Content Strategy ...
Follow
Find
22.1K views | +0 today
Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

Why Marketers Should Invest in Visual Content Creation

Why Marketers Should Invest in Visual Content Creation | Content Strategy |Brand Development |Organic SEO | Scoop.it
Learn why visual content is a critical part of your content creation strategy.

 

Gives Your Brand an Identity

Visual content draws people in, letting viewers better understand your brand's identity. The way the new Facebook timeline is set up, for example, companies have the opportunity to share their company history visually, like Coca-Cola has done below.

more...
No comment yet.
Scooped by Level343
Scoop.it!

5 Ethical Long-Term Link Building Techniques Guaranteed to Work

5 Ethical Long-Term Link Building Techniques Guaranteed to Work | Content Strategy |Brand Development |Organic SEO | Scoop.it
5 ethical long-term link building techniques guaranteed to work. Most of these techniques I’ll be using with my website, so I figured I’ll share them first.

 

The key to SEO success is to be as ethical as possible; every search engine I know of has advocated this, and all the trends have proved to be in favor of those who are ethical.

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing

The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
SEO experts may know content is key to search visibility and other internet marketing goals, but not all consultants are on the same page. Don't let Larry, Moe or Curly get in the way of your content marketing campaign.

 

Marketing scene hits a nerve with you, it’s time to think outside the box about how you can generate new business. A little research will help you begin to see some value in content marketing.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Hubspot’s Conversion Assists Report: New Insights on Inbound Marketing

Hubspot’s Conversion Assists Report: New Insights on Inbound Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
In my inbound marketing agency, the bottom of my sales funnel and my bottom line have a distinctly one-to-one kind of relationship.

 

PLP are something we insist on at Level343...

more...
No comment yet.
Scooped by Level343
Scoop.it!

10 Proven Ways To Market Your Website

10 Proven Ways To Market Your Website | Content Strategy |Brand Development |Organic SEO | Scoop.it
So, you’ve taken the steps to create your company website...but what do you do now? Now you face the challenge of actually bringing in new, qualified traffic. After all, that’s how you will make more sales and increase your customer base.

 

Interesting  recommendation : 4. Retargeting

 

Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads to come back. Using this type of advertising helps you reach visitors who leave without conversion — which is about 98 percent of all your traffic — and makes retargeting a valuable strategy in getting those visitors to come back and convert. You’ve already worked hard to get people there, but most leave…so get them to come back to make sure you’re not throwing away that money you’ve already spent.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Check Which Links Can Harm Your Site's Rankings

How to Check Which Links Can Harm Your Site's Rankings | Content Strategy |Brand Development |Organic SEO | Scoop.it
Matt Cutt's statement in March 2012 that Google would be rolling out an update against “overoptimised” websites, caused great turmoil within the SEO community.

 

The impact on the SERPs has already been significant and as always happens in these occasions there will be new winners and losers once the dust settles. However, at this stage it is be a bit early to make any conclusions because it is unclear what Google's next actions are going to be. Nevertheless, getting ready for those changes would make perfect sense, and spotting them as soon as they occur would allow for quicker decision making and immediate actions, as far as link building strategies are concerned.

more...
No comment yet.
Rescooped by Level343 from Social Media Marketing Superstars
Scoop.it!

How to Shield Your Brand's Social Reputation

How to Shield Your Brand's Social Reputation | Content Strategy |Brand Development |Organic SEO | Scoop.it
The simple truth is that your brand... your reputation... Is on the line each and every time a customer walks away unhappy.

 

Sometimes it's what you don't do that counts...


Via Tina Cook
more...
No comment yet.
Scooped by Level343
Scoop.it!

Google Crawling Behavior Revealed: 16 Different Googlebots?

Google Crawling Behavior Revealed: 16 Different Googlebots? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Of the major disciplines in SEO, architecture is perhaps the most important of all. This is because if you don't take into account Google crawling behavior...
more...
No comment yet.
Scooped by Level343
Scoop.it!

7 New Ways to Think About SEO & Converged Media Metrics

7 New Ways to Think About SEO & Converged Media Metrics | Content Strategy |Brand Development |Organic SEO | Scoop.it
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about new ways of looking at measuring, not just SEO, but converged, earned, and business related metrics.
more...
No comment yet.
Scooped by Level343
Scoop.it!

5 common mistakes in SEO (and 6 good ideas!)

Maile Ohye from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you're on the right track.
more...
No comment yet.
Scooped by Level343
Scoop.it!

4 SEO Recommendations to Target the Long Tail

4 SEO Recommendations to Target the Long Tail | Content Strategy |Brand Development |Organic SEO | Scoop.it
For many enterprise companies, long tail keyword traffic is important because it drives the lion's share of search traffic. These actionable recommendations will help you increase the amount of total targeted, organic search traffic to your website.

 

Some take aways

 

1. Understand the Keyword Landscape

2. Create Meaningful, Descriptive Page Titles

3. Infuse Your Content & Internal Links With Keyword Variations

4. Leverage User Generated Content

more...
No comment yet.
Scooped by Level343
Scoop.it!

For Social Media Marketers, SEO Is Much More Popular Than PPC

For Social Media Marketers, SEO Is Much More Popular Than PPC | Content Strategy |Brand Development |Organic SEO | Scoop.it
Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.

 

Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only nine percent this year said they have no plans to use SEO.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Advanced content marketing strategies to take your brand to the next level

Advanced content marketing strategies to take your brand to the next level | Content Strategy |Brand Development |Organic SEO | Scoop.it
You can’t be a marketing professional and NOT create content.

 

Five years ago your content marketing strategy was pretty simple: create content for the web. This meant writing posts, creating videos or building an archive of podcasts.


While those elements still apply, the landscape in which that content is consumed has changed drastically. You need to be prepared.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Declutter Your Website For Better Conversion Rates

Declutter Your Website For Better Conversion Rates | Content Strategy |Brand Development |Organic SEO | Scoop.it
Conversion expert Sherice explains how to de-clutter your website and improve conversion rates in 5 simple steps.

 

1 – Plan Your Website Backwards

 

To achieve this, plan your website around the result you want to achieve, rather than throwing text and images on the page without a concrete idea of the end goal. One tool that can help with this process is wire-framing software. Although typically used by web designers to lay out and determine the functionality of a site before a single pixel is pushed, wire-framing programs can help you easily determine what “must have” elements of your site go first, and can help you eliminate clutter.

more...
No comment yet.
Scooped by Level343
Scoop.it!

4 Common Copywriting Mistakes Everyone Makes

4 Common Copywriting Mistakes Everyone Makes | Content Strategy |Brand Development |Organic SEO | Scoop.it
Seasoned copywriter gives you the heads-up on 4 common writing mistakes and how to spot them...

 

I don’t care who you are; everyone makes mistakes in writing copy. Even the professionals who have to look at the copy with a jaundiced eye and tweak things. This is why we have drafts: because perfection seldom happens the first time around.

more...
No comment yet.
Scooped by Level343
Scoop.it!

5 PPC Account Optimization Tactics

5 PPC Account Optimization Tactics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation of your account can turn something good into something great and give your account a needed kick-start.

 

Landing Page Analysis

Because much of a landing page’s quality depends on goals that are often managed by multiple teams, this is an area where it can be harder to implement substantial changes. However, any audit that does not pay close attention to landing pages will fail to address potential gains in quality score and conversion rate, metrics that you can't overlook.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Four Steps To Building A Powerful SEO Brain Trust

Four Steps To Building A Powerful SEO Brain Trust | Content Strategy |Brand Development |Organic SEO | Scoop.it
To the B2B marketer, few channels are as effective in driving results as a well-crafted SEO program.

 

Once you have identified the parties who have a vested interest, it’s important to have an honest assessment of where in the operational threshold the stakeholder groups are in terms of their SEO appreciation. It does little good to have a group of interested parties who are all unaware of the subject matter and what it means to their day to day.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Sears' PHD Of Social Media Explains How Brands Can Create Orbits To Pull In Customers

Sears' PHD Of Social Media Explains How Brands Can Create Orbits To Pull In Customers | Content Strategy |Brand Development |Organic SEO | Scoop.it
Mark Bonchek, SVP of Communities and Networks for Sears Holdings, has been a pioneer in social engagement since the 1990s when he received the first Ph.D. granted by Harvard on the subject of social media.

 

The relationship is becoming more peer-to-peer. You can see this on Facebook. With the latest changes, brand pages look a lot like personal pages. As brands become more like peers, they need to behave more like people: personal, reciprocal, and authentic. It’s the difference between being a speaker on a stage and the host of a dinner party. A good host doesn’t lecture or talk too much about themselves. They focus on sparking the conversation and connecting people. They keep the party buzzing. A social brand does the same for its community.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Why Links Matter

Why Links Matter | Content Strategy |Brand Development |Organic SEO | Scoop.it
Links still matter today for the same reasons that they have always mattered: they send traffic by making connections. Yes, they are still a large part of ranking, but depending on search engines as the only route to your site is a bad idea.

 

PageRank Sculpting and Link Juice

Now here is where things get particularly interesting to me. Pages have their own specific PageRank (both actual and toolbar) and through linking elsewhere, they can send link juice in the same way that they receive it.

 

If a page has 10 outgoing links on it and none are nofollowed, each page linked to should receive one-tenth of that page's link juice. If five links are nofollowed and five are not, each of those five followed links should receive 20 percent of that page's link juice and the five nofollowed links should receive none of it.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Submit to index via Google Webmaster Tools

Matt Cutts explains how to submit URLs to Google's index. Learn more about this feature in the Webmaster Tools Help Center: http://www.google.com/support/web...
more...
No comment yet.
Scooped by Level343
Scoop.it!

Website Architecture for SEO: The Complete Guide

Website Architecture for SEO: The Complete Guide | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are a number of principles for website architecture that have been extensively written on in the industry, including Mapping Keywords to Content, Siloing, Keeping Your Website Shallow, PageRank Sculpting, and Internal Anchor Text Sculpting.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Is Content Marketing Devaluing Your Services?

Is Content Marketing Devaluing Your Services? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content marketing is a great way to establish your brand, but it also involves giving away free content. Is this cause for concern?

 

A strong content marketing campaign is not going to devalue your services or undermine your expertise. Quite the opposite in fact! A great content marketing campaign that focuses on educating your target audience is going to help build your reputation as an expert and help deliver better quality clients in the long run.

more...
No comment yet.
Scooped by Level343
Scoop.it!

SEO Content Strategy: 3 Smart Ways To Rank Your Blog Post

SEO Content Strategy: 3 Smart Ways To Rank Your Blog Post | Content Strategy |Brand Development |Organic SEO | Scoop.it
So, you want a new blog post to rank on Google top 1o?

I’ve been getting series of email these days from my active readers, and those who found my blog via search engines.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Integrated Marketing: Why Search Needs a Large Seat at the Table

There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full maturity, that gap needs to close, and there needs to be movement on both sides. Yes, we're in the business of harvesting demand, but search should have a large seat at the table for the following reasons:

 

As our culture becomes increasingly digital, search represents one of the largest channels for harvesting demand created by traditional marketing.


Search can harvest demand that traditional marketing didn't even try to create. This may the single most important benefit of search.


SEO deserves a large seat at the table because it may provide the most profit in the long run, which creates cash flow to fuel future programs and growth.


Ranking in top positions on generic search terms has a large brand impact.


Closing this gap is going to require an ongoing effort to communicate in the language of traditional marketers. While it makes me pout to say it, we aren't at the center of the marketing universe, we just have a large and growing role to play in the bigger picture.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]

Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study] | Content Strategy |Brand Development |Organic SEO | Scoop.it
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned.

 

This particular study series was born in response to advertiser concerns that paid search ads could be cannibalizing their organic traffic. It’s a legitimate worry; are you throwing money away by paying for clicks when an organic result could have earned that click instead? Marketers may be hesitant to bid on terms they already rank for organically.

more...
No comment yet.