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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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How Much Should You Spend on Marketing?

How Much Should You Spend on Marketing? | Content Strategy |Brand Development |Organic SEO | Scoop.it
  This post brought to you by American Express Canada. They have recently launched their Amex for Business Canada Facebook Page where you can access the latest news, information and resources for Canadian entrepreneurs.
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A Cultural History of Advertising: Soap, Sex & Cigarettes

A video introduction to a cultural history of advertising. A college general education elective.

 

Something all universities should include in their 101 Advertising classes.

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Link Building Tutorial – What Is Link Building

Link Building Tutorial – What Is Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it
Tweet TweetWe all talk about link building, but what is it? Oh no! That is a big question, but as you know I like to analyze the why, what, when and how of everything!
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The line between Search Engine Optimization and Social Media is about to be obliterated

The line between Search Engine Optimization and Social Media is about to be obliterated | Content Strategy |Brand Development |Organic SEO | Scoop.it

Sweeping and fundamental changes to online search are in full swing.

 

Google announced that it will begin collecting and sharing user data on just about all of its sites – and users will not have the ability to opt out.

 

One consequence of this move will be Google delivering users search results that are exponentially more personalized than anything we are used to seeing.

 

Because our activities on YouTube, Gmail, Picassa and Google+ will be factored in, when we do a Google search it will feel like a Facebook news stream experience – we will see more content from our connections and based on our own behavior and preferences.


Via Antonino Militello
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Martin (Marty) Smith's comment, February 3, 2012 7:03 PM
Boy is this the TRUTH. I've taken to borrowing from Einstein and calling search and social SocialSearch a la SpaceTime. Great post Antonio. Hope you will enter the Curation Contest I just created inspired by Scoop.it and great curators like you. I just added the Content Curation Contest as a topic in Scoop.it. Great pick up here.... as usual. Have a great weekend. Martin
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Recent Findings On Captcha & The User Experience

Recent Findings On Captcha & The User Experience | Content Strategy |Brand Development |Organic SEO | Scoop.it
The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment.

 

Love this "So much effort goes into making secure Captcha’s machines can’t possibly solve, studies show that people can’t solve them either. One of the worst Captcha presentations is when only one option is offered." Amen sister Kim :)

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Leveraging Pinterest: How “Pinnable” Is Your Content?

Leveraging Pinterest: How “Pinnable” Is Your Content? | Content Strategy |Brand Development |Organic SEO | Scoop.it
You can’t get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. ...

Via Melissa Fach - SEO-Aware
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Disturbing Trend with Big Business Points to the Failures of SEO

Disturbing Trend with Big Business Points to the Failures of SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Over the past year, we’ve seen an emerging trend among big business clients.

 

Several potential clients have come to us lately with a big, fat, noticeable problem. They talk about needing optimization. They talk about keywords, traffic and links. In other words, they use a whole lot of SEO lingo to describe what’s happening. But they miss the boat.

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How to Understand Your Google “Not Provided” Traffic

How to Understand Your Google “Not Provided” Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.
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Essential Online Marketing Shifts: Optimization & Adaptability

Essential Online Marketing Shifts: Optimization & Adaptability | Content Strategy |Brand Development |Organic SEO | Scoop.it
I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to...

 

Yesterday I saw a video on the Inc. Magazine website titled, “Increase Your Search Engine Page Rank”. Is that really what a business needs to succeed online? An inflated PageRank score? What about understanding how to attract more customers? What about engaging customers who are inspired to refer your brand to even more customers?

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There Are Only 2 Ways to Build Backlinks by Vertical Measures

There Are Only 2 Ways to Build Backlinks by Vertical Measures | Content Strategy |Brand Development |Organic SEO | Scoop.it
Manual link building and link attraction are the only two ways to build backlinks. A perfect link building campaign would utilize both strategies.

 

The way we see it, link building comes down to two approaches: manual link building and link attraction. A mix of both tactics is needed for the most well-rounded link profile that can help your site rise up the SERPs.

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How Will Personalized Search Affect Your Marketing Strategy?

How Will Personalized Search Affect Your Marketing Strategy? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Sweeping and fundamental changes to online search are in full swing.

 

We knew it was bound to happen..."new metrics will be needed to evaluate SEO programs. Less important to search visibility will be pure, “objective” rankings; more important will be social shares and the quality of social shares. Another factor playing into this equation is that Google has begun to hide organic search data from logged-in users, making fewer facts available to SEO strategists."

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Get More International Links With This Infographic Linkbuilding Tactic

Get More International Links With This Infographic Linkbuilding Tactic | Content Strategy |Brand Development |Organic SEO | Scoop.it

We have a few International links we should tackle with this approach. How about you?

 

This process has (so far) gathered us and our clients additional links from China, Japan, Ukraine, Russia, Spain, Portugal, France, Germany, Italy, Poland, Romania, Brazil and Mexico. This isn’t all that surprising considering infographics naturally gain placement all over the world, but all too often we dismiss these potential links as beyond our reach.

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10 Basic Bing Local Optimization Tips

10 Basic Bing Local Optimization Tips | Content Strategy |Brand Development |Organic SEO | Scoop.it
Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals.

 

Hey whatever it takes...I'll take 15% how about you? Lets show Bing some love.

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Level343's comment, January 31, 2012 1:07 PM
Hey ABroad :) you are welcome...I think we owe it to ourselves and clients to keep Bing in the mix.
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Problems With Google’s Search Plus Your World Go Beyond the Competition

Problems With Google’s Search Plus Your World Go Beyond the Competition | Content Strategy |Brand Development |Organic SEO | Scoop.it
Find out why Google’s Search Plus Your World has problems beyond the anticompetitive promotion of the Google Plus social network.

 

I've been screaming about this...good to see someone agrees with me "If I want to see what my friends recommend, I’ll check out their +1s, likes, or I’ll ask them on Twitter. Search engine users shouldn’t have to be bombarded with the same material they’ve already found elsewhere."

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One Way Link Building With Photos

One Way Link Building With Photos | Content Strategy |Brand Development |Organic SEO | Scoop.it
Blog post at Blogging Tips For Bloggers - Learn how to blog on every level : Share Your Images To Build Back Links Today's Quick Blogging Tip Thursday involves one way link building quickly and effectively by just be[..]...

 

Also, it should go without saying but I’m going to bring it up anyway. When I say original, I mean your photos and images that you own outright and own all rights to. Please don’t take other people’s works or content as your own.

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Introduction to: RDFa

Introduction to: RDFa | Content Strategy |Brand Development |Organic SEO | Scoop.it

The web is not just about HTML anymore. The web is now about data. Publishing structured data on the web is what the Semantic Web is all about. Adding semantic markup with RDFa will allow us to start doing things that were not possible before.

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Wordtracker's new Title and Description Wizard

Wordtracker's new Title and Description Wizard | Content Strategy |Brand Development |Organic SEO | Scoop.it
Having a good page title and description can benefit your rankings and increase the number of visitors to your site.

 

Why are we saying this again... because it's IMPORTANT. I can't tell you how many times I see this part missing. Great post with solid ideas.

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5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics

5 Things You Can Learn by Drilling Down on Traffic Sources in Google Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Blog post at Houston Search Engine Marketing and Optimization Services : Did you know there is more to the Referral Traffic Sources in your Google Analytics than just the referral domains themselves?
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Level343's comment, February 3, 2012 12:08 PM
Thanks for taking the time Rob :) enjoy your weekend!
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How We Built Links in January 2012

How We Built Links in January 2012 | Content Strategy |Brand Development |Organic SEO | Scoop.it

How We Built Links in January 2012 | Point Blank SEO http://t.co/QrrTK8Vw via @pointblankseo...


Via Chris @ RWS
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Schema and CTR Increase

Schema and CTR Increase | Content Strategy |Brand Development |Organic SEO | Scoop.it
A small term-level case study into CTR uplift post implementation of hReview...

 

This isn’t a how-to post, as I wanted to focus more on quantifying the CTR benefits and also the difficulties inherent in trying to do so.

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Google Plus will build your search traffic

Google Plus will build your search traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It's a huge opportunity, and you need to capitalize on it now.
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4 Key Analytics Metrics That You’re Probably Underestimating

4 Key Analytics Metrics That You’re Probably Underestimating | Content Strategy |Brand Development |Organic SEO | Scoop.it
What are your site visitors trying to tell you? In this post, learn how to use analytics to uncover how and why visitors are interacting with your site.

 

This is a long post...roll your sleeves up and take a look. Because engaging users with content is important for SEO, but more importantly, the way visitors interact with the site can alert you to issues within your site. Using these metrics, let your visitors give you insight into how they really feel about your site.

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What Is Content Strategy?

What Is Content Strategy? | Content Strategy |Brand Development |Organic SEO | Scoop.it

Whether you are a beginer or a pro, as a content developer it's always nice to read the various opinions. 

 

It's a statement.
A content strategy states the approach to content. This statement usually can be a few sentences or paragraphs.

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Okay Google, You Win: When Grey Turns To White | SEO Bullshit

Okay Google, You Win: When Grey Turns To White | SEO Bullshit | Content Strategy |Brand Development |Organic SEO | Scoop.it
So, the time has come.  Sleepless nights.  The wondering.  The fear.  Your grey campaign is milking years off of your life.

 

With Google Chrome getting nuked, I’m not doing grey hat anymore. No way. Not any more. It’s a new year. It’s time to take the hit, recover, and sleep easy as a white hat. Before it’s too late. Me? I’m out.


In a few months, I’ll let you know the repercussions of going white hat from grey. Hopefully, it’ll just be a few hiccups and not a total loss of lifestyle. I’ll keep you posted.

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How to Write Blog Posts For Your Existing and Repeat Customers

How to Write Blog Posts For Your Existing and Repeat Customers | Content Strategy |Brand Development |Organic SEO | Scoop.it
How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers...

 

The key lesson from these examples is don’t blog just to get new customers, blog to reach and help your existing customers, if you do it correctly they will stay repeat customers and pass along their experiences with their family and friends, and share them on Facebook, twitter, Google+, and Pinterest.

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