Content Strategy |Brand Development |Organic SEO
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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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SEO Consulting for 2012

SEO Consulting for 2012 | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s 2012, and SEO has never been more difficult. Convincing business owners to utilize us is an uphill battle. SEO ...

 

SEO is not easy however, if done correctly, SEO can reap huge benefits for online conversions. We know this, but we have to communicate this to business owners and marketing managers in a more effective way. Perhaps we begin with communicating the SEO landscape more efficiently.

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Two Google+ SEO Guides You Should Read

Two Google+ SEO Guides You Should Read | Content Strategy |Brand Development |Organic SEO | Scoop.it
The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular...
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The Dark Side of Email Marketing

The Dark Side of Email Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
We have to face the facts: everyone gets their email stream blocked at some point in their digital communications career.

 

My point here is that doing all the right things doesn't mean that life will always be smooth in the email world. There will be bumps in the road from time to time and some marketers need to realize this and be prepared to address potentially negative-impacting events to their campaigns, especially if they didn't mean to cause harm with malicious intent.

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Does your site suffer from "content mullet" syndrome?

Does your site suffer from "content mullet" syndrome? | Content Strategy |Brand Development |Organic SEO | Scoop.it
in this week’s Web-writing video, Heather takes the notorious mullet into another dimension altogether, asking: does your site suffer from “content mullet” syndrome?

 

Another great post by Laura over at SEO copywriting.

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Basic SEO Troubleshooting With XML Sitemaps

Basic SEO Troubleshooting With XML Sitemaps | Content Strategy |Brand Development |Organic SEO | Scoop.it
A quick overview of sitemap guidelines and limitations on Google and Bing and some sitemap optimization tips. Also learn a technique that will help you identify crawling and indexation issues using multiple sitemaps in Google Webmaster Tools.

 

The sitemap protocol has been a standard adopted by search engines in 2006. Since then Bing and Google have developed useful Webmaster Tool dashboards to help site owners identify and fix errors.

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Six Tips for Maximizing Email Marketing Campaigns

Six Tips for Maximizing Email Marketing Campaigns | Content Strategy |Brand Development |Organic SEO | Scoop.it
Consider this advice for testing different strategies to encourage customers to open and respond to email messages.

 

I bet a lot of you don't even do this...

1. Split test your opt-in forms.
Split testing can be a powerful tool in the online marketer's arsenal. You can test different variables on your website and in your marketing campaigns to determine which combinations will generate the most email subscriptions.

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SEO Strategies - Who should really be in charge?

SEO Strategies - Who should really be in charge? | Content Strategy |Brand Development |Organic SEO | Scoop.it
When you are hired to do SEO for a client, it's best if you’re the one fully in charge. Although it’s a natural assumption to make that since you are the one responsible for the results that you have complete control.
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11 Ways to Use Content to Build Online Authority

11 Ways to Use Content to Build Online Authority | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn how you can become a thought leader and build your online authority through content creation.

 

Some of the suggestions are a bit far fetched especially if you are a one man show. But great ideas nevertheless.

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How Content Marketing can get you more Traffic and Customers

How Content Marketing can get you more Traffic and Customers | Content Strategy |Brand Development |Organic SEO | Scoop.it

A short but sweet post on the in's & outs of Content marketing "Keep in mind, never confuse medium and message. Social media is just a vehicle to carry out your content; you still need to craft winning content, compelling copies and useful headlines. The value of the content and its ability to give people the action steps and the information they need to be effectual is significant to your achievement."

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What Do You Know? Examining the Big 4 Online Answer Sites

What Do You Know? Examining the Big 4 Online Answer Sites | Content Strategy |Brand Development |Organic SEO | Scoop.it
Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . He is author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing.

 

Okay I've started using Linkedin since the people on Quora like correcting my grammar lolol. ~meh as long as I'm clear It's all good.

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Problems With Google’s Search Plus Your World Go Beyond the Competition

Problems With Google’s Search Plus Your World Go Beyond the Competition | Content Strategy |Brand Development |Organic SEO | Scoop.it
Find out why Google’s Search Plus Your World has problems beyond the anticompetitive promotion of the Google Plus social network.

 

I've been screaming about this...good to see someone agrees with me "If I want to see what my friends recommend, I’ll check out their +1s, likes, or I’ll ask them on Twitter. Search engine users shouldn’t have to be bombarded with the same material they’ve already found elsewhere."

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One Way Link Building With Photos

One Way Link Building With Photos | Content Strategy |Brand Development |Organic SEO | Scoop.it
Blog post at Blogging Tips For Bloggers - Learn how to blog on every level : Share Your Images To Build Back Links Today's Quick Blogging Tip Thursday involves one way link building quickly and effectively by just be[..]...

 

Also, it should go without saying but I’m going to bring it up anyway. When I say original, I mean your photos and images that you own outright and own all rights to. Please don’t take other people’s works or content as your own.

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Introduction to: RDFa

Introduction to: RDFa | Content Strategy |Brand Development |Organic SEO | Scoop.it

The web is not just about HTML anymore. The web is now about data. Publishing structured data on the web is what the Semantic Web is all about. Adding semantic markup with RDFa will allow us to start doing things that were not possible before.

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The Future of Sharing on Facebook, Twitter and Google+ [INFOGRAPHIC]

The Future of Sharing on Facebook, Twitter and Google+ [INFOGRAPHIC] | Content Strategy |Brand Development |Organic SEO | Scoop.it
A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing.

 

First, sharing to selective lists — the Google+ Circles model — is on the rise. While only 40% of social media users have grouped their friends and followers into lists, the concept appeals to 62% of users.

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SEO: A Force for Good

SEO: A Force for Good | Content Strategy |Brand Development |Organic SEO | Scoop.it
Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should rank for. The more optimized and targeted a website becomes, the greater the chance a potential customers will find it.
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Beginner's Guide to Google Analytics: What to Track

Beginner's Guide to Google Analytics: What to Track | Content Strategy |Brand Development |Organic SEO | Scoop.it
Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the beginning in Google Analytics.

 

This is the first in a series of articles looking at effective implementation and use of Google Analytics. Many of the lessons here can be applied to other analytics packages, too. The next article in the series will look at how to implement collection of these data items.

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Big Data at Google

Big Data at Google | Content Strategy |Brand Development |Organic SEO | Scoop.it
A presentation from Google's Peter Norvig describes how having large amounts of data can be helpful in overcoming weak algorithms that might be used for purposes such as word sense disambiguation, word segmentation, and statistical machine...
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Quick Queries For Link Wins

Quick Queries For Link Wins | Content Strategy |Brand Development |Organic SEO | Scoop.it
Time is always crunched to find a few queries that provide quick wins for linking. Short & simple below, these worked tremendously well in the past week.
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11 Mistakes That Are Killing Your Blog’s Credibility

11 Mistakes That Are Killing Your Blog’s Credibility | Content Strategy |Brand Development |Organic SEO | Scoop.it

A visitor to your blog is making a decision about your worth within a few seconds. Find out whether you're making the mistakes that turn readers away... These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds.

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Weighing Up Google+ - What You and Your Clients Should Know

Weighing Up Google+ - What You and Your Clients Should Know | Content Strategy |Brand Development |Organic SEO | Scoop.it
A look at how to install +1 badges, whether joining Google+ is right for your site and some serious concerns with Google Plus and your site.

 

With so many diverse opinions, why not share all and let you dear reader decide...

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How to Choose the Right URL Structure

How to Choose the Right URL Structure | Content Strategy |Brand Development |Organic SEO | Scoop.it
Choosing the right URL is one of the critical foundation elements of strong SEO, it's also one of the elements many websites get wrong.

 

Things like Don’t allow multiple versions of your pages to exists under more than one URL, including “www”, pages, trailing slashes and other canonical issues. Are important takeaways

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67 Blog Ideas: Blog Topics to Help You Create Content

67 Blog Ideas: Blog Topics to Help You Create Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Jill Whalen brainstormed 67 blog ideas to get your creative juices flowing when you're stuck for what to write in your blog.

 

Awesome ideas by Jill Whalen

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How Much Should You Spend on Marketing?

How Much Should You Spend on Marketing? | Content Strategy |Brand Development |Organic SEO | Scoop.it
  This post brought to you by American Express Canada. They have recently launched their Amex for Business Canada Facebook Page where you can access the latest news, information and resources for Canadian entrepreneurs.
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A Cultural History of Advertising: Soap, Sex & Cigarettes

A video introduction to a cultural history of advertising. A college general education elective.

 

Something all universities should include in their 101 Advertising classes.

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Link Building Tutorial – What Is Link Building

Link Building Tutorial – What Is Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it
Tweet TweetWe all talk about link building, but what is it? Oh no! That is a big question, but as you know I like to analyze the why, what, when and how of everything!
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