For 17+ years I have written link building articles, columns, and blog posts for many publications. SearchEngineLand, ClickZ, SearchEngineWatch, Ad Age, Web Marketing Today, MarketingProfs, and many others. I've found as many as I could for anyone who cares to check them out. Of all of these, LinkMoses Linking Commandments remains the single most read article I've ever written.
Google’s favoritism of Google+ in its new Search Plus results is just the latest in the line of favoritism it has done with vertical search? It’s not, because Google hasn’t really favored itself with vertical search.
In my opinion, there are three things that play a crucial role in what your ideal link building strategy should be: the size of your Budget, the quality of your Content and the quality of your Outreach. Which link building tactics you can use, depends on how much (or how little) you have available from each of these three elements.
Great video about using Keyword tools. I would add using your own Google analytics to see what has inspired your readers, what they're looking for and where they are coming from. But this video is a great start. Bravo.
Well, it’s official. Google’s succinctly-named Search Plus Your World is live. And right on schedule we have our first real Internet cat fight of 2012. Huzzah! Here’s a score card of what’s gone down in case you were sleeping.
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives.
At the heart of this pondering, is a fairly complex set of questions. For instance, how will online content be organized in 2012, 2013, 2025 and beyond? More importantly, how will those links be optimized to bring relevancy and traffic to your site?
After reading a number of complaints about the quality of results and how often Google+ pages were featured in the Top 3 positions in the new personalize...
First, I searched myself. Logged in as myself, I would expect a search for "Miranda Miller" to show results pertaining to... well, myself. Surprisingly, 3 of the top 9 results were for other Miranda Millers - granted, there are quite a few of us.
Search Engine Optimization for Apple's mobile platforms is a little confusing in that, by SEO some people mean, variously: writing your app to work well on the platform, ranking high on the iTunes app store, and ranking high on Google and other...