Content Strategy |Brand Development |Organic SEO
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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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5 Creative Broken Link Building Strategies

5 Creative Broken Link Building Strategies | Content Strategy |Brand Development |Organic SEO | Scoop.it

Broken link building is starting to get a bad rep. People think it’s a narrow, straightforward strategy, when in reality it’s not. You can get more creative with this strategy than any other link building technique out there.

 


Via Chris @ RWS
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Infographics: Why They Fail For Link Building

Infographics: Why They Fail For Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it
We’ve all seen them: too much of them. They filter through our Twitter stream, pop up in our News Feed, and infiltrate our search results.

 

Oo this is a different song & dance. I've always read they're (infographics) are great for link building. As a matter of fact we're still getting links from Google Dance Infographic. Interesting, indeed. 


Via Chris @ RWS, wayneb77
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Google's Query Based Analysis and Reranking of Search Results

Google's Query Based Analysis and Reranking of Search Results | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google's query-based analysis of search topics and search results can play a role in how some pages are increased or decreased in search rankings, and a series of new patent applications provide more depth in how this analysis may work.

 

Yeah finally Bill Slawski is using pictures in his posts!! ;) lolol Great post I might add.

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Level343's comment, January 24, 2012 3:50 PM
Welcome Wayne... enjoy your week!
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Is Your Link Strategy Selfish?

Is Your Link Strategy Selfish? | Content Strategy |Brand Development |Organic SEO | Scoop.it
The pursuit of links is far too often a highly selfish process. It’s all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from.
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Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics

Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Have you ever logged into your analytics account and noticed how your traffic and pageviews are up?

 

If you aren’t tracking people you won’t be able to figure out how to maximize your revenue. You can’t engage with them if you aren’t able to tie the actions they take or don’t take with their actual names and email addresses.

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Strategizing Your Content Like Napoleon

Strategizing Your Content Like Napoleon | Content Strategy |Brand Development |Organic SEO | Scoop.it
At this point you should have a general idea of who your audience is, what you are trying to get them to do, and what you already have in place to try and accomplish these goals.

 

The real art of the content strategy process comes with figuring out what kind of content you need to publish in terms of substance and format, and when and where to publish.

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The Best Link Building Blogs, Experts and their Tutorials from 2011

The Best Link Building Blogs, Experts and their Tutorials from 2011 | Content Strategy |Brand Development |Organic SEO | Scoop.it

Tad has hit this post out of the ball park.

He shares tons of information with links to

 

Link Building Tutorials

Analysis of Link Building

Link Building Experts on Twitter

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How to Analyze Your Link Profile with cognitiveSEO Tools

How to Analyze Your Link Profile with cognitiveSEO Tools | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search & Social Media Survival Guide...

 

The cognitiveSEO tools suite is still in private beta and thus free of charge. 

 

This is just a quick introduction of one single module. The post was meant to show how to analyze your link profile. Many more modules are coming up.

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Level343's comment, January 23, 2012 5:51 PM
Mille Grazie Wayne you are always so kind and generous with your time.
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Identifying “Low-Hanging Fruit” Keywords: The First Step

Identifying “Low-Hanging Fruit” Keywords: The First Step | Content Strategy |Brand Development |Organic SEO | Scoop.it

The process to locate and target a very specific type of keyword:


* Effectively converts traffic into sales/clicks/form entries/listens/watches/signups/whatever
* Gets searched often enough to warrant your time
* For which your website ranks highly (first 3 pages or so) but not #1
* Has a relatively low level of competition

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Invaluable Lessons by 10 Bloggers

Invaluable Lessons by 10 Bloggers | Content Strategy |Brand Development |Organic SEO | Scoop.it

Here are 10 top bloggers, thanks to Ann we are included in the list! The information and pearls of wisdom are awesome, take the time and read this post!

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Content Marketing Must Have Checklist

Content Marketing Must Have Checklist | Content Strategy |Brand Development |Organic SEO | Scoop.it
60% of marketers plan to increase their content marketing budget in 2012 according to research by Content Marketing Institute and MarketingProfs.  Marketers’ biggest content challenge is producing content that engages prospects and customers during...

 

Great post by Heidi, she covers the basics and then adds some important information. For example Editorial calendar, do you know how important this is? Especially if you are going to have any business take you seriously.

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[Infographic] What are the Best Times to Blog?

[Infographic] What are the Best Times to Blog? | Content Strategy |Brand Development |Organic SEO | Scoop.it
One of the most popular webinars I've ever worked on, The Science of Timing was also one of my favorite.

 

Seems it goes across the day, from midnight to 11:pm sure there are some peeks, but I'm not sure I agree that this is the case with all blogs...

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Level343's comment, January 23, 2012 5:51 PM
You are welcome Wayne :) enjoy your week!
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7 Things You Can Do RIGHT NOW to Help Your Business Grow

7 Things You Can Do RIGHT NOW to Help Your Business Grow | Content Strategy |Brand Development |Organic SEO | Scoop.it
No rocket science required. Read. Apply. Cash in.

 

With that in mind, we’ve created a list of things you can do to improve your online business without needing to know heavy duty coding or in depth SEO.

 

These are simple, common sense steps; most site owners will see some positive improvement, just by following the tips below:

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How to Increase Pageviews and Reduce Bounce Rate in WordPress

How to Increase Pageviews and Reduce Bounce Rate in WordPress | Content Strategy |Brand Development |Organic SEO | Scoop.it
Tips and tricks to increase page views and reduce bounce rate in WordPress to maximize ad revenue.

 

Can't get enough tutorials on WP, nice stuff here. 


Via Melissa Fach - SEO-Aware
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Three new ways to visualise your SEO performance

Three new ways to visualise your SEO performance | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO practitioners don’t typically share their operational methods.

 

Not sure how I missed this... excellent read.

 

SEOs spend a huge amount of time painstakingly ensuring they are up to date with the latest algorithmic changes, as well as the mania of the actual task of optimisation itself, but little attention is given to what comes after, i.e. presenting the results in interesting, innovative and ultimately strikingly useful ways.

 

SEOs need to remember that their job isn’t done until someone can very quickly see the results and therefore appreciate all the hard work!

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Bringing Value to Data Mining and Advanced Analytics

Bringing Value to Data Mining and Advanced Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
What you need to know to bring value to your data mining and advanced analytics processes...

 

“In business, as in baseball, the question isn’t whether or not you’ll jump into analytics. The question is when. Do you want to ride the analytics horse to profitability … or follow it with a shovel?" – Rob Neyer, author and senior writer, ESPN.com

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6 Branding Approaches They Forgot to Teach You in Business School

6 Branding Approaches They Forgot to Teach You in Business School | Content Strategy |Brand Development |Organic SEO | Scoop.it
Do you have all the basics of branding in place, but you are still struggling to create even a dent in your competitor’s market share? Most companies don’t get branding… and for the ones that do, it’s often not enough.

 

How true, I've always loved Appl because of the why & how it made me feel. Neil touches on some very important psychological behavior to look for.

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Survey results: How businesses are adopting and dealing with data

Survey results: How businesses are adopting and dealing with data | Content Strategy |Brand Development |Organic SEO | Scoop.it
Feedback from a recent Strata Online Conference suggests there's a large demand for clear information on what big data is and how it will change business.

 

I've heard this more than once... "Once they have a system, talent shortages and a variety of other, more specific concerns emerge."

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Does Google Index Your robots.txt?

Does Google Index Your robots.txt? | Content Strategy |Brand Development |Organic SEO | Scoop.it

As an SEO, you must have tried this search operator in Google: [site:example.com]. This simply returns the pages from example.com that have been crawled and included in the Google index.

 

The Google bot does not crawl any pages that are ‘disallowed’ by the robots.txt file. Everything makes sense till now but what if your robots.txt file started to appear in Google search results?

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7 Tips for Landing Page Greatness

7 Tips for Landing Page Greatness | Content Strategy |Brand Development |Organic SEO | Scoop.it
Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step.

 

My favorite advice is...

# 7. Test, Test, Test

There are many elements of a landing page that can be tested such as the use of a demo, multiple pages linked by tabs, number and length of bullet points, approaches to copy (salesy, helpful, long, short, etc.), dynamic content, etc. The key to ongoing improvement is establishing a culture of testing and tweaking.

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Measuring SEO Success

Measuring SEO Success | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO and SEO Performance- In order to succeed in the online business world, an entrepreneur recognizes that his website should be well-maintained SEO-wise and should perform impeccably.

 

You need to remember that SEO doesn’t stop when you have employed the strategies. Usually, some online entrepreneurs immediately change and shift to another strategy when they don’t notice better results from their previously employed SEO tactic.

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Where to Find Links That Build Trust and Improve Search Engine Ranking

Where to Find Links That Build Trust and Improve Search Engine Ranking | Content Strategy |Brand Development |Organic SEO | Scoop.it
Some of the best SEO link building is "do it yourself". Good links build trust and reputation, not just PageRank.

 

Here are a few great ideas, I haven't seen discussed before...

Industry and Trade Publications and Organizations

User Groups and Forums

Speaking at Social Media Events

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26 Tips for Writing Great Blog Posts

26 Tips for Writing Great Blog Posts | Content Strategy |Brand Development |Organic SEO | Scoop.it
Do you blog? Feel like you're trying to reinvent the wheel time and again?

 

Some of the take aways on ANY blogs should be the following...

1. Eye-catching title
2. In-text links to landing pages
3. Sidebar/banner calls to action
4. Social sharing buttons
5. Call to action at the bottom
6. Relevancy—making sure the post is relevant from top to bottom

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The Stone Age of Blogging is Over – What’s Next?

The Stone Age of Blogging is Over – What’s Next? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search & Social Media Survival Guide...

 

So true "Remember that some things haven’t changed. What I have learned over the years is that bloggers care for other bloggers. Not all of them some will actually attack you just to position themselves in a better light but overall blogging connects."

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12 SEO Content Commandments for 2012 (Part II)

12 SEO Content Commandments for 2012 (Part II) | Content Strategy |Brand Development |Organic SEO | Scoop.it
How do you build brand recognition, market a niche product, and engage a highly targeted audience–all without ever coming across as spammy?

 

This is a cute way of placing importance to this series of SEO Content Commandments. Yes, they're good.

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