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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Future Enterprise- The Future of The Internet

Future Enterprise- The Future of The Internet | Content Strategy |Brand Development |Organic SEO | Scoop.it

David Hunter Tow – Director of the Future Planet Research Centre, forecasts that within the next decade the Internet and Web may be at risk of ...

 

But Apple, Facebook, Google, Amazon as well as Cable and Internet TV companies have already begun to fragment the web to support their own Walled Garden strategies of quarantining and manipulating membership data, applications, entertainment, search results and identities. Facebook membership data cannot be transferred to other social sites.

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7 Social Media & SEO Tactics Businesses Will Adopt in 2012

7 Social Media & SEO Tactics Businesses Will Adopt in 2012 | Content Strategy |Brand Development |Organic SEO | Scoop.it
What will happen in the year ahead? I’m no fan of making predictions, but there are some major social media tactics that we can expect to affect bu...

 

Tactics = cheesy

Approach = better

 

SEO is not a "Tactic" it's a discipline that uses critical thinking with a content centric mind set and approach. Listening has always been and will continue to be the cornerstone of successful marketing. 

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Three Rules of Engagement – Your Content and Your Audience

Three Rules of Engagement – Your Content and Your Audience | Content Strategy |Brand Development |Organic SEO | Scoop.it

Click-through: it’s that wonderful moment when a searcher, a potential visitor, becomes a visitor in fact. They click through to the landing page, site page, article, etc. There’s a lot to the click-through, however, which is why it’s called the “click-through process”.

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Identifying and Repairing Content That Sucks

Identifying and Repairing Content That Sucks | Content Strategy |Brand Development |Organic SEO | Scoop.it
We haven’t tried to make it a secret that, among other things, we’re organic SEO content developers. As content developers, we’re always thinking of new ways to give our readers value. We hope we’re doing a good job of it!
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10 Most Important SEO Patents: Part 7 - Sets, Semantic Closeness, Segmentation, and Webtables

10 Most Important SEO Patents: Part 7 - Sets, Semantic Closeness, Segmentation, and Webtables | Content Strategy |Brand Development |Organic SEO | Scoop.it
Are you paying enough attention to the implications of semantic structures on Web pages such as lists, titles, headings, and tables, and how a search engine might treat the content within those structures and learn from them?

 

While Google has been introducing labels for different kinds of content for web publishers such as recipe or rating schema, they’ve created an Attribute Correlation Statistics Database powered by labels found on tables on the Web that enables them to do things like create labels for table columns that might be missing table headers with attribute labels.

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How to Fail at Content Marketing

How to Fail at Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
You won’t believe how easy it is to screw up a content marketing effort. Almost everyone does their first time out. Here are some tips on what to avoid.
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Heading Elements and the Folly of SEO Expert Ranking Lists

The importance of a heading element to a search engine doesn't hinge upon how it's displayed, nor upon an presumption that it is what a page is about, but may rely upon how well it is semantically connected to the content it heads.
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Google Search Plus – Cause and Effect | StepForth Web Marketing Inc.

Google Search Plus – Cause and Effect | StepForth Web Marketing Inc. | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google treads on dangerous ground by launching a social component to their search results devoid of Facebook, Twitter and other social competitors.
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TechCrunch | Google And The Monopoly Paradox

TechCrunch | Google And The Monopoly Paradox | Content Strategy |Brand Development |Organic SEO | Scoop.it
With the deep inclusion of Google+ into Search, Google is tempting fate. We've been over this. A lot. And this story is going to continue for some time to come.

 

Monopoly what a great word!!

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How Search Engines Work

How Search Engines Work | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Pract...

 

They could have used a better image,  just saying. But a great read, nevertheless. 

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The New Era Of Display: 5 Reasons Search Marketers Should Care

The New Era Of Display: 5 Reasons Search Marketers Should Care | Content Strategy |Brand Development |Organic SEO | Scoop.it
Chefs. Musicians. Athletes. Each is a master in their own discipline. Yet, many of these folks have skills that can be leveraged in a completely different channel with great success.
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Interview with Gabriella Sannino from Level343

Interview with Gabriella Sannino from Level343 | Content Strategy |Brand Development |Organic SEO | Scoop.it

There are some people online that excel in character and the work that they deliver, and truly an inspiration and leaders for others.

 

One of them is truly Gabriella from Level343. I had an opportunity to catch up and ask Gabriella a few questions related to SEO, Social Media and internet marketing.

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Website Marketing Management - 5 Tips for Effective Everyday Website Monitoring

Website Marketing Management - 5 Tips for Effective Everyday Website Monitoring | Content Strategy |Brand Development |Organic SEO | Scoop.it
What are some of the essentials of website marketing management? This post looks at 5 things that will help you monitor your website success in the coming year.
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6 SEO Jedi Tactics to Try Before Turning to the Dark Side

6 SEO Jedi Tactics to Try Before Turning to the Dark Side | Content Strategy |Brand Development |Organic SEO | Scoop.it
If you're an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. Before giving in to the dark side, check out these SEO tips to renew y...

Via Melissa Fach - SEO-Aware
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Google, what were you thinking?

Google, what were you thinking? | Content Strategy |Brand Development |Organic SEO | Scoop.it

These are my personal top 3:

 

If Google wanted to work with our data, why didn’t they just ask? In discussions with various Google Kenya/Africa folks in the past, I’d raised the idea of working together more closely in Kenya. Getting Kenyan businesses online is precisely what we do.

 

Who authorised this? Until we uncovered the ‘India by way of Mountain View’ angle, I could have believed that this was a local team that somehow forgot the corporate motto, but not now.

 

Who knew, and who SHOULD have known, even if they didn’t know?

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Interview with Link Building Expert Ross Hudgen

Interview with Link Building Expert Ross Hudgen | Content Strategy |Brand Development |Organic SEO | Scoop.it
Ross Hudgens is one of my favorite link builders, and that's why I wanted to interview him so bad. This interview gives a ton of awesome link building advice!
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Dirty Little Secrets: The Trouble With Social Search

Dirty Little Secrets: The Trouble With Social Search | Content Strategy |Brand Development |Organic SEO | Scoop.it
When Google launched Search plus Your World on Tuesday, we expected the Google+-aided personalized search engine to draw serious criticism o...

 

The history of our existence on the web has been one of punctuated equilibrium. There’s no way to tell whether the latest upheaval is an extinction event or just the next new thing until long after it’s all over.

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How To Get Ahead Of The Competition in Local Search

How To Get Ahead Of The Competition in Local Search | Content Strategy |Brand Development |Organic SEO | Scoop.it

The catch is: local search traffic is considered the most effective, when you are talking about conversions, sales of products and recurring benefits.

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Broken Link Building for Content Promotion

Broken Link Building for Content Promotion | Content Strategy |Brand Development |Organic SEO | Scoop.it
I love link rot... and so should every marketer tasked with creating and/or promoting high-utility content. Link rot is a Force of Web-Nature that turns ...
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2012 Is the End of the Beginning: SEO, Social, Search, Copywriting, Et All

2012 Is the End of the Beginning: SEO, Social, Search, Copywriting, Et All | Content Strategy |Brand Development |Organic SEO | Scoop.it
So, did everyone have a good brouhaha good time for New Year’s? Are you ready to delve into 2012’s planning, marketing and magic? I don’t know about you, but around the office here, we’re ready to do more with less.
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What the merging of Google+ and Google Search means to SEO

What the merging of Google+ and Google Search means to SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
What I’ll call the “Great Google Convergence” continued yesterday as Google announced that they would be merging their Google+ (G+) ...

 

A refreshing approach to G+ from our friends over at Raven Tools!!

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5 Link Building Strategies You Should Avoid

5 Link Building Strategies You Should Avoid | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here is a list of link building strategies we do not recommend you use. They are often considered "black hat" techniques or spam.

 

In case you DON'T know these are the 5 Big No No's in Link building...

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7 Quick Tips to Keep Your SEO On Track in 2012

7 Quick Tips to Keep Your SEO On Track in 2012 | Content Strategy |Brand Development |Organic SEO | Scoop.it
Once again, we've rounded the corner on a new year and many of us find ourselves re-evaluating our performance throughout many of life’s facets, wh...
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My Search Rankings Are Great! But My Traffic Sucks! Now What?

My Search Rankings Are Great! But My Traffic Sucks! Now What? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Most of the time an increase in search engine visibility does generate additional organic traffic, but what should a B2B marketer do if it doesn’t? Have you ever been a victim of this scenario?
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Real-Life Examples Of How Google's "Search Plus" Pushes Google+ Over Relevancy

Real-Life Examples Of How Google's "Search Plus" Pushes Google+ Over Relevancy | Content Strategy |Brand Development |Organic SEO | Scoop.it
The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted yesterday over whether it somehow favors Google+.
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