A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick.
If you’re a regular reader, you’ve come across several articles here about brand building and social media. We talk a lot about social media and using it as a way to “build the story of your brand”. Whenever Gabriella talks about it, I’ve always just nodded my head, thinking I sort of got it, but figuring I never really would.