Content Strategy |Brand Development |Organic SEO
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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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The Race for Search

The Race for Search | Content Strategy |Brand Development |Organic SEO | Scoop.it
  Google is forging ahead in the social side of the web with Google+ and Google+ Your World or social search. Facebook, on the other hand, is headed in the reverse direction.

 

What could this mean for ads? The search advertising market is a $15-$19 billion industry. Quality search results mean Facebook may be better poised to sell relevant keyword ads alongside search results. Will Microsoft’s Bing prove to be a threat?

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Essential Steps to Creating Great Content

Essential Steps to Creating Great Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Everyone is familiar with the mantra “great content attracts valuable links”, or “if you write it, they will come.” Of course, both are true to some extent, but great content also needs great promotion...
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Strategies to Market Your Content for Links

Strategies to Market Your Content for Links | Content Strategy |Brand Development |Organic SEO | Scoop.it
You've done your research, and created quality content such as a blog post, video, tool, or mobile app. Now it's time to market that content for links. These link development strategies can be used by both large and small sites.

 

Reverse Engineer

One approach is to find similar types of high ranking content, and analyze what that site did to market the content. It will take some research, but the knowledge can then be applied to promote your other content as well.

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Google Experiments With Paid Inclusion & Does "Promoted" Meet FTC Guidelines?

Google Experiments With Paid Inclusion & Does "Promoted" Meet FTC Guidelines? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it’s come back from the most unlikeliest of sources: Google.

 

OK, I knew that. But these were called “Promoted Videos” originally, then changed to “Sponsored Videos,” then changed back to Promoted, which to my ear doesn’t sound as ad-like. So why were they changed?

 

To that, Google noted a blog post from March saying:

 

We think “Promoted Videos” more accurately describes this program than “Sponsored Videos,” the original name.


I was also told that “Promoted” was determined to be more descriptive and appropriate.

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Penguin, Penguin, Who’s Got the Penguin? Let’s Throw a Link At It…

Penguin, Penguin, Who’s Got the Penguin? Let’s Throw a Link At It… | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s only been a few short weeks since Google dropped the Penguin on search. Funnily enough, many of the ones squealing were the same people who ignored the warnings: STOP THE SPAM. Before you start thinking, “No big deal.
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Link Building Post Penguin | SEO Creative

Link Building Post Penguin | SEO Creative | Content Strategy |Brand Development |Organic SEO | Scoop.it
If your site is in a competitive industry then it is very difficult to rely on good content gaining links, therefore link building is still necessary for some SEO campaigns.
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Future of SEO: Investment, Innovation & Integration

Future of SEO: Investment, Innovation & Integration | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.

 

It's great to be part of an industry that can adapt to change so rapidly. While there are many elements of this market to fix there are also sizable opportunities that we are all in a great position to take advantage of. Change is the only constant in our industry.

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List of Search Engines Other Than Google

List of Search Engines Other Than Google | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here you will find a comprehensive list of search engines other than Google.

 

Nice list with links... 

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Let the LDA Google Games Begin | SEO Bullshit

Let the LDA Google Games Begin | SEO Bullshit | Content Strategy |Brand Development |Organic SEO | Scoop.it
Let the LDA Google Games Begin The LSI myth is all grown up! Here I go again... and seriously, I just can't fucking help me'self. Ya know?
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New Google Plus Data Shows Weak User Engagement

New Google Plus Data Shows Weak User Engagement | Content Strategy |Brand Development |Organic SEO | Scoop.it
We used RJMetrics was used to conduct user loyalty analysis and cohort analysis on publicly available Google+ data.

 

Here are some of our most interesting findings:

 

** The average post has less than one +1, less than one reply, and less than one re-share.

 

** 30% of users who make a public post never make a second one. Even after making five public posts, there is a 15% chance that a user will not post publicly again.

 

** Among users who make publicly-viewable posts, there is an average of 12 days between each post

 

** A cohort analysis reveals that, after a member makes a public post, the average number of public posts they make in each subsequent month declines steadily. This trend is not improving in newer cohorts.

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Beyond Content: Compelling, Consistent, Valuable Marketing

Beyond Content: Compelling, Consistent, Valuable Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries).  The idea of SEO fast food is that everyone wants fast online marketing; they want fast results.  They want to...

 

Compelling Marketing

You see examples of compelling marketing everywhere you go. You see them on billboard ads, television ads, print ads… Everywhere you see various examples of marketing meant to extol the virtues of products. –Or, more correctly, your own virtues if you simply own this product.

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The Knowledge Graph

The Knowledge Graph | Content Strategy |Brand Development |Organic SEO | Scoop.it

"The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that's relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do," explains Google.

 

As Mashable says, "the transition from a word-based index to this knowledge graph is a fundamental shift that will radically increase power and complexity."

 

Video included at the bottom... 

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11 Tips to Get Your Content Marketing on Track [Research]

11 Tips to Get Your Content Marketing on Track [Research] | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content marketing, regardless of what marketers call it, is the most popular digital marketing strategy according to Chief Marketer’s March 2012 online survey of US marketers.

 

Content marketing encompasses a variety of formats. Every marketer is challenged creating sufficient information to answer customer questions and to set the business apart from its competitors.

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Web Directories: More Than Just Link Juice

Web Directories: More Than Just Link Juice | Content Strategy |Brand Development |Organic SEO | Scoop.it
Should you submit your websites to Web directories? Find out how Web directory submissions can benefit you, even beyond offering link juice.
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Developing Copywriting & Content Strategies Like a Pro

Developing Copywriting & Content Strategies Like a Pro | Content Strategy |Brand Development |Organic SEO | Scoop.it
(2 Phases, 6 Steps and a Partridge in a Pear Tree) Many business owners hire copywriters and content strategists (shameless plug: we do this) to create conversion copy for their landing pages, but they also hire us to provide articles,...
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Google Product Search To Become Google Shopping, Use Pay-To-Play Model

Google Product Search To Become Google Shopping, Use Pay-To-Play Model | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free.

 

LOL this cracks me up

For searchers, Google’s trying to find the balance between having incredibly comprehensive results and the noise that can harm relevancy when there’s too much junk and not enough signal, it seems. As I said, it remains to see if they’ll get that balance right.

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How to show your picture next to your articles in Google search results

How to show your picture next to your articles in Google search results | Content Strategy |Brand Development |Organic SEO | Scoop.it
Blog post at slymarketing : Google search is by far my best traffic resource.

 

Included is a Video tutorial of how to show your picture in Google search

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SEO tactics that can ruin your business reputation

SEO tactics that can ruin your business reputation | Content Strategy |Brand Development |Organic SEO | Scoop.it
You've probably received dozens of emails offering SEO services for your business website.

 

While there are many ways to build links to your website so that your site benefits from improved search engine rankings; this post describes how some underhand SEO tactics can backfire on your business.

 

Many businesses end up paying for SEO services that engage in sleazy spammy black hat link building tactics, unaware of the damage to their reputation.

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Online Marketing 101: In the Beginning, There Was Google

Online Marketing 101: In the Beginning, There Was Google | Content Strategy |Brand Development |Organic SEO | Scoop.it
Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it?

 

In the beginning of all this, there was Google. Oh, sure, the Internet came about first, but did you really care (for the most part) until the Big Daddy search engine came along? Once we started asking the SE for everything from “how to put up a roof” to “how much does this cost”, life changed forever.

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It’s not all about you: The value of objective content marketing

It’s not all about you: The value of objective content marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Information about your brand is essential to content marketing, but objective content is your way to write to your audiences about what matters to them.
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SEO Tool Review: CognitiveSEO Does Link Analysis

SEO Tool Review: CognitiveSEO Does Link Analysis | Content Strategy |Brand Development |Organic SEO | Scoop.it
It’s one of those “too good to be true” things. They offer a lot: best link data ever, better insight into backlink profiles, and so on.

 

This is a link management program, which is totally different. If you want to compare your links to a competitor’s, for example, you can do it. If you want to keep track of your link building campaigns in terms of where they were requested, which ones are under review, broken or being processed, CognitiveSEO will help you do it.

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kTea's comment, May 22, 2012 11:08 AM
I use http://keyworda.com This tool allows to use keyword density analysis to find search terms your competitors are using on their pages, where each term is used and weights of every term in various types of page content. It also allows to select the keywords of your interest and compare their stats against your page.
Level343's comment, May 22, 2012 12:29 PM
@kTea thanks for the information... :)
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Learn: SEO Lingo Defined | Search Engine Journal | Level343

Learn: SEO Lingo Defined | Search Engine Journal | Level343 | Content Strategy |Brand Development |Organic SEO | Scoop.it

Adding this to our 

http://level343.com/article_archive/2011/10/06/seo-definitions-understanding-seo-terminology/

 

 

While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place!

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BREAKING: Google Makes Search Smarter And SEO Harder

BREAKING: Google Makes Search Smarter And SEO Harder | Content Strategy |Brand Development |Organic SEO | Scoop.it
Earlier today Google began rolling out a huge update to it’s search engine - the Knowledge Graph.

 

The SEO of old (a year ago) is dying at a much faster pace than expected. Over the past year-and-a-half Google has released more than 12 major updates to its algorithm, each one smacking websites down in the rankings like it’s going out of style. The hand of the big G is coming down, hard. In addition we’re now seeing double-digit percentages in the amount of search traffic where we aren’t provided the keywords searchers are using.

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Sears Explains Its Success In Content Marketing - Forbes

Sears Explains Its Success In Content Marketing - Forbes | Content Strategy |Brand Development |Organic SEO | Scoop.it
Earlier this week we profiled digital marketing execs from General Mills and GE on how they’re running their organizations like publishers.

 

We leverage our online platforms – Facebook, Twitter, Pintrest, and Shop Your Way, to promote the FitStudio content. We also use some of our more traditional Sears marketing assets to let our customers know about FitStudio. We do use some paid methods of distribution as well. Since we have such a rich library of fitness content, we leverage services that allow people to choose our content from multiple online portal links.

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Google Search Just Got 1,000 Times Smarter

Google Search Just Got 1,000 Times Smarter | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google has introduced the "Knowledge Graph" — or semantic analysis — to its most fundamental tool, search. Here's what that means.

 

Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.

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The Richards Group's comment, May 18, 2012 10:23 AM
My dog is my best friend. Google is a close second... :-)