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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Want to Avoid Getting Banned on Social Media? Learn the Rules

Want to Avoid Getting Banned on Social Media? Learn the Rules | Content Strategy |Brand Development |Organic SEO | Scoop.it
When you examine social networks' TOS, you'll see that many have different opinions as to acceptable versus prohibited behavior.

 

 

But are you secured from being banned? No. Here’s why.

 

1. TOS can be changed (with or without notice). For instance, Google+ has started adding more rules and even more pages to its official TOS, while in the process of banning.

 

2. TOS can be interpreted various ways. Facebook’s vague rule against content that “contains nudity or graphic or gratuitous violence” has several times been speculated upon, for instance, when Facebook removed material that featured two men kissing and images of breastfeeding mothers. (In neither case were the accounts banned. Only the content was removed.)

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Advertising And User Experience: Hand In Hand? | Testing & Usability

Advertising And User Experience: Hand In Hand? | Testing & Usability | Content Strategy |Brand Development |Organic SEO | Scoop.it
The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them.
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10 Amazing Blogging Insights Your Analytics Can Tell You

10 Amazing Blogging Insights Your Analytics Can Tell You | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn specific ways you can improve your business blogging efforts by using indicators from your marketing analytics.
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Rich Snippets & Learning To Love Not Being #1

Rich Snippets & Learning To Love Not Being #1 | Content Strategy |Brand Development |Organic SEO | Scoop.it
#1 rankings have a hallowed place in the minds of most SEOs. Many of us use #1 rankings as bragging rights (I’m guilty) or as one of the key metrics for campaign success (guilty again).
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Level343's comment, January 19, 2012 11:50 AM
Thank you Wayne :)
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Are You Making These 7 Panda-Punishing Content Mistakes?

Are You Making These 7 Panda-Punishing Content Mistakes? | Content Strategy |Brand Development |Organic SEO | Scoop.it
The Google Panda update has definitely changed the SEO landscape. In a great short video Rand explains how it changed ...

 

Takeaway: To take of this problem, you simply have to eliminate the duplicate content. Fresh, unique original content across your site is the only thing that Google wants to see.

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Level343's comment, January 19, 2012 11:51 AM
Thanks to you ABroaderView :)
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5 Stages of Coping with Loss of Search Query Data

5 Stages of Coping with Loss of Search Query Data | Content Strategy |Brand Development |Organic SEO | Scoop.it
Living with loss can be hard. After Google sufficiently handcuffed the Internet marketing world by choosing to default to SSL search for signed-in users,...

 

Having a large historical data set of traffic could really pay off here. Starting with this foundation, these notable items could be additional comparison points.

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The Enterprise SEO Guide To Response Codes

The Enterprise SEO Guide To Response Codes | Content Strategy |Brand Development |Organic SEO | Scoop.it
Response codes impact every page, image and file on your website. A visiting search engine bot figures out what to do based on those codes.
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Boost Blog Traffic With Curated Resources & Lists

Boost Blog Traffic With Curated Resources & Lists | Content Strategy |Brand Development |Organic SEO | Scoop.it
Being included on a popular list of credible resources like our own BIGLIST of top Marketing Blogs or one of the many other collections of useful resources...
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The new Search Plus Your World feature will cause Google a lot of pain

The new Search Plus Your World feature will cause Google a lot of pain | Content Strategy |Brand Development |Organic SEO | Scoop.it

In time this may lead to links to useful information on Google+, ensuring our lock-in to Google products. That is not good for competition.

This stinks.

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Building Links & Driving Traffic with How To Posts

Building Links & Driving Traffic with How To Posts | Content Strategy |Brand Development |Organic SEO | Scoop.it
How to posts are a time tested method for building links and driving traffic in this article we will look at tips to maximize the technique & avoid mistakes...

 

From the earliest days of the internet, people have turned to search engines to find information and to solve problems. When you create “how to” posts, you fill this “information vacuum.”

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211 Link Building Articles, Posts, Interviews and Columns from Eric Ward

211 Link Building Articles, Posts, Interviews and Columns from Eric Ward | Content Strategy |Brand Development |Organic SEO | Scoop.it

For 17+ years I have written link building articles, columns, and blog posts for many publications. SearchEngineLand, ClickZ, SearchEngineWatch, Ad Age, Web Marketing Today, MarketingProfs, and many others. I've found as many as I could for anyone who cares to check them out. Of all of these, LinkMoses Linking Commandments remains the single most read article I've ever written.


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50 Things to Write About When You Have Writer’s Block

50 Things to Write About When You Have Writer’s Block | Content Strategy |Brand Development |Organic SEO | Scoop.it
I'm a simple gal with a simple dream: transforming the drab into the fab with an arsenal of paintbrushes, primer and power tools. I completely reject the notion that second hand is second class.

 

A great post by Kate...Writer’s block is a real issue that bloggers encounter at some point. It can be mild or it can be crippling.

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Pre vs. Post Content Marketing – Referral Analytics Revealed [Data]

Pre vs. Post Content Marketing – Referral Analytics Revealed [Data] | Content Strategy |Brand Development |Organic SEO | Scoop.it

As demonstrated in Conversions with Branded versus Non-branded Search, we recently did a thorough 26 month examination of our website analytics.

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Top 12 Gmail Web Apps for Link Building Outreach

Top 12 Gmail Web Apps for Link Building Outreach | Content Strategy |Brand Development |Organic SEO | Scoop.it

This is a list of the top Gmail web apps for outreach link building. Large-scale outreach has never been easier!

 

Gmail is one of the best email clients out there (if not thee best) for outreach. The reason? Gmail Web Apps. With one click installs, you can instantly add new, awesome features to Gmail to help you become more productive, time-efficient, and personal while doing link building outreach. That’s why I put together this awesome list of Gmail web apps to save you time finding the best ones.


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Making sense of Google (not provided) data

Making sense of Google (not provided) data | Content Strategy |Brand Development |Organic SEO | Scoop.it
Since Google encrypted search and the (not provided) changes hit, we're not really dealt with what it means. Today we're going to look at some analytics data that might just help.
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Linking Out Instead of Link Building to Rank in Google

Linking Out Instead of Link Building to Rank in Google | Content Strategy |Brand Development |Organic SEO | Scoop.it
Recently I noticed that the SEOptimise blog ranks at #1 for the query in Google.co.uk Then it dawned on me why we rank at #1: the single most important...
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Level343's comment, January 19, 2012 11:51 AM
You're welcome Chris :)
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Newest International SEO Challenge: Hreflang & Canonical Tags

Newest International SEO Challenge: Hreflang & Canonical Tags | Content Strategy |Brand Development |Organic SEO | Scoop.it
2011 was a fantastic year in international search marketing. We saw expansive campaigns, better structures, and even new industries pour into the global ...

 

“With the canonical, you have to specify the settings on a per URL basis which involves considerably more effort and cost than just using Webmaster Central,” explains multilingual search expert and blogger Andy Atkins-Krüger of Webcertain. “However, the rel=alternate hreflang has an advantage that it can be deployed alongside ccTLDs or local domains which prevents people thinking they have to use a dot com to target when in fact ccTLDs achieve better results.”

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9 Ways You Can Build a Blog that Matters

9 Ways You Can Build a Blog that Matters | Content Strategy |Brand Development |Organic SEO | Scoop.it
Subscribe for articles to your inboxIn addition to updates, you'll get my ebook that shares with you the most important lesson I learned to begin crea...

 

Personally, I’d rather have 100 true fans than a 1000 quiet ones. Maybe you want a blog that matters to:

1. Build a business
2. Launch a writing career
3. Be an authority in your niche
4. Make friends around the world
5. Start a movement

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Search plus: five changes you need to make to your SEO campaigns

Search plus: five changes you need to make to your SEO campaigns | Content Strategy |Brand Development |Organic SEO | Scoop.it
Well, it's a few days since Google announced  Search Plus Your World and I’ve had a chance to start to think a little about how this dramatic shift in the personalisation of results might change the day-to-day tactics of the search campaigns I work...
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Level343's comment, January 19, 2012 11:50 AM
AbroaderView thanks for taking the time to say thanks :)
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5 Ways to Get Your Customers to Create Content For You

5 Ways to Get Your Customers to Create Content For You | Content Strategy |Brand Development |Organic SEO | Scoop.it
You’ve heard enough about the need to produce content that I’m guessing you’re probably blogging away and curating, aggregating and filtering all manner of content.
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Level343's comment, January 19, 2012 4:08 PM
Abroaderview... you are most welcome
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A New Linking Strategy: Out is the New In

A New Linking Strategy: Out is the New In | Content Strategy |Brand Development |Organic SEO | Scoop.it
I've been thinking a lot about my linking strategy lately. Trying to get incoming backlinks, making sure I have good ...
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Level343's comment, January 19, 2012 11:50 AM
Grazie a lei Guglielmo :)
Don Williams's curator insight, June 12, 2015 1:52 PM

“Linking out is a strategy you have to embrace holistically.” - Tad Chef of SEOptomise

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Why Great Content Doesn’t Guarantee You Links

Why Great Content Doesn’t Guarantee You Links | Content Strategy |Brand Development |Organic SEO | Scoop.it
As a modern, 'White Hat SEO' the whole world tells you that content is king. Creating something that is engaging, ...

 

Just like a rental property or some stocks and shares, your content has the potential to generate cold hard currency.

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Level343's comment, January 19, 2012 11:48 AM
Thanks Wayne :)
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The End of Link Building as We've Known and Loved it

The End of Link Building as We've Known and Loved it | Content Strategy |Brand Development |Organic SEO | Scoop.it
The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind. Google...

 

Google made the link building algorithm popular in the late 1990s and early 2000s. 

 

Who's laughing now? We haven't used "that method"ever. Organic SEO was our credo back then as well as today. Link building, has to be natural and it tales time. Period.

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Please Exit The Link Building

Please Exit The Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it
I’ve never been as irritated with SEO buzzwords as I am now. Each blog post scanned and tweet looked at means another near-certainty I’ll...

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12 Questions That Should Guide Your Content Marketing Plan

12 Questions That Should Guide Your Content Marketing Plan | Content Strategy |Brand Development |Organic SEO | Scoop.it
When developing your content marketing plan, use these twelve questions as a blueprint to guide your planning.

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