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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Website Usability 101 for Search Engine Optimization (SEO) Professionals

Website Usability 101 for Search Engine Optimization (SEO) Professionals | Content Strategy |Brand Development |Organic SEO | Scoop.it
Want to be better at search engine optimization? What all SEO professionals should know about website usability.

 

Search engine optimization has fundamenal building blocks. So does usability. Website usability professionals typically measure:

Effectiveness
Efficiency
Learnability
Memorability
Error Prevention and Recovery
Searcher (User) Satisfaction

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Level343's comment, January 21, 2012 10:46 AM
Thanks Wayne :)
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Five Common Guest Posting Mistakes & How to Avoid Them

Five Common Guest Posting Mistakes & How to Avoid Them | Content Strategy |Brand Development |Organic SEO | Scoop.it
Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence ...

 

Our experience has been, we get a lot of requests and offers. But then it's not reciprocated. Meh not worth it really, we would rather write our own.

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Google+: Now Serving 90 Million. But…Where’s the Engagement Data!

Google+: Now Serving 90 Million. But…Where’s the Engagement Data! | Content Strategy |Brand Development |Organic SEO | Scoop.it

But here’s my question: When is Google going to release actual engagement numbers for Google+? Because in the end, that’s all that really matters. As I have written in the past, it’s pretty easy to get a lot of people signing up for Google+ if you integrate it into everything Google does (particularly if you do it the way they’ve done it with search).

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7 Insights Every Blogger Should Know

7 Insights Every Blogger Should Know | Content Strategy |Brand Development |Organic SEO | Scoop.it
Answers to questions everyone who has ever had a bolg or thought about starting a blog has.

 

Some really great tips, including 

What Rankings Are Important?

How Important Are Twitter, Facebook, And Other Social Media?

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10 Elements of a Perfectly Optimized Page

10 Elements of a Perfectly Optimized Page | Content Strategy |Brand Development |Organic SEO | Scoop.it
One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimized page look like in 2012? Let’s look at 10 elements.

 

Nice "generic" guidelines for a successful landing page. It’s worth noting that the “perfectly optimized page” above won’t be perfect for all verticals, or for all brands – not everyone has the ability to add customer reviews to their product pages (e.g., insurance comparison sites).

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Why Search Engine Optimization (SEO) Matters

Why Search Engine Optimization (SEO) Matters | Content Strategy |Brand Development |Organic SEO | Scoop.it
You've probably heard of search engine optimization or SEO, but aren't actually sure what it is or how it can help you.

 

Once again Samir hits it out of the ball park. Awesome post, well written, and great images!

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Are you suffering behind the scenes?

Are you suffering behind the scenes? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Do your current writing gigs make you feel bored? Every day feels exactly like the day before. Your writing no longer energizes and excites you. Here's what to do...

 

Love this next piece of wisdom

Let it go.

Does another type of writing (or client) excite you ? There’s no law that says that you have to keep working with the same niche group – or writing about the same topic. Slowly phase out the work that’s making you suffer and make room for your new profit center. Sometimes, a new direction is all it takes – and you’ll finally remember what you love about copywriting.

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So That’s What “Build Your Brand Story” Means!

So That’s What “Build Your Brand Story” Means! | Content Strategy |Brand Development |Organic SEO | Scoop.it
A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick.

 

If you’re a regular reader, you’ve come across several articles here about brand building and social media. We talk a lot about social media and using it as a way to “build the story of your brand”. Whenever Gabriella talks about it, I’ve always just nodded my head, thinking I sort of got it, but figuring I never really would.

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Why Marketing Will Fund the Future of Content

Why Marketing Will Fund the Future of Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content marketing is popular, but who or what will fund the production of content? In this insightful article, Toby Murdock shares his ideas.
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Smart Hoteliers Embrace Google+ For Better SEO - Hospitality Net

Smart Hoteliers Embrace Google+ For Better SEO - Hospitality Net | Content Strategy |Brand Development |Organic SEO | Scoop.it
Smart Hoteliers Embrace Google+ For Better SEOHospitality NetStarting now smart hoteliers need to begin embracing Google+ as a major component of their Search Engine Optimization (SEO).
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Web Based Productivity Tools for SEO, Social Media and Blogging

Web Based Productivity Tools for SEO, Social Media and Blogging | Content Strategy |Brand Development |Organic SEO | Scoop.it
A list of tools to help organise your SEO, Social Media and online relationships - improve productivity and GTD...

Via wayneb77
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Level343's comment, January 19, 2012 11:49 AM
No Chris thank you for taking the time to say thanks!!
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Top 12 Gmail Web Apps for Link Building Outreach

Top 12 Gmail Web Apps for Link Building Outreach | Content Strategy |Brand Development |Organic SEO | Scoop.it

This is a list of the top Gmail web apps for outreach link building. Large-scale outreach has never been easier!

 

Gmail is one of the best email clients out there (if not thee best) for outreach. The reason? Gmail Web Apps. With one click installs, you can instantly add new, awesome features to Gmail to help you become more productive, time-efficient, and personal while doing link building outreach. That’s why I put together this awesome list of Gmail web apps to save you time finding the best ones.


Via Chris @ RWS
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Making sense of Google (not provided) data

Making sense of Google (not provided) data | Content Strategy |Brand Development |Organic SEO | Scoop.it
Since Google encrypted search and the (not provided) changes hit, we're not really dealt with what it means. Today we're going to look at some analytics data that might just help.
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Top five KPIs for SEO campaigns

Top five KPIs for SEO campaigns | Content Strategy |Brand Development |Organic SEO | Scoop.it
Throughout an SEO project there are many different ways to measure performance, but which is the most important?

 

Is it your keyword rankings? Is it your traffic? What about conversions? Or does revenue come in to it? Maybe it's all about the links?

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Level343's comment, January 21, 2012 10:47 AM
Always very polite, you rock!
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Why Google's new search might be illegal

Why Google's new search might be illegal | Content Strategy |Brand Development |Organic SEO | Scoop.it
TechnoratiWhy Google's new search might be illegalCNNBy David Goldman @CNNMoneyTech January 18, 2012: 5:21 AM ET Google is playing a risky game of monopoly as it leverages its search industry dominance to jump-start its products in other fields,...

Via Eldad Sotnick-Yogev
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How Your Business Can Best Benefit from New Google Changes

How Your Business Can Best Benefit from New Google Changes | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google’s announcement to introduce tighter integration between its Google+ social network and its organic search results has many advantages for businesses.

 

SEO Factor

SEO is a key consideration for businesses. Google’s own services have always ranked high in search and SEO. These include Google Checkout, Google Book Search, Google Maps etc. With Google Search Plus, Google is now bringing Google+ into the SEO and Page Rank game. While Google hasn’t disclosed the algorithmic details, one thing’s for sure – popular Google+ profiles can help businesses up their SEO rankings.

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Google page layout algorithm; page segmentation gets a new twist

Google page layout algorithm; page segmentation gets a new twist | Content Strategy |Brand Development |Organic SEO | Scoop.it
Was Google's page layout allgorithm change more evidence of page segmentation being used by Google? Read on to find out..
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Content Strategy Before Social Strategy

Content Strategy Before Social Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it
Social media starts with great content. People want to talk about and share interesting content. Here's how to make your content interesting enough for sharing.
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Building Links Gaining Trust

Building Links Gaining Trust | Content Strategy |Brand Development |Organic SEO | Scoop.it
Link building is, and always has been about building links and gaining trust. Think about new ways to use factual information and your efforts will pay off in new links, traffic and brand trust.

 

Debra Mastaler is at it again!! "Is there a way to use something like this to build links, drive traffic and build brand trust? You bet!"

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To Centralize Or Decentralize SEM - That's The Question

To Centralize Or Decentralize SEM - That's The Question | Content Strategy |Brand Development |Organic SEO | Scoop.it
Having been through a number of re-orgs over the past few years, I’ve been thinking lately about SEM and direct marketing within the larger organization, and it seemed like a good time to take a step back and look at the different ways companies organize...
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Link Building Techniques - The Complete List

Link Building Techniques - The Complete List | Content Strategy |Brand Development |Organic SEO | Scoop.it
The most comprehensive list of link building techniques found on the web.

 

I’m not going to go into the boring (yet extremely important) topic of making sure you do internal linking inside of your own website. For those who haven’t heard it before, realize that you have tons of pages of content that are begging to be linked to other pages on your site, so don’t sit around watching it go to waste.


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Eight ways to seed your business blog posts and stimulate inbound traffic

Eight ways to seed your business blog posts and stimulate inbound traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it

Writing a blog doesn’t end when you hit the publish button. Far from it. In this third part of our series on business blogging, René Power reviews the best approaches to seeding and distributing your blog content – giving it the best chance of being seen by the people you’re targeting.

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Level343's comment, January 19, 2012 11:49 AM
Thanks artemira :)
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Never Worry About an Algorithm Update Again, a History

Never Worry About an Algorithm Update Again, a History | Content Strategy |Brand Development |Organic SEO | Scoop.it
Never Worry About an Algorithm Update Again, a HistorySEOmoz (blog)The hard part is that almost every SEO I know who has a natural focus on scale has burned a more than their fair share of sites or clients in their career.
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Want to Avoid Getting Banned on Social Media? Learn the Rules

Want to Avoid Getting Banned on Social Media? Learn the Rules | Content Strategy |Brand Development |Organic SEO | Scoop.it
When you examine social networks' TOS, you'll see that many have different opinions as to acceptable versus prohibited behavior.

 

 

But are you secured from being banned? No. Here’s why.

 

1. TOS can be changed (with or without notice). For instance, Google+ has started adding more rules and even more pages to its official TOS, while in the process of banning.

 

2. TOS can be interpreted various ways. Facebook’s vague rule against content that “contains nudity or graphic or gratuitous violence” has several times been speculated upon, for instance, when Facebook removed material that featured two men kissing and images of breastfeeding mothers. (In neither case were the accounts banned. Only the content was removed.)

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Advertising And User Experience: Hand In Hand? | Testing & Usability

Advertising And User Experience: Hand In Hand? | Testing & Usability | Content Strategy |Brand Development |Organic SEO | Scoop.it
The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them.
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