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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Boost Blog Traffic With Curated Resources & Lists

Boost Blog Traffic With Curated Resources & Lists | Content Strategy |Brand Development |Organic SEO | Scoop.it
Being included on a popular list of credible resources like our own BIGLIST of top Marketing Blogs or one of the many other collections of useful resources...
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The new Search Plus Your World feature will cause Google a lot of pain

The new Search Plus Your World feature will cause Google a lot of pain | Content Strategy |Brand Development |Organic SEO | Scoop.it

In time this may lead to links to useful information on Google+, ensuring our lock-in to Google products. That is not good for competition.

This stinks.

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Building Links & Driving Traffic with How To Posts

Building Links & Driving Traffic with How To Posts | Content Strategy |Brand Development |Organic SEO | Scoop.it
How to posts are a time tested method for building links and driving traffic in this article we will look at tips to maximize the technique & avoid mistakes...

 

From the earliest days of the internet, people have turned to search engines to find information and to solve problems. When you create “how to” posts, you fill this “information vacuum.”

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211 Link Building Articles, Posts, Interviews and Columns from Eric Ward

211 Link Building Articles, Posts, Interviews and Columns from Eric Ward | Content Strategy |Brand Development |Organic SEO | Scoop.it

For 17+ years I have written link building articles, columns, and blog posts for many publications. SearchEngineLand, ClickZ, SearchEngineWatch, Ad Age, Web Marketing Today, MarketingProfs, and many others. I've found as many as I could for anyone who cares to check them out. Of all of these, LinkMoses Linking Commandments remains the single most read article I've ever written.


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50 Things to Write About When You Have Writer’s Block

50 Things to Write About When You Have Writer’s Block | Content Strategy |Brand Development |Organic SEO | Scoop.it
I'm a simple gal with a simple dream: transforming the drab into the fab with an arsenal of paintbrushes, primer and power tools. I completely reject the notion that second hand is second class.

 

A great post by Kate...Writer’s block is a real issue that bloggers encounter at some point. It can be mild or it can be crippling.

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Pre vs. Post Content Marketing – Referral Analytics Revealed [Data]

Pre vs. Post Content Marketing – Referral Analytics Revealed [Data] | Content Strategy |Brand Development |Organic SEO | Scoop.it

As demonstrated in Conversions with Branded versus Non-branded Search, we recently did a thorough 26 month examination of our website analytics.

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To Understand Google Favoritism, Think "If Google+ Were YouTube"

To Understand Google Favoritism, Think "If Google+ Were YouTube" | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google’s favoritism of Google+ in its new Search Plus results is just the latest in the line of favoritism it has done with vertical search? It’s not, because Google hasn’t really favored itself with vertical search.
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The Different Styles of Link Building

The Different Styles of Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it

In my opinion, there are three things that play a crucial role in what your ideal link building strategy should be: the size of your Budget, the quality of your Content and the quality of your Outreach. Which link building tactics you can use, depends on how much (or how little) you have available from each of these three elements.

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Content Development That Gets Them Salivating

Great video about using Keyword tools. I would add using your own Google analytics to see what has inspired your readers, what they're looking for and where they are coming from. But this video is a great start. Bravo.

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Google: Ability To Block Sites From Search Results Will Return, But When?

Google: Ability To Block Sites From Search Results Will Return, But When? | Content Strategy |Brand Development |Organic SEO | Scoop.it
The ability to block web sites from search results disappeared when Google’s new Search Plus personalized results format launched this week. Blocking was a feature added with great fanfare last year.

 

By the way, the Google cached pages link has NOT been removed. Some people have mistakenly thought this in the past few weeks. It was simply moved into the page preview area.

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Promoting Your Content on YouTube

Promoting Your Content on YouTube | Content Strategy |Brand Development |Organic SEO | Scoop.it
Check out this AWESOME post at Basic Blog Tips : If you signed up for a YouTube account but you haven't figured out what to do with it, here's your answer - start promoting your content!
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Scalable Link Outreach with Gmail and Boomerang

Scalable Link Outreach with Gmail and Boomerang | Content Strategy |Brand Development |Organic SEO | Scoop.it

Link building has a special place in the SEO industry. Beyond being one of the harder skill-sets to master and acquire, link building is likely the most important element of an SEO campaign.

 

Link building can also be the most difficult job to:

 

Scale internally and externally
Train someone to do efficiently
Outsource
Hire someone 

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When Search & Social Act Like Children, Users Lose

When Search & Social Act Like Children, Users Lose | Content Strategy |Brand Development |Organic SEO | Scoop.it
Well, it’s official. Google’s succinctly-named Search Plus Your World is live. And right on schedule we have our first real Internet cat fight of 2012. Huzzah! Here’s a score card of what’s gone down in case you were sleeping.
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A New Linking Strategy: Out is the New In

A New Linking Strategy: Out is the New In | Content Strategy |Brand Development |Organic SEO | Scoop.it
I've been thinking a lot about my linking strategy lately. Trying to get incoming backlinks, making sure I have good ...
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Level343's comment, January 19, 2012 11:50 AM
Grazie a lei Guglielmo :)
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Why Great Content Doesn’t Guarantee You Links

Why Great Content Doesn’t Guarantee You Links | Content Strategy |Brand Development |Organic SEO | Scoop.it
As a modern, 'White Hat SEO' the whole world tells you that content is king. Creating something that is engaging, ...

 

Just like a rental property or some stocks and shares, your content has the potential to generate cold hard currency.

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Level343's comment, January 19, 2012 11:48 AM
Thanks Wayne :)
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The End of Link Building as We've Known and Loved it

The End of Link Building as We've Known and Loved it | Content Strategy |Brand Development |Organic SEO | Scoop.it
The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind. Google...

 

Google made the link building algorithm popular in the late 1990s and early 2000s. 

 

Who's laughing now? We haven't used "that method"ever. Organic SEO was our credo back then as well as today. Link building, has to be natural and it tales time. Period.

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Please Exit The Link Building

Please Exit The Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it
I’ve never been as irritated with SEO buzzwords as I am now. Each blog post scanned and tweet looked at means another near-certainty I’ll...

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12 Questions That Should Guide Your Content Marketing Plan

12 Questions That Should Guide Your Content Marketing Plan | Content Strategy |Brand Development |Organic SEO | Scoop.it
When developing your content marketing plan, use these twelve questions as a blueprint to guide your planning.

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Coca Cola Content 2020 Part Two

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...

 

In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives.

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Concept Link Building

Concept Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it

At the heart of this pondering, is a fairly complex set of questions. For instance, how will online content be organized in 2012, 2013, 2025 and beyond? More importantly, how will those links be optimized to bring relevancy and traffic to your site?

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Rank for Anything You Want on Google Search Plus Your World

Rank for Anything You Want on Google Search Plus Your World | Content Strategy |Brand Development |Organic SEO | Scoop.it
After reading a number of complaints about the quality of results and how often Google+ pages were featured in the Top 3 positions in the new personalize...

 

First, I searched myself. Logged in as myself, I would expect a search for "Miranda Miller" to show results pertaining to... well, myself. Surprisingly, 3 of the top 9 results were for other Miranda Millers - granted, there are quite a few of us.

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The 3 Incentives That Get People to Read Content and Buy Products

The 3 Incentives That Get People to Read Content and Buy Products | Content Strategy |Brand Development |Organic SEO | Scoop.it
When you want people to read your blog or buy your products, you’ve got to convince them to do it.

 

Instead, you’ve got to incentivize them. You’ve got to dangle a carrot, and let them chase it.

 

But what type of carrot should you dangle? Riches? Fame? World Peace?

 

Well, that depends…

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3 Critical Tips to Consider With Off Page SEO

3 Critical Tips to Consider With Off Page SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Check out this AWESOME post at Basic Blog Tips : We will all probably agree that search engine optimization is very important when building a successful website or blog and off page SEO is [..]...
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SEO for iPhone and iPad Apps: The Complete Guide

SEO for iPhone and iPad Apps: The Complete Guide | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search Engine Optimization for Apple's mobile platforms is a little confusing in that, by SEO some people mean, variously: writing your app to work well on the platform, ranking high on the iTunes app store, and ranking high on Google and other...
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The Blogger Outreach Tactics Your SEO Team Wants You to Learn

The Blogger Outreach Tactics Your SEO Team Wants You to Learn | Content Strategy |Brand Development |Organic SEO | Scoop.it
In an industry where content marketing is king, the most  successful blogger outreach establishes a mutual benefit: one that improves SEO for your client AND...
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