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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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The hidden value of Google (not provided) for SEO

The hidden value of Google (not provided) for SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Since I am up to my as...oh right, wrong blog. Since I am busy as a beaver. No wait, that might not be taken well either (too Canadian, lol). Dammit. Since I have lot's left to do today, let me try and keep this as simple as possible.

 

What did we gain? - (not provided) data.
What is that? - people that are logged into Google.
What can we do with that? - target personalized elements.

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Need Google Plus and Twitter content? Go old school

Need Google Plus and Twitter content? Go old school | Content Strategy |Brand Development |Organic SEO | Scoop.it
Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that's all but ignored now. Discover this social media writing technique.
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5 Basic SEO Troubleshooting Tips for Content Marketers

5 Basic SEO Troubleshooting Tips for Content Marketers | Content Strategy |Brand Development |Organic SEO | Scoop.it

Without proper care and feeding, search traffic can fluctuate, fall victim to more aggressive competitor SEO practices or never get off the ground. Or search engines can simply take away features that make SEO easier to do.

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Level343's comment, January 26, 2012 6:37 PM
You're welcome wayne!!!
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Presenting Your Product as a Masterpiece: You Can’t Market a Piece of Junk

Presenting Your Product as a Masterpiece: You Can’t Market a Piece of Junk | Content Strategy |Brand Development |Organic SEO | Scoop.it
Have you ever heard the phrase, “You can’t market a piece of junk?”  There are other… ahem… shall we say, more ‘graphic’ versions of the saying, but that’s the cliché sans the expletives.
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Google Penalty or Algorithm Change: Dealing With Lost Traffic

Google  Penalty or Algorithm Change: Dealing With Lost Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site's rankings and traffic. This framework should help you keep your head should the unthinkable happen.
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Content 2020: Dynamic Storytelling, Provoking Conversations and the Future of Marketing [VIDEO]

Content 2020: Dynamic Storytelling, Provoking Conversations and the Future of Marketing [VIDEO] | Content Strategy |Brand Development |Organic SEO | Scoop.it
Coke is betting the farm and their entire long-term marketing efforts on using the web for content marketing. Maybe its time you considered doing the same?

 

I'm so glad I found this post.. it has all the wonderful Coca-Cola videos I've been sharing lately. Their Marketing company is hitting this campaign out of the ball park!

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5 Creative Broken Link Building Strategies

5 Creative Broken Link Building Strategies | Content Strategy |Brand Development |Organic SEO | Scoop.it

Broken link building is starting to get a bad rep. People think it’s a narrow, straightforward strategy, when in reality it’s not. You can get more creative with this strategy than any other link building technique out there.

 


Via Chris @ RWS
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Infographics: Why They Fail For Link Building

Infographics: Why They Fail For Link Building | Content Strategy |Brand Development |Organic SEO | Scoop.it
We’ve all seen them: too much of them. They filter through our Twitter stream, pop up in our News Feed, and infiltrate our search results.

 

Oo this is a different song & dance. I've always read they're (infographics) are great for link building. As a matter of fact we're still getting links from Google Dance Infographic. Interesting, indeed. 


Via Chris @ RWS, wayneb77
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Google's Query Based Analysis and Reranking of Search Results

Google's Query Based Analysis and Reranking of Search Results | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google's query-based analysis of search topics and search results can play a role in how some pages are increased or decreased in search rankings, and a series of new patent applications provide more depth in how this analysis may work.

 

Yeah finally Bill Slawski is using pictures in his posts!! ;) lolol Great post I might add.

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Level343's comment, January 24, 2012 3:50 PM
Welcome Wayne... enjoy your week!
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Is Your Link Strategy Selfish?

Is Your Link Strategy Selfish? | Content Strategy |Brand Development |Organic SEO | Scoop.it
The pursuit of links is far too often a highly selfish process. It’s all about your target keywords, your business model, and your rankings. Getting over your selfish goals and thinking about what others want is where actual innovation comes from.
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Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics

Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Have you ever logged into your analytics account and noticed how your traffic and pageviews are up?

 

If you aren’t tracking people you won’t be able to figure out how to maximize your revenue. You can’t engage with them if you aren’t able to tie the actions they take or don’t take with their actual names and email addresses.

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Strategizing Your Content Like Napoleon

Strategizing Your Content Like Napoleon | Content Strategy |Brand Development |Organic SEO | Scoop.it
At this point you should have a general idea of who your audience is, what you are trying to get them to do, and what you already have in place to try and accomplish these goals.

 

The real art of the content strategy process comes with figuring out what kind of content you need to publish in terms of substance and format, and when and where to publish.

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The Best Link Building Blogs, Experts and their Tutorials from 2011

The Best Link Building Blogs, Experts and their Tutorials from 2011 | Content Strategy |Brand Development |Organic SEO | Scoop.it

Tad has hit this post out of the ball park.

He shares tons of information with links to

 

Link Building Tutorials

Analysis of Link Building

Link Building Experts on Twitter

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How Classification of Page Elements and Search Results May Influence Alternative Titles and Snippets Displayed in Google

How Classification of Page Elements and Search Results May Influence Alternative Titles and Snippets Displayed in Google | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google has been transforming titles and snippets of pages to better match the queries those pages are being found for in search results, but exactly how are they choosing those titles and descriptions?
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Google+ Prepares to Revolutionize the Local Landscape

Google+ Prepares to Revolutionize the Local Landscape | Content Strategy |Brand Development |Organic SEO | Scoop.it
If Google merged its huge vault of business information into Google+ pages tied to its Maps, Places and other services, it could become a local marketing giant.
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Are You Keeping Secrets From The Search Engines?

Are You Keeping Secrets From The Search Engines? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Many webmasters are obfuscating the content of their sites’ pages from view of the search engines. They post content that appears differently for human readers than it does for search engine crawlers.
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Five types of content

Content marketing involves providing useful, non-promotional information to your prospective clients. But what is the best way to get that message across? Co...

 

I noticed the video, which I think is just as good as the post, but if you want to read the post you can find it here

http://www.contentmarketinginstitute.com/2011/12/5-posts-you-need-to-grab-attention/

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6 Link Building Tips For Small Site

6 Link Building Tips For Small Site | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are a million and one blog posts out there that all claim to give away the secret ingredient for an effective link building campaign, most of them harp on about creating great content and letting the links just come in naturally.

 

Eventually you want to become a recognised industry leader, you want people to see your name and know instantly you know what you’re talking about so you might as well start this now. Create a stock pile of really high quality, informative content that proves you know your stuff. Drip feed it through your site and your blog but don’t expect any amazing results overnight, this is just laying the foundations to build from.

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Level343's comment, January 26, 2012 6:37 PM
Hey Chris, :)
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25 Google+ tips and tricks

25 Google+ tips and tricks | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google+ unveiled itself to the public amidst a chorus of praise and adulation from techies all over the globe.

 

This is a must read for anyone using Google + I would even venture to say it's bookmark worthy! Links anyone ;)


Via Jim Fierce, wayneb77
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How to Increase Pageviews and Reduce Bounce Rate in WordPress

How to Increase Pageviews and Reduce Bounce Rate in WordPress | Content Strategy |Brand Development |Organic SEO | Scoop.it
Tips and tricks to increase page views and reduce bounce rate in WordPress to maximize ad revenue.

 

Can't get enough tutorials on WP, nice stuff here. 


Via Melissa Fach - SEO-Aware
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Three new ways to visualise your SEO performance

Three new ways to visualise your SEO performance | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO practitioners don’t typically share their operational methods.

 

Not sure how I missed this... excellent read.

 

SEOs spend a huge amount of time painstakingly ensuring they are up to date with the latest algorithmic changes, as well as the mania of the actual task of optimisation itself, but little attention is given to what comes after, i.e. presenting the results in interesting, innovative and ultimately strikingly useful ways.

 

SEOs need to remember that their job isn’t done until someone can very quickly see the results and therefore appreciate all the hard work!

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Bringing Value to Data Mining and Advanced Analytics

Bringing Value to Data Mining and Advanced Analytics | Content Strategy |Brand Development |Organic SEO | Scoop.it
What you need to know to bring value to your data mining and advanced analytics processes...

 

“In business, as in baseball, the question isn’t whether or not you’ll jump into analytics. The question is when. Do you want to ride the analytics horse to profitability … or follow it with a shovel?" – Rob Neyer, author and senior writer, ESPN.com

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6 Branding Approaches They Forgot to Teach You in Business School

6 Branding Approaches They Forgot to Teach You in Business School | Content Strategy |Brand Development |Organic SEO | Scoop.it
Do you have all the basics of branding in place, but you are still struggling to create even a dent in your competitor’s market share? Most companies don’t get branding… and for the ones that do, it’s often not enough.

 

How true, I've always loved Appl because of the why & how it made me feel. Neil touches on some very important psychological behavior to look for.

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Survey results: How businesses are adopting and dealing with data

Survey results: How businesses are adopting and dealing with data | Content Strategy |Brand Development |Organic SEO | Scoop.it
Feedback from a recent Strata Online Conference suggests there's a large demand for clear information on what big data is and how it will change business.

 

I've heard this more than once... "Once they have a system, talent shortages and a variety of other, more specific concerns emerge."

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Does Google Index Your robots.txt?

Does Google Index Your robots.txt? | Content Strategy |Brand Development |Organic SEO | Scoop.it

As an SEO, you must have tried this search operator in Google: [site:example.com]. This simply returns the pages from example.com that have been crawled and included in the Google index.

 

The Google bot does not crawl any pages that are ‘disallowed’ by the robots.txt file. Everything makes sense till now but what if your robots.txt file started to appear in Google search results?

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