Content Strategy |Brand Development |Organic SEO
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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Infographic: The Google Panda Update, One Year Later

Infographic: The Google Panda Update, One Year Later | Content Strategy |Brand Development |Organic SEO | Scoop.it
One year ago, Google launched its “Panda Update” designed to filter low quality or “thin” content from its top search results.

 

After the infographic, you’ll also find more information about the Panda Update ranging from in-depth analysis of how it works, “winners and losers” and well as recovery tips.

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5 Actionable Tactics for More Efficient Content Marketing

5 Actionable Tactics for More Efficient Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here are 5 actionable suggestions to help you efficiently manage the time it takes to produce great content for your B2B marketing campaigns.

 

The problem is that B2B marketer’s budgets aren’t properly aligned with channels’ use and effectiveness because most B2B marketers allocate 30 percent or less of their marketing budget to content creation and dissemination

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Strategies for Multilingual Internet Marketing

Strategies for Multilingual Internet Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Marketing in the early years of the Internet was primarily English language-specific due to the prominence of native English language speakers and the lack of...

 

Multilingual SEO follows the same pattern as existing SEO activities undertaken in English language. In some instances, achieving high SERP results for a foreign language is easier due to less local competition in emerging markets.

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The Difference between WordPress.com and WordPress.org? Everything

The Difference between WordPress.com and WordPress.org? Everything | Content Strategy |Brand Development |Organic SEO | Scoop.it
Many people are confused by the two WordPress versions. A common question is, “Does it really matter which one I use?” Both are free to use, can be a site or blog platform, and both have the name “WordPress”.
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7 Links for Improving Your Blog

7 Links for Improving Your Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
Today I’ve got new Thesis tutorials, WordPress tutorials, and other links you should check out. So, let’s jump right in… 1.

 

Are you using Thesis for your Wordpress? Then take a look at these 7 great links to give your blog, images, and even SEO some zing.

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How 3 Content Levels Can Make for Better Content Planning

How 3 Content Levels Can Make for Better Content Planning | Content Strategy |Brand Development |Organic SEO | Scoop.it

Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.

 

This is really a great post... #BookitDano and make sure you read it.

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SEO & PPC: The Facts on Integration, Cannibalism & Synergism

SEO & PPC: The Facts on Integration, Cannibalism & Synergism | Content Strategy |Brand Development |Organic SEO | Scoop.it
One of Internet marketing’s important questions is whether it makes sense to put a marketing budget toward search engine optimization (SEO), pay-per-click advertising (PPC), or both? You’ll find a mix of opinions on the issue.
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Are You Seriously Focusing on G+ for SEO?

Are You Seriously Focusing on G+ for SEO? | Content Strategy |Brand Development |Organic SEO | Scoop.it
what Google has done is that they've assumed a lot of things. For example, they've assumed that social connection = trust.

 

Where Google Went Horribly, Horribly Wrong

The problem with what Google has done is that they've assumed a lot of things. They've assumed that I want to see everything you recommend, simply because we have something in common and chat (or not) on G+.

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Has YouTube Been Calling Your Name? 4 Beginning Tips

Has YouTube Been Calling Your Name? 4 Beginning Tips | Content Strategy |Brand Development |Organic SEO | Scoop.it
Sometimes we forget that not everyone is buried in online marketing like we are. In fact, most people aren’t… it boggles the mind. Did you know most people aren’t professional SEOs?

 

What will your videos be about? What specific topics will you cover?

 

How will your videos help people to:

 

Build a personal connection with you

 

Fix their point of pain

 

Learn, have a better life/job/business/family, or otherwise enjoy watching

 

How do you plan to draw traffic to your YouTube account?

 

Will you provide links from your site and/or blog?

 

Will you be sharing your videos in your blog?

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Content Marketing Plan Development: Bricks vs. Feathers

Content Marketing Plan Development: Bricks vs. Feathers | Content Strategy |Brand Development |Organic SEO | Scoop.it
Determine whether to rely on content productions or a steady stream of posts when promoting your brand to your audience. Content marketing infographic included.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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Marry Wislon 's curator insight, May 2, 8:47 AM
Fast and Affordable Online Repair Assistance for Macbook Call- 1-800-749-0397
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10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
Starting a blog is pretty simple. Actually getting people to visit it is hard. It’s not enough to just create great content and hope they will come…

Because they won’t.

Today’s successful blogs dig into a deep bag of tricks that include SEO, design and analytics…and then combine these elements into ever more advanced tactics that help them drive traffic to their sites, grow their audience and rank high in the search engines.

Via Bonnie Burns
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Level343's comment, February 26, 2012 12:12 PM
You're welcome Wayne :) enjoy your Sunday.
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The Future of Sharing on Facebook, Twitter and Google+ [INFOGRAPHIC]

The Future of Sharing on Facebook, Twitter and Google+ [INFOGRAPHIC] | Content Strategy |Brand Development |Organic SEO | Scoop.it
A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing.

 

First, sharing to selective lists — the Google+ Circles model — is on the rise. While only 40% of social media users have grouped their friends and followers into lists, the concept appeals to 62% of users.

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20 Landing Page Designs Get Picked Apart & Analyzed for Conversion

20 Landing Page Designs Get Picked Apart & Analyzed for Conversion | Content Strategy |Brand Development |Organic SEO | Scoop.it
I'm not going to give you 20 landing pages that work – or 20 pages that don’t. I’m going to give you a mix of the good, the bad and the in between.

 

I love this post. James goes about descirbing "The Criteria, What I Like, & Things I'd change or Test" Now that's different. :)

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Ensure your content drives conversion

Ensure your content drives conversion | Content Strategy |Brand Development |Organic SEO | Scoop.it

Make sure to address your buyer persona’s information needs, those questions, before anything else and also the best content formats at different stages.

 

This process isn’t just about knowing what to send out next, it’s about understanding those needs and then ensuring relevance through being helpful and valuable.

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Content Strategy: The Philosophy of Data

Content Strategy: The Philosophy of Data | Content Strategy |Brand Development |Organic SEO | Scoop.it

Everything is content

When we were developing a deep metadata system for the website of a national entertainment magazine, my colleague and friend, Chris Sizemore, would say, “Everything is content.” And I tend to agree.

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Make Content Strategy the Foundation of Social Service Design

Make Content Strategy the Foundation of Social Service Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
“Content,” as we create and distribute it today, has come to mean “published information.” ...

 

Rachel Lovinger, content strategist at Razorfish, who in 2007 wrote the seminal article “Content Strategy: The Philosophy of Data,” for the site Boxes and Arrows, in which she said:

“The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences.”

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Online Reviews for Service Businesses

Online Reviews for Service Businesses | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn how to get the most benefit out of your customer reviews by following the advice and tips outlined below in order to help increase you...

 

Nice post from the Hallam Team this is especially useful 

Niche focused review websites
Other popular review websites that are appropriate to your niche or industry.
Hospitality — www.tripadvisor.co.uk
Takeaways — www.just-eat.co.uk
Restaurants — www.restaurant-ami.de
Bars & Pubs — www.beerintheevening.com
Hotels — www.hotelguide.com

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My 17-Point Checklist For Teaching Good Writing and Blogging

My 17-Point Checklist For Teaching Good Writing and Blogging | Content Strategy |Brand Development |Organic SEO | Scoop.it
Image Credit One important lesson from The Checklist Manifesto is the idea of creating checklists to guard against failures in ...

 

The ability to write coherently is grossly undervalued. That ability is the first thing I look for in potential hires and the reason I instantly toss many resumes.

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Successful SEO Marketing in Other Languages

Successful SEO Marketing in Other Languages | Content Strategy |Brand Development |Organic SEO | Scoop.it
Emerging markets offer the potential for great ROI. Find out how to adapt your site for non-English-speakers.

 

Keywords won't necessarily be direct translations of English equivalents. You might be surprised to find many Italian users prefer English search terms. Once more, differences in dialect can be a potential pitfall. For example, in Spain coche means car, while to most Latin American Spanish speakers it means baby carriage.

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9 Ways to Make Your Marketing Analytics Actionable

9 Ways to Make Your Marketing Analytics Actionable | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn 9 ways to use marketing analytics data to make actionable improvements to your website and marketing campaigns.

 

As usual with Hubspot, I'm always fond of

#7 When was the last time you did a little audit of how your calls-to-action (CTAs) and landing pages were faring, and how they complement each other? Have you ever?

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Spreading SEO Awareness & Knowledge

Spreading SEO Awareness & Knowledge | Content Strategy |Brand Development |Organic SEO | Scoop.it
Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals. How can we make crossing that bridge easier?

 

Usability is about task completion and involves the following items:

Efficiency
Effectiveness
Learnability
Memorability
Error prevention
User satisfaction
It is easy for people to believe that search engine optimization is optimizing a website for search engines only. Too easy, I think.

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Media Attribution: How to Start Optimizing Your Media Allocations

Media Attribution: How to Start Optimizing Your Media Allocations | Content Strategy |Brand Development |Organic SEO | Scoop.it
If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get this boulder moving… And fast. Your boss expects results this quarter!
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Stop Obsessing Over Rank – It Is The WRONG SEO Metric!

Stop Obsessing Over Rank – It Is The WRONG SEO Metric! | Content Strategy |Brand Development |Organic SEO | Scoop.it
Over the last few months, we here at Kuno have observed, commented on, written about and generally participated in the fiery debate surrounding today’s state...

 

The truth many SEOs don’t want to admit

If where a website ranks no longer matters, what are SEOs supposed to do? If they want to maximize how many keyword phrases drive traffic, they need to create lots of content, publish it frequently and distribute it across social media channels. Do companies really need to hire an SEO for that? A journalist is probably much better equipped for that than an SEO.

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SEO Consulting for 2012

SEO Consulting for 2012 | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s 2012, and SEO has never been more difficult. Convincing business owners to utilize us is an uphill battle. SEO ...

 

SEO is not easy however, if done correctly, SEO can reap huge benefits for online conversions. We know this, but we have to communicate this to business owners and marketing managers in a more effective way. Perhaps we begin with communicating the SEO landscape more efficiently.

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