Content Strategy |Brand Development |Organic SEO
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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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How and Where Does SEO Fit Into Digital Marketing in 2012?

How and Where Does SEO Fit Into Digital Marketing in 2012? | Content Strategy |Brand Development |Organic SEO | Scoop.it
What are the big areas of opportunity, what's changed, and what's stayed the same?

 

SEO remains a very important channel. Increasingly, public relations teams, social media managers, and brand managers are thinking strategically about SEO when they run their campaigns. Search as a marketing vehicle has steadily risen in demand.

 

Search (and the web more generally) is going toward HTML5 and microformats. Author profiles and other rich snippets are already appearing in competitive SERPs and new schemas

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Customer Lifetime Value: one of the keys to measuring long term ROI, among other uses.

Customer Lifetime Value: one of the keys to measuring long term ROI, among other uses. | Content Strategy |Brand Development |Organic SEO | Scoop.it
LTV infographic by Kiss Metrics “People pay you. Not pageviews.” That pretty much says it all. (image source.) This is as badass as it is self-explanatory. For those of you who don’t know how...
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Did Google's Local Updates Catch You Flat Footed?

Did Google's Local Updates Catch You Flat Footed? | Content Strategy |Brand Development |Organic SEO | Scoop.it
So… flashback to February 2012 and the forty algo changes Google highlighted in the Inside Search blog. A lot of buzz popped up, much as it always does.
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How to Build Content for SEO Without Bombarding Readers

How to Build Content for SEO Without Bombarding Readers | Content Strategy |Brand Development |Organic SEO | Scoop.it
A long time ago, back in the dark ages of 2008, we wrote an article about building your SEO content.

 

How Much Can You Reasonably Expect Them To Read?

 

With content domination, it’s easy to get into the habit of pouring out content in a flood. You can, however, ending up washing your readers right out of your pages, articles and blog posts. For example, sometimes Mashable puts out several articles in a day, and you think, “Wow, I wish I could do that!” Not everybody is a Mashable. In fact, most people aren’t.

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List of Reviewed Directories

List of Reviewed Directories | Content Strategy |Brand Development |Organic SEO | Scoop.it
SeoPros: Reviewed Directory of Internet Directories...

 

Always good to keep these lists bookmarked. Thanks to Terry Van Horne for this wonderful list. ;)

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WSJ Says Big Google Search Changes Coming? Reality Check Time!

WSJ Says Big Google Search Changes Coming? Reality Check Time! | Content Strategy |Brand Development |Organic SEO | Scoop.it
The Wall Street Journal is out with a story saying that Google is about to make one of the biggest changes in its history of offering web search, providing more direct answers and gaining “semantic” smarts to understand more about what words mean.

 

Loved this comment

 

"The more that Google tries to give “direct answers” the less people discover on the internet – sure people may go to a website to find out the height of a mountain but they may then find other great content on that site. Perhaps related information on the mountain, or perhaps they’ll just find that the site as a whole useful. Without visiting the other sites they won’t – and that means not only do the publishers loose out, but the users do too."

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How Garbage Ranks in the SERPs: a Case Study

How Garbage Ranks in the SERPs: a Case Study | Content Strategy |Brand Development |Organic SEO | Scoop.it
You've built a fantastic site full of excellent, link-worthy content. You're actively building relationships in the social space that send quality traffic to your site and establish your authority within your industry.

 

A Prime Example of Garbage in the SERPs

 

To determine how low value sites are able to rank for competitive terms, we're going to dissect one of the most astonishing achievements in SERP manipulation I've seen in a long time -- a situation where several billion dollar brands got stomped by a low quality site for some of the most competitive (and valuable) terms online. "Car Insurance" and "auto insurance" (and a host of related terms).

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Level343's comment, March 15, 2012 9:04 PM
Thanks guys :)
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How Brain Science Turns Browsers into Buyers: SXSW Recap

How Brain Science Turns Browsers into Buyers: SXSW Recap | Content Strategy |Brand Development |Organic SEO | Scoop.it
If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a...
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Eliminate Risks in Web Content Production by Doing These 3 Things

Eliminate Risks in Web Content Production by Doing These 3 Things | Content Strategy |Brand Development |Organic SEO | Scoop.it
[Wil Reynolds, CEO, SEER Interactive, 2:59] Continuing the conversation with Wil Reynolds, CEO, SEER Interactive. In part one we talked about how what we learned in the sandbox applies to search.

 

Eliminate those risks in Web content ptroduction by doing these three things:

 

Make sure people are looking for the answers you plan to provide

 

Have a plan to promote the content by reaching out to the people who are asking those questions and pointing them to it

 

Know how you're going to make that matter to the C-level, down to leads, otherwise you're not going to get buy-in

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Why do you need a professional website design company?

Why do you need a professional website design company? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Business websites should be designed by professionals. Small business owners are encouraged to consider these points when decided whether or not to design their websites themselves. (RT @mike_allton: Why Do You Need a Professional Web Design Company?

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Consider SEO In Your Web Design

Consider SEO In Your Web Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
Consider SEO from the very beginning of your web design stage http://t.co/sQsesSXP #seo #webdesign...

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Top 5 Outlawed SEO Tactics

Top 5 Outlawed SEO Tactics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Put that black hat away. Shady SEO tactics can get your site severely penalized by search engines. Punishments can range from losing organic traffic for a few days to losing it permanently.

 

The term “cloaking” certainly sounds dark and mysterious, but the concept is relatively simple. It means that a Web server will deliver different content based on whether the request is coming from a search engine or a Web browser.

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Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations | Content Strategy |Brand Development |Organic SEO | Scoop.it
The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews.

 

The importance and value of online reviews is on the way up!

 

Local consumers are becoming more familiar with online reviews and therefore placing more value and trust in them.

 

Online reviews give users quick access to information which helps them make informed decisions faster and more easily than ever before.

 

This growing trust means that users are prepared to make decisions based on fewer reviews.

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5 Great Conversion Rate Case Studies

5 Great Conversion Rate Case Studies | Content Strategy |Brand Development |Organic SEO | Scoop.it

Jusy in case you don't know what CRO means it's Conversion Rate Optimization.

 

CRO, as you may already know, is a powerful tool for maximising the returns on your online marketing spend. It would be short sighted to plough budget into your SEO, PPC, or email marketing, for example, if you’re not focusing on what’s happening once your would-be customers actually reach your site.

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Google’s Upcoming Algorithm Change: “Overly-Optimized Sites”

Google’s Upcoming Algorithm Change: “Overly-Optimized Sites” | Content Strategy |Brand Development |Organic SEO | Scoop.it

Anyone who’s read or heard me before knows that I’m not an advocate for algorithm chasing. Historically, I’ve had this view because I don’t find it productive.

 

Algorithms change hundreds of times a year. Signals differ for individual queries. The goal is always to extract all of the data on the web and show the very best page for searchers. So why not just invest time in making sure all of your content is extractable and are in fact the very best pages?

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Reason Why Your Conversion Rates Are Low

Reason Why Your Conversion Rates Are Low | Content Strategy |Brand Development |Organic SEO | Scoop.it

Sheena Iyengar is a professor at University of Columbia and teaches a course on Organizational behavior. She once conducted a scientific research experiment to gauge the effect choices have on people.

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The Secret Potion of SEO: Dos and Don’ts of Writing SEO Press Releases

The Secret Potion of SEO: Dos and Don’ts of Writing SEO Press Releases | Content Strategy |Brand Development |Organic SEO | Scoop.it
Since I work for a Search Engine Marketing Company, people are always asking me what it takes to get a website ranking on Google....

 

Press releases are an important ingredient to add to the mix because they can help you build high quality backlinks from reputable news websites and blogs and potentially help you gain media coverage.

Here are some dos and don’ts about how to write press releases for SEO purposes:

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When Will Social Search Engine Volunia Deliver its Quantum Leap?

When Will Social Search Engine Volunia Deliver its Quantum Leap? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper Search algorithm concept. Marchiori shares an update on the new search engine’s progress and upcoming features.

 

 

I'm dissapointed to say the least...I was expecting big things from them. 

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3 Search Opportunities Online Retailers Can't Afford To Miss

3 Search Opportunities Online Retailers Can't Afford To Miss | Content Strategy |Brand Development |Organic SEO | Scoop.it
As competition intensifies, it becomes increasingly more difficult for retailers to thrive, with big retailers like Sears, JC Penney and Macy’s resorting to Every Day Value Pricing. To succeed, retailers must avoid missed opportunities.

 

Can we say Local?

"Local Business Listing Tactics Used For Local Search"

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The Value of Small Business Blogging: 3 Key Questions & Answers

The Value of Small Business Blogging: 3 Key Questions & Answers | Content Strategy |Brand Development |Organic SEO | Scoop.it
Earlier this week Frank J. Kenny did a Skype interview with me about small business blogging and why or why not it makes sense.

 

Really the best question in my humble opinion... How much emphasis should small business bloggers place on SEO vs social media?

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How Your Website’s Copy Could Be Letting You Down

How Your Website’s Copy Could Be Letting You Down | Content Strategy |Brand Development |Organic SEO | Scoop.it
The Internet is rife with poorly written copy. There, I said it.

 

I’m not just talking about badly written SEO copy here, either, but just general website copy that’s full of spelling mistakes, misplaced apostrophes, random capital letters or just generally bad grammar.

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3 Step Model For Developing Insights Through Keyword Trends

3 Step Model For Developing Insights Through Keyword Trends | Content Strategy |Brand Development |Organic SEO | Scoop.it
Knowing what topics are top of mind to your customers can sometimes feel like an uphill battle. After all, there are always unique challenges and obstacles to every prospect and client.

 

It’s through this crystal ball of keyword intelligence that you can prepare for the future of what your customers will want to know and position your business to be their guide through incisive thought leadership.

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What are some effective techniques for building links?

Pulkit Agrawal from Ahmedabad, India asks: "Organic link building, according to me is one of the most difficult tasks for SEOs of SMEs. Can you please list 5... (Google Webmaster Help: What are some effective techniques for building links?

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A Quick and Dirty Guide to Optimizing Your +1 Button for Speed, Placement and Conversion

A Quick and Dirty Guide to Optimizing Your +1 Button for Speed, Placement and Conversion | Content Strategy |Brand Development |Organic SEO | Scoop.it

There’s no denying it: slow page load will kill your conversion. This illustration from StrangeLoop demonstrates that: Just one second and you can lose 7% of sales. Did you know that the original Google +1 button took 2 seconds to load?

That’s true…and I don’t know about you, but I would definitely want to do all I could do to speed up my pages….


Via Bonnie Burns, Secunoid
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Recovering (Not Provided) Keyword Data

Recovering (Not Provided) Keyword Data | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google Webmaster Tool search query data is more accurate than currently perceived. Clicks seem to be correlated enough with visits to make a conservative estimate of (not provided) data and to show how to recover a percentage of this valuable data.
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