1. How well is your current strategy working?
2. What are the strengths, weaknesses, external opportunities and threats of your business?

3. Are the prices and costs competitive?

4. How strong is the company’s competitive position compared to established rivals?

5. What strategic issues does the established business face?

more...
No comment yet.
Scooped by Level343
Scoop.it!

10 Ways to Intensify Organic Traffic | Kaiserthesage

10 Ways to Intensify Organic Traffic | Kaiserthesage | Content Strategy |Brand Development |Organic SEO | Scoop.it
Traffic is the life and blood of web-based businesses, and I think I have mentioned and used this passage many times in the past.

 

There are many methods that can amplify a site’s ability to attract and drive traffic, which can be segmented into two major areas of online marketing – paid and organic.

more...
No comment yet.