Content Strategy ...
Follow
Find
21.5K views | +8 today
Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

Google+ Stream Filtering Upgrade In Works

Google+ Stream Filtering Upgrade In Works | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google plans to add filtering mechanisms to Google+, allowing users to receive more relevant social content as the company seeks to challenge rival Faceb...

 

 

I love the one comment in this post...Excellent.

 

I have a friend who loves yarn. It is just not my thing. I might glance at her stream and that's fine, but if I wanted to explore something about yarn I would not start with her, I'd go exploring on the web on my own and I wouldn't want what I find filtered by my relationship to her.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Has Google Declared War on Small Businesses and Publishers?

Has Google Declared War on Small Businesses and Publishers? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Aaron Wall, an accomplished SEO and the founder of SEOBook, posted an informative and somewhat controversial blog post yesterday regarding ...

 

People, repeat after me "Google is in business for Google." Carry on.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How Google Has Devalued Organic Links [Infographic]

How Google Has Devalued Organic Links [Infographic] | Content Strategy |Brand Development |Organic SEO | Scoop.it

Over the years Google has moved to "fight spam" at the same time Google's business development team has pushed to "make spam." The combination of those 2 (& pulling in additional non-link relevancy signals) has lowered the value of organic links.

more...
No comment yet.
Scooped by Level343
Scoop.it!

10 Most Important SEO Patents: Part 1 - The Original PageRank Patent Application

10 Most Important SEO Patents: Part 1 - The Original PageRank Patent Application | Content Strategy |Brand Development |Organic SEO | Scoop.it
The beginning of a series on the most important SEO patent filings, with a focus on the very first PageRank patent application...
more...
No comment yet.
Scooped by Level343
Scoop.it!

If You’re Going To Write About SEO, Get It Right

If You’re Going To Write About SEO, Get It Right | Content Strategy |Brand Development |Organic SEO | Scoop.it

I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Viral Content Strategies: Overview of 11 Basic Types

Viral Content Strategies: Overview of 11 Basic Types | Content Strategy |Brand Development |Organic SEO | Scoop.it
To get a better understanding of how to create viral content, it's helpful to understand a few terms. Here's a basic glossary of viral content types you should consider for online marketing and SEO efforts.
more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Really Build Backlinks and Dominate Google

How to Really Build Backlinks and Dominate Google | Content Strategy |Brand Development |Organic SEO | Scoop.it
Without a doubt, the most frequent post request I've had on this site is a post about link building.

 

Not sure if you know ViperChill's Glen Allsopp but he's one wicked smart guy!

more...
No comment yet.
Scooped by Level343
Scoop.it!

10 Free SEO Tools and What They Can Do For You ~ Geeky Stuffs

10 Free SEO Tools and What They Can Do For You ~ Geeky Stuffs | Content Strategy |Brand Development |Organic SEO | Scoop.it

The following are 10 free SEO tools you can use to improve your SEO efforts and brief descriptions of exactly what each tool can do for you:

more...
No comment yet.
Scooped by Level343
Scoop.it!

Eric Ward Answers 10 Questions on BizDev Link Building

Eric Ward Answers 10 Questions on BizDev Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it
Eric Ward is the godfather of link building (just ask Jeff Bezos, who hired Eric to help launch Amazon). I've been learning from him since I started in t...
more...
No comment yet.
Scooped by Level343
Scoop.it!

Understanding Visitor Behavior – Do They Like Your Content?

Understanding Visitor Behavior – Do They Like Your Content? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Last month we talked about using analytics data to conquer the task of writing dynamic content and beat writer’s block.

 

 

Asking the Right Questions

 

We set the date range to the single day. This clears out all the information gathered about any other day since tracking begin. Our job now is to answer these questions:

 

Where did the visitors come from? – This points to which referrers may bring better amounts of traffic to your site.

 

What did they look at? – Which pages brought this amount of attention, and is it something you can replicate?

 

How long did they stay? – If they only stayed a few seconds, they probably didn’t find what they were looking for.

 

Did they visit any other pages on the site? – This indicates one of two things. One, they found what they wanted and decided to surf the site. Two, they didn’t find what they needed on that page, but thought they might be able to find it elsewhere on your site.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Avoid 13 Big Mistakes With Content Marketing

How to Avoid 13 Big Mistakes With Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Have you thought about content marketing to launch your business? Do you want to avoid the biggest mistakes while building your business online? Look no further.
more...
No comment yet.
Scooped by Level343
Scoop.it!

#WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords

#WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords | Content Strategy |Brand Development |Organic SEO | Scoop.it
Solving the new SEO success analytics & measurement riddle, from traditional to radical methods...

 

Google is in business for Google.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article

Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content - Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the ...

 

 

Tactics
The most popular tactics are article-posting

(79% of respondents), social media (excluding blogs) (74%), blogs (65%), e-newsletters (63%), case studies (58%), and in-person events (56%).

more...
No comment yet.
Scooped by Level343
Scoop.it!

Social Media Statistics of the Day | Internet Marketing Blog

Social Media Statistics of the Day | Internet Marketing Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
Saw an article on Social Media stats the other day on AdAge by Sarah Evans (awesome list of stats she compiled) and of course, me being who I am, I wanted to...

 

Awesome job Matt Siltala... great eye candy. Worth bookmarking for sure!

more...
No comment yet.
Scooped by Level343
Scoop.it!

Auditing Yourself! Performing a Content Audit

Auditing Yourself! Performing a Content Audit | Content Strategy |Brand Development |Organic SEO | Scoop.it
Define Ownership Content ownership becomes an issue in larger corporations. Questions have to be answers and roles have to be assigned.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Why User Experience Design Needs Search Engine Marketing

Why User Experience Design Needs Search Engine Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken record. SEO needs UX. What about the other way around?
more...
No comment yet.
Scooped by Level343
Scoop.it!

The Problem with Data Driven Decisions | The Intercom Blog

The Problem with Data Driven Decisions | The Intercom Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it

The highest rewards come from the biggest risks. Sometimes you need to be willing to say “We believe in this, Fuck what the data says”. That’s when things gets exciting.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Create Viral Content for the Web

How to Create Viral Content for the Web | Content Strategy |Brand Development |Organic SEO | Scoop.it
Viral content is the idea of creating online content that has the ability to spread throughout the web, via social media channels and websites, to further raise awareness to a brand.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Why you should love the long tail | SEO Copywriting

Why you should love the long tail | SEO Copywriting | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google just announced another algorithm tweak, and this time, it's targeting long-tail documents. Learn how to develop SEO content to help you drive more traffic.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Outreach Tips and Tricks to Increase Efficiency & Effectiveness

Outreach Tips and Tricks to Increase Efficiency & Effectiveness | Content Strategy |Brand Development |Organic SEO | Scoop.it
Hello All, I am 3 months in at SEER and have been doing a lot of outreach for guest posts and offering other great content from our clients to bloggers.
more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Estimate How Many Links You Need

How to Estimate How Many Links You Need | Content Strategy |Brand Development |Organic SEO | Scoop.it
Doing some work for a client with a fairly new site recently, I noticed their home page has a toolbar PageRank of 7, and they achieved that almost entirely by having a site-wide link on a PageRank 9 website.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Seven tips for better social marketing engagement: SMX insight

Seven tips for better social marketing engagement: SMX insight | Content Strategy |Brand Development |Organic SEO | Scoop.it
At SMX Social Media Marketing, Red Roof Inn shared its tips for Facebook marketing success.

 

1. TALK IS CHEAP. (SPEND TIME DEVELOPING CONTENT.) Bam... welcome to your reality check!

more...
No comment yet.
Scooped by Level343
Scoop.it!

Writing For Your Website Visitors

Writing For Your Website Visitors | Content Strategy |Brand Development |Organic SEO | Scoop.it
This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back la...

 

more...
No comment yet.
Scooped by Level343
Scoop.it!

5 Tips for Email Marketing Success

5 Tips for Email Marketing Success | Content Strategy |Brand Development |Organic SEO | Scoop.it
Ever wondered how to make your email marketing messages a big success? Look no further. In this article you’ll discover 5 important tips to build your list, generate high quality leads and grow your revenue with compelling content.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Top 9 SEO Reasons Against Building Microsites

Top 9 SEO Reasons Against Building Microsites | Content Strategy |Brand Development |Organic SEO | Scoop.it

If you really need to create a unique experience for a specific product or product set, then create a new section located in a sub folder on your TLD. This will give you all the benefit of a new experience for your users, while allowing all the metrics that you gain from links, social, and users to be applied to your primary domain, making it more powerful.

more...
No comment yet.