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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Why do you need a professional website design company?

Why do you need a professional website design company? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Business websites should be designed by professionals. Small business owners are encouraged to consider these points when decided whether or not to design their websites themselves. (RT @mike_allton: Why Do You Need a Professional Web Design Company?

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Consider SEO In Your Web Design

Consider SEO In Your Web Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
Consider SEO from the very beginning of your web design stage http://t.co/sQsesSXP #seo #webdesign...

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Top 5 Outlawed SEO Tactics

Top 5 Outlawed SEO Tactics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Put that black hat away. Shady SEO tactics can get your site severely penalized by search engines. Punishments can range from losing organic traffic for a few days to losing it permanently.

 

The term “cloaking” certainly sounds dark and mysterious, but the concept is relatively simple. It means that a Web server will deliver different content based on whether the request is coming from a search engine or a Web browser.

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Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations | Content Strategy |Brand Development |Organic SEO | Scoop.it
The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews.

 

The importance and value of online reviews is on the way up!

 

Local consumers are becoming more familiar with online reviews and therefore placing more value and trust in them.

 

Online reviews give users quick access to information which helps them make informed decisions faster and more easily than ever before.

 

This growing trust means that users are prepared to make decisions based on fewer reviews.

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Pruning an Overgrown PPC Campaign

Pruning an Overgrown PPC Campaign | Content Strategy |Brand Development |Organic SEO | Scoop.it
Whether its overgrown ad groups, sickly keywords, unproductive keywords, overgrown ad copy tests, or a particular product or service is failing to thrive in PPC, it's time to get pruning. Your PPC garden will thank you with healthier growth.

 

Have you ever planted flower or vegetable seeds and watched half of them fail to sprout? In all likelihood, the seeds were no good to begin with – either they weren’t ready to germinate, or they were past their prime, or diseased in some way. This is nature’s way of producing only the best plants – survival of the fittest, if you will.

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Is Your Global Search Ecosystem Thriving Or Dying?

Is Your Global Search Ecosystem Thriving Or Dying? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Nearly two years ago, I wrote about creating a Global Search Center of Excellence and since have had the opportunity to keynote a number of company search summits, conference panels and then last week at the International Search Summit at SMX, I spoke...

 

To achieve this level of success, it is critical that the IT and content teams understand how Search Engines collect and score data and ensure that they enable the infrastructure to comply with those factors.

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SEO: The Secret Art Unravelled

SEO: The Secret Art Unravelled | Content Strategy |Brand Development |Organic SEO | Scoop.it
If like me you entered the SEO world through the lure of internet marketing you possibly came across many “gurus” who offer their services to reveal their...

 

With a well written post, they should see their conversion rate increase in my opinion as something else starts to take effect – they gain the trust and respect of the community and they start seeing customers and readers recommending their business. That subject is for another day though.

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The 7-Point Checklist for Powerful Landing Page Copy

The 7-Point Checklist for Powerful Landing Page Copy | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.

 

If within 3 seconds, a site visitor can't glean what exactly they can do on that page, they click the back button. On a landing page, that means you could be losing new leads or reconverts, not just regular site traffic. And those are high stakes!

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Four Tips for Improving Landing Page Conversions

Four Tips for Improving Landing Page Conversions | Content Strategy |Brand Development |Organic SEO | Scoop.it
Over the years, we’ve written a lot about landing pages, conversions and calls to action. It’s not enough to get traffic – although traffic is, of course, important.

 

Clear Calls to Action:

A clear call to action directs the potential customer to the information they what to see. Even if you’re ranking well for your search terms, it will not matter if the customer cannot find what he is looking for within the first three seconds.

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The three E's of successful content marketing: Engage, Educate, Earn

The three E's of successful content marketing: Engage, Educate, Earn | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.

 

For those that are grappling with content ROI, I recommend sticking to the three simple E’s of content marketing: Engage, educate, earn.

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Is There Such a Thing as Content Strategy?

Is There Such a Thing as Content Strategy? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Strategy is defined at a senior management level. Good content can help implement that strategy..

 

The Web is about the rise of customer power. Social media is just one example of that. Is the organization truly going to focus on and organize around the customer?

 

That's the key strategic question. How do we frame content in that context? So, it's not about content but rather about culture, because as the great Peter Drucker once said, "Culture eats strategy for breakfast."

 

Picture credit:

http://www.marketcues.com/blog/wp-content/uploads/2011/05/content-is-king1.jpg

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A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions

A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions | Content Strategy |Brand Development |Organic SEO | Scoop.it
Maximizing your online conversion funnel happens when you experiment with each element of customer interaction, dig deep into the analytics & optimize the design. You don’t have to test everything at once.

 

Fortunately, you don’t have to test everything at once. But where should you start? In this article I’ll tell you:

 

Where you should start

 

The most important interaction points to test

 

The essential elements at those interaction points to test

 

And different tests you can run.

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3 Underused Paid Search Metrics

3 Underused Paid Search Metrics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these metrics that are either new, or not used frequently enough, are the right places to start extracting additional insight.

 

However, there are still some metrics that are either new, or aren’t used frequently enough. These metrics can extract additional insight, and help provide optimization inpu

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What are some effective techniques for building links?

Pulkit Agrawal from Ahmedabad, India asks: "Organic link building, according to me is one of the most difficult tasks for SEOs of SMEs. Can you please list 5... (Google Webmaster Help: What are some effective techniques for building links?

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A Quick and Dirty Guide to Optimizing Your +1 Button for Speed, Placement and Conversion

A Quick and Dirty Guide to Optimizing Your +1 Button for Speed, Placement and Conversion | Content Strategy |Brand Development |Organic SEO | Scoop.it

There’s no denying it: slow page load will kill your conversion. This illustration from StrangeLoop demonstrates that: Just one second and you can lose 7% of sales. Did you know that the original Google +1 button took 2 seconds to load?

That’s true…and I don’t know about you, but I would definitely want to do all I could do to speed up my pages….


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Recovering (Not Provided) Keyword Data

Recovering (Not Provided) Keyword Data | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google Webmaster Tool search query data is more accurate than currently perceived. Clicks seem to be correlated enough with visits to make a conservative estimate of (not provided) data and to show how to recover a percentage of this valuable data.
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Survey Paradox: People Like Google But Not What It's Doing

Survey Paradox: People Like Google But Not What It's Doing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Last week the Pew Internet Project released findings of a survey on search, personalization and targeted advertising. In a nutshell, survey respondents had a very positive view of search and the quality of search results.

 

Interesting "Pew didn’t insert Google’s (or Bing’s) names into the questions about personalization or data mining to see if these activities would harm brand perception and usage. Pew simply asked about data mining in the abstract. However it would have been very interesting to see the answers to those more specific questions."

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3 Proven Ways to Convert Traffic From Search

3 Proven Ways to Convert Traffic From Search | Content Strategy |Brand Development |Organic SEO | Scoop.it
Marketers can optimize the website experience to improve conversions from paid search traffic. Here's how.

 

For example, visitors who click on ads related to the term "waterproof jackets" should see a banner that reinforces this offer on every page throughout their visit, including checkout. While they may want to look at related products like sleeping bags and tents, the original intent of the visit is clear. Provide a visible anchor display that will take them back to the area of the website that allows them to follow through with their intent to buy.

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Repeat After Me: “Target. Market.”

Repeat After Me: “Target. Market.” | Content Strategy |Brand Development |Organic SEO | Scoop.it
Recent truth. A client came to us with a business strategy; their biggest concern was finding a copywriter familiar with the language usage of their target country.

 

Good Content, Bad Aim

Good content doesn’t mean much if you’re not writing to your target market. You can write quality content until the cows come home, but if it doesn’t address your clients’ and customers’ needs, it might as well be spam. Okay, maybe that’s a little harsh, but still…

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Common SEO Myths and Misconceptions

Common SEO Myths and Misconceptions | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO has a bad reputation, lets face it. Shady linkbuilding, key-phrase stuffed doorway pages and secret handshakes are all part and parcel of being a search engine marketing expert. Or are they?

 

META DATA HAS NO IMPACT
This is one myth that really hacks me off and is shrouded in misunderstanding. Most search engines stopped looking at meta keywords a long time ago as they have been so heavily abused in the past.

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Martin (Marty) Smith's comment, March 11, 2012 2:32 PM
So right and so many of these ridiculous urban legends are dangerous. Marty
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Is SEO Killing America?

Is SEO Killing America? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. Sigh.
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Dominating with Content and the Fight to the Top

Dominating with Content and the Fight to the Top | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content developers R’ Us. Using the highest forms of technological pen and ink (to wit, the computer), we craft humorous, informative, selling copy – not for just anybody, but for your target market.
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Five steps for creating phenomenal content

Five steps for creating phenomenal content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Econsultancy (blog)Five steps for creating phenomenal contentEconsultancy (blog)And how can you ensure your content is right for your customers and your brand? Here are five steps to help you figure out the right strategy.
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The future of content marketing

The future of content marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it

Blogs have receded in significance as more social channels and video have risen to the fore. Visual content is increasing in importance.

 

Marketers aren't only interested in video, but are looking to images and infographics to tell their stories. So, apparently, are consumers – how else can you account for the meteoric growth of Pinterest?

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Why an Optimized Content Strategy is Crucial for Social & Search

Why an Optimized Content Strategy is Crucial for Social & Search | Content Strategy |Brand Development |Organic SEO | Scoop.it
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former.

 

Aside from the usual reasons why you should push for Organic SEO on your content development. Here is another good reason to keep this in practice.

 

When you publish content in Twitter or Facebook, how findable is that content after 24 hours, 48 hours, one week, one month? With Google+ and SPYW your content has further reach and a longer life than in any other social network. That is powerful.

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