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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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The Different Styles of Link Building

The Different Styles of Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it

In my opinion, there are three things that play a crucial role in what your ideal link building strategy should be: the size of your Budget, the quality of your Content and the quality of your Outreach. Which link building tactics you can use, depends on how much (or how little) you have available from each of these three elements.

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Content Development That Gets Them Salivating

Great video about using Keyword tools. I would add using your own Google analytics to see what has inspired your readers, what they're looking for and where they are coming from. But this video is a great start. Bravo.

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Google: Ability To Block Sites From Search Results Will Return, But When?

Google: Ability To Block Sites From Search Results Will Return, But When? | Content Strategy |Brand Development |Organic SEO | Scoop.it
The ability to block web sites from search results disappeared when Google’s new Search Plus personalized results format launched this week. Blocking was a feature added with great fanfare last year.

 

By the way, the Google cached pages link has NOT been removed. Some people have mistakenly thought this in the past few weeks. It was simply moved into the page preview area.

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Promoting Your Content on YouTube

Promoting Your Content on YouTube | Content Strategy |Brand Development |Organic SEO | Scoop.it
Check out this AWESOME post at Basic Blog Tips : If you signed up for a YouTube account but you haven't figured out what to do with it, here's your answer - start promoting your content!
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Scalable Link Outreach with Gmail and Boomerang

Scalable Link Outreach with Gmail and Boomerang | Content Strategy |Brand Development |Organic SEO | Scoop.it

Link building has a special place in the SEO industry. Beyond being one of the harder skill-sets to master and acquire, link building is likely the most important element of an SEO campaign.

 

Link building can also be the most difficult job to:

 

Scale internally and externally
Train someone to do efficiently
Outsource
Hire someone 

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When Search & Social Act Like Children, Users Lose

When Search & Social Act Like Children, Users Lose | Content Strategy |Brand Development |Organic SEO | Scoop.it
Well, it’s official. Google’s succinctly-named Search Plus Your World is live. And right on schedule we have our first real Internet cat fight of 2012. Huzzah! Here’s a score card of what’s gone down in case you were sleeping.
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Are Google's "New Features" Really That New?

Are Google's "New Features" Really That New? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December, 21 of which were improvements t...

 

Does Being First Equate to Being Better?

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What does Google’s social search mean for SEO? We ask the experts.

What does Google’s social search mean for SEO? We ask the experts. | Content Strategy |Brand Development |Organic SEO | Scoop.it
A few days ago, Google made an announcement we all knew was coming sooner or later  - heralding the advent of social search. It was only a matter of time before we saw Google+ getting ...
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6 SEO Jedi Tactics to Try Before Turning to the Dark Side

6 SEO Jedi Tactics to Try Before Turning to the Dark Side | Content Strategy |Brand Development |Organic SEO | Scoop.it
If you're an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. Before giving in to the dark side, check out these SEO tips to renew y...

Via Melissa Fach - SEO-Aware
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Google, what were you thinking?

Google, what were you thinking? | Content Strategy |Brand Development |Organic SEO | Scoop.it

These are my personal top 3:

 

If Google wanted to work with our data, why didn’t they just ask? In discussions with various Google Kenya/Africa folks in the past, I’d raised the idea of working together more closely in Kenya. Getting Kenyan businesses online is precisely what we do.

 

Who authorised this? Until we uncovered the ‘India by way of Mountain View’ angle, I could have believed that this was a local team that somehow forgot the corporate motto, but not now.

 

Who knew, and who SHOULD have known, even if they didn’t know?

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Interview with Link Building Expert Ross Hudgen

Interview with Link Building Expert Ross Hudgen | Content Strategy |Brand Development |Organic SEO | Scoop.it
Ross Hudgens is one of my favorite link builders, and that's why I wanted to interview him so bad. This interview gives a ton of awesome link building advice!
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Dirty Little Secrets: The Trouble With Social Search

Dirty Little Secrets: The Trouble With Social Search | Content Strategy |Brand Development |Organic SEO | Scoop.it
When Google launched Search plus Your World on Tuesday, we expected the Google+-aided personalized search engine to draw serious criticism o...

 

The history of our existence on the web has been one of punctuated equilibrium. There’s no way to tell whether the latest upheaval is an extinction event or just the next new thing until long after it’s all over.

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How To Get Ahead Of The Competition in Local Search

How To Get Ahead Of The Competition in Local Search | Content Strategy |Brand Development |Organic SEO | Scoop.it

The catch is: local search traffic is considered the most effective, when you are talking about conversions, sales of products and recurring benefits.

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Rank for Anything You Want on Google Search Plus Your World

Rank for Anything You Want on Google Search Plus Your World | Content Strategy |Brand Development |Organic SEO | Scoop.it
After reading a number of complaints about the quality of results and how often Google+ pages were featured in the Top 3 positions in the new personalize...

 

First, I searched myself. Logged in as myself, I would expect a search for "Miranda Miller" to show results pertaining to... well, myself. Surprisingly, 3 of the top 9 results were for other Miranda Millers - granted, there are quite a few of us.

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The 3 Incentives That Get People to Read Content and Buy Products

The 3 Incentives That Get People to Read Content and Buy Products | Content Strategy |Brand Development |Organic SEO | Scoop.it
When you want people to read your blog or buy your products, you’ve got to convince them to do it.

 

Instead, you’ve got to incentivize them. You’ve got to dangle a carrot, and let them chase it.

 

But what type of carrot should you dangle? Riches? Fame? World Peace?

 

Well, that depends…

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3 Critical Tips to Consider With Off Page SEO

3 Critical Tips to Consider With Off Page SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Check out this AWESOME post at Basic Blog Tips : We will all probably agree that search engine optimization is very important when building a successful website or blog and off page SEO is [..]...
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SEO for iPhone and iPad Apps: The Complete Guide

SEO for iPhone and iPad Apps: The Complete Guide | Content Strategy |Brand Development |Organic SEO | Scoop.it
Search Engine Optimization for Apple's mobile platforms is a little confusing in that, by SEO some people mean, variously: writing your app to work well on the platform, ranking high on the iTunes app store, and ranking high on Google and other...
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The Blogger Outreach Tactics Your SEO Team Wants You to Learn

The Blogger Outreach Tactics Your SEO Team Wants You to Learn | Content Strategy |Brand Development |Organic SEO | Scoop.it
In an industry where content marketing is king, the most  successful blogger outreach establishes a mutual benefit: one that improves SEO for your client AND...
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5 Strategies for Creating Magnetic Online Content

5 Strategies for Creating Magnetic Online Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Brands are content publishers, and the Holy Grail of brand-produced content is magnetic content. Here are some tips for making yours as engaging as possible.
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Exotic SEO: Link Building to Your Sitemap and RSS Feeds

Exotic SEO: Link Building to Your Sitemap and RSS Feeds | Content Strategy |Brand Development |Organic SEO | Scoop.it
Sitemap SEO SEO has been around for more than a decade and as of this post, not one SEO Expert in the world encourages you to build back links to your sitemap. Let me be the first.
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Glen Woodfin's comment, January 14, 2012 6:45 PM
Thanks for including my post on your daily summary. I'm honored.
Level343's comment, January 15, 2012 6:37 AM
:) Hey, glen nothing like currating great content.
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Future Enterprise- The Future of The Internet

Future Enterprise- The Future of The Internet | Content Strategy |Brand Development |Organic SEO | Scoop.it

David Hunter Tow – Director of the Future Planet Research Centre, forecasts that within the next decade the Internet and Web may be at risk of ...

 

But Apple, Facebook, Google, Amazon as well as Cable and Internet TV companies have already begun to fragment the web to support their own Walled Garden strategies of quarantining and manipulating membership data, applications, entertainment, search results and identities. Facebook membership data cannot be transferred to other social sites.

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7 Social Media & SEO Tactics Businesses Will Adopt in 2012

7 Social Media & SEO Tactics Businesses Will Adopt in 2012 | Content Strategy |Brand Development |Organic SEO | Scoop.it
What will happen in the year ahead? I’m no fan of making predictions, but there are some major social media tactics that we can expect to affect bu...

 

Tactics = cheesy

Approach = better

 

SEO is not a "Tactic" it's a discipline that uses critical thinking with a content centric mind set and approach. Listening has always been and will continue to be the cornerstone of successful marketing. 

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Three Rules of Engagement – Your Content and Your Audience

Three Rules of Engagement – Your Content and Your Audience | Content Strategy |Brand Development |Organic SEO | Scoop.it

Click-through: it’s that wonderful moment when a searcher, a potential visitor, becomes a visitor in fact. They click through to the landing page, site page, article, etc. There’s a lot to the click-through, however, which is why it’s called the “click-through process”.

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Identifying and Repairing Content That Sucks

Identifying and Repairing Content That Sucks | Content Strategy |Brand Development |Organic SEO | Scoop.it
We haven’t tried to make it a secret that, among other things, we’re organic SEO content developers. As content developers, we’re always thinking of new ways to give our readers value. We hope we’re doing a good job of it!
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10 Most Important SEO Patents: Part 7 - Sets, Semantic Closeness, Segmentation, and Webtables

10 Most Important SEO Patents: Part 7 - Sets, Semantic Closeness, Segmentation, and Webtables | Content Strategy |Brand Development |Organic SEO | Scoop.it
Are you paying enough attention to the implications of semantic structures on Web pages such as lists, titles, headings, and tables, and how a search engine might treat the content within those structures and learn from them?

 

While Google has been introducing labels for different kinds of content for web publishers such as recipe or rating schema, they’ve created an Attribute Correlation Statistics Database powered by labels found on tables on the Web that enables them to do things like create labels for table columns that might be missing table headers with attribute labels.

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