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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Disturbing Trend with Big Business Points to the Failures of SEO

Disturbing Trend with Big Business Points to the Failures of SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Over the past year, we’ve seen an emerging trend among big business clients.

 

Several potential clients have come to us lately with a big, fat, noticeable problem. They talk about needing optimization. They talk about keywords, traffic and links. In other words, they use a whole lot of SEO lingo to describe what’s happening. But they miss the boat.

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How to Understand Your Google “Not Provided” Traffic

How to Understand Your Google “Not Provided” Traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.
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Essential Online Marketing Shifts: Optimization & Adaptability

Essential Online Marketing Shifts: Optimization & Adaptability | Content Strategy |Brand Development |Organic SEO | Scoop.it
I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to...

 

Yesterday I saw a video on the Inc. Magazine website titled, “Increase Your Search Engine Page Rank”. Is that really what a business needs to succeed online? An inflated PageRank score? What about understanding how to attract more customers? What about engaging customers who are inspired to refer your brand to even more customers?

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There Are Only 2 Ways to Build Backlinks by Vertical Measures

There Are Only 2 Ways to Build Backlinks by Vertical Measures | Content Strategy |Brand Development |Organic SEO | Scoop.it
Manual link building and link attraction are the only two ways to build backlinks. A perfect link building campaign would utilize both strategies.

 

The way we see it, link building comes down to two approaches: manual link building and link attraction. A mix of both tactics is needed for the most well-rounded link profile that can help your site rise up the SERPs.

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How Will Personalized Search Affect Your Marketing Strategy?

How Will Personalized Search Affect Your Marketing Strategy? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Sweeping and fundamental changes to online search are in full swing.

 

We knew it was bound to happen..."new metrics will be needed to evaluate SEO programs. Less important to search visibility will be pure, “objective” rankings; more important will be social shares and the quality of social shares. Another factor playing into this equation is that Google has begun to hide organic search data from logged-in users, making fewer facts available to SEO strategists."

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Get More International Links With This Infographic Linkbuilding Tactic

Get More International Links With This Infographic Linkbuilding Tactic | Content Strategy |Brand Development |Organic SEO | Scoop.it

We have a few International links we should tackle with this approach. How about you?

 

This process has (so far) gathered us and our clients additional links from China, Japan, Ukraine, Russia, Spain, Portugal, France, Germany, Italy, Poland, Romania, Brazil and Mexico. This isn’t all that surprising considering infographics naturally gain placement all over the world, but all too often we dismiss these potential links as beyond our reach.

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10 Basic Bing Local Optimization Tips

10 Basic Bing Local Optimization Tips | Content Strategy |Brand Development |Organic SEO | Scoop.it
Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals.

 

Hey whatever it takes...I'll take 15% how about you? Lets show Bing some love.

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Level343's comment, January 31, 2012 1:07 PM
Hey ABroad :) you are welcome...I think we owe it to ourselves and clients to keep Bing in the mix.
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Google+ is Everywhere!

Google+ is Everywhere! | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here are some of the search related articles we have found interesting lately.

 

There is an awesome video and ooddles of why he world is not happy with Google links.

 

Here is why: Google’s success is founded on quality.

Google won over long forgotten search engines like AltaVista and Excite because they constantly focused on helping the searcher find what he or she was looking for. AltaVista, for instance, lost because it stopped working on the search algorithm, focusing on building a portal instead.

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Conversation Agent: Web Strategy of the Future

Conversation Agent: Web Strategy of the Future | Content Strategy |Brand Development |Organic SEO | Scoop.it
A company or brand Web strategy should include considerations for how people will search, share, and involve through the content.

 

1/3 editorial impact -

1/3 community building -

1/3 marketing principles -

 

It's your brand hatching, your brand on content, then people on content. It comes from the Web presence of the future, something I wrote a good four years ago here. You can see the images here.

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How Does an SEO Screw in a Light Bulb? Very Carefully

How Does an SEO Screw in a Light Bulb? Very Carefully | Content Strategy |Brand Development |Organic SEO | Scoop.it
“What’s in a name,” quoth Shakespeare. “That which we call a rose, by any other name, would smell as sweetly…” Ah, poetry. However, while Shakespeare wrote some beautiful prose, he got one thing wrong.

 

Everything is in a name – whether you’re an SEO, a business, or just a guy walking down the street.

Always love writing for SNC this was a fun post... 

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5 Unbreakable Rules of Landing Page Design

5 Unbreakable Rules of Landing Page Design | Content Strategy |Brand Development |Organic SEO | Scoop.it
Zach Ball has identified five key areas to which you must pay attention if you want to develop a most effective landing page for your website.

 

A must do for a successful landing page "Conducting usability tests is a good way to determine what is working and what is not. Sit down with your users and ask them to find certain information on your site to test navigation, or just ask them how they like the design. It’s a good way to get a sense of what you need to change."

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Internet Marketing in January: Team Hallam’s Favourite Blog Posts

Internet Marketing in January: Team Hallam’s Favourite Blog Posts | Content Strategy |Brand Development |Organic SEO | Scoop.it
It is time for the first round up of the year and I have to say there appears to be a wealth of well written, well researched content that h...

 

You see why I love my Nottingham posse? They are creative, gracious, talented, super stars! Oo yes, we were included in this wonderful list of heavy hitters. Thanks you #TeamHallam!

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Where SEO meets Quantum Physics

Where SEO meets Quantum Physics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Call me a geek (because I am one) but I think there are a lot of similarities between SEO and Quantum Physics. Yes, I know, it sounds ridiculous. Bear with me, it'll make sense. Well, actually, it probably won't, but don't let that stop you.

 

Constant Chaos; welcome to SEO

This is actually very similar to how SEO works - especially rankings on search engines: you never know exactly where a website ranks for a given keyword until you type it in the search box and observe the results.

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Schema and CTR Increase

Schema and CTR Increase | Content Strategy |Brand Development |Organic SEO | Scoop.it
A small term-level case study into CTR uplift post implementation of hReview...

 

This isn’t a how-to post, as I wanted to focus more on quantifying the CTR benefits and also the difficulties inherent in trying to do so.

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Google Plus will build your search traffic

Google Plus will build your search traffic | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It's a huge opportunity, and you need to capitalize on it now.
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4 Key Analytics Metrics That You’re Probably Underestimating

4 Key Analytics Metrics That You’re Probably Underestimating | Content Strategy |Brand Development |Organic SEO | Scoop.it
What are your site visitors trying to tell you? In this post, learn how to use analytics to uncover how and why visitors are interacting with your site.

 

This is a long post...roll your sleeves up and take a look. Because engaging users with content is important for SEO, but more importantly, the way visitors interact with the site can alert you to issues within your site. Using these metrics, let your visitors give you insight into how they really feel about your site.

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What Is Content Strategy?

What Is Content Strategy? | Content Strategy |Brand Development |Organic SEO | Scoop.it

Whether you are a beginer or a pro, as a content developer it's always nice to read the various opinions. 

 

It's a statement.
A content strategy states the approach to content. This statement usually can be a few sentences or paragraphs.

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Okay Google, You Win: When Grey Turns To White | SEO Bullshit

Okay Google, You Win: When Grey Turns To White | SEO Bullshit | Content Strategy |Brand Development |Organic SEO | Scoop.it
So, the time has come.  Sleepless nights.  The wondering.  The fear.  Your grey campaign is milking years off of your life.

 

With Google Chrome getting nuked, I’m not doing grey hat anymore. No way. Not any more. It’s a new year. It’s time to take the hit, recover, and sleep easy as a white hat. Before it’s too late. Me? I’m out.


In a few months, I’ll let you know the repercussions of going white hat from grey. Hopefully, it’ll just be a few hiccups and not a total loss of lifestyle. I’ll keep you posted.

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How to Write Blog Posts For Your Existing and Repeat Customers

How to Write Blog Posts For Your Existing and Repeat Customers | Content Strategy |Brand Development |Organic SEO | Scoop.it
How to write blog posts that keep your existing customers engaged, coming back, and becoming returning customers...

 

The key lesson from these examples is don’t blog just to get new customers, blog to reach and help your existing customers, if you do it correctly they will stay repeat customers and pass along their experiences with their family and friends, and share them on Facebook, twitter, Google+, and Pinterest.

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The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge

The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge | Content Strategy |Brand Development |Organic SEO | Scoop.it
Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves).

 

Wow this is very thorough! Nice job Brian

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What You Need to Know About Brand Building vs. SEO

What You Need to Know About Brand Building vs. SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.

 

The converse also holds true. If you’re looking to build a business that’s successful in the long run, you need a recognizable brand, not just a few high rankings for generic search terms. Home Depot, for example, doesn’t fare well in organic search results but still leads the home-improvement industry and enjoys enormous brand recognition.

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And You're A Dumb Ass. Link Building 20 Minutes Later.

And You're A Dumb Ass. Link Building 20 Minutes Later. | Content Strategy |Brand Development |Organic SEO | Scoop.it
Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought "damn, I should have said"... comment? I do, something like that happened to me this weekend.

 

Once again Debra lets us in on the scoop... one thing I highly recommend is "#4. If you have a blog, go through your comments and look for hot topics and negative Nelly’s. A “negative Nelly” (for me) is someone who disagrees with your position and says so by leaving controversial or inflammatory comments."

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The Best SEO Interviews You Will Read in 2012

The Best SEO Interviews You Will Read in 2012 | Content Strategy |Brand Development |Organic SEO | Scoop.it

Right, this article is the shit. In fact it's a fucking monster.

 

***Disclaimer***
This post is huge and includes valuable insights about the SEO industry, if you are not used to this I would advise that you read it one question at a time and perhaps go for a walk and/or maybe have a nap in between.

 

The best part, is once again we have managed to squeeze a little love for what we do. With all honesty speaking for myself and the Level343 Team it's a pleasure working in this industry.


Via wayneb77
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SEO Tool Review: Microsite Masters SERP Tracking Tool

SEO Tool Review: Microsite Masters SERP Tracking Tool | Content Strategy |Brand Development |Organic SEO | Scoop.it
A new SEO tool has hit the streets, competing with thousands of others. As SEO consultants,  we’re always looking for that one tool – the one that will really help in measuring, managing and quantifying the work we do.

 

We enjoyed writing and testing this new tool out... 

Our honest reviews are geared toward offering you our insight, and the tool creators our feedback. We hope the owners of the tool can take some of these suggestions and consider their immediate impact to the user.

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Marketing Online – What Was That ROI Formula Again?

Marketing Online – What Was That ROI Formula Again? | Content Strategy |Brand Development |Organic SEO | Scoop.it
You know ROI is a measure of your company’s success, but do you know how to go about measuring ROI? Questions plague you at night, “How do I get the most ROI? Shouldn’t I already be seeing returns?

 

Every marketing campaign will have its own methods of measuring. The answers to certain key questions will give you a very detailed and quantifiable way to gauge your return on investment:

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