Content Strategy |Brand Development |Organic SEO
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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Will SEO Exist in 2015?

Will SEO Exist in 2015? | Content Strategy |Brand Development |Organic SEO | Scoop.it
This is a guest post by Brad Shorr.SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and...

 

Organic search visibility will gain ground in the sense that many other types of Internet marketing, from social media to conversion optimization, will need to factor SEO into their strategic and tactical equations. Even if SEO melts away as an independent discipline or department, SEO expertise and SEO experts will be indispensable members of every marketing team, regardless of how it is organized.

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6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery

6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery | Content Strategy |Brand Development |Organic SEO | Scoop.it

Scarred, but in a Better Place

 

And that’s, hopefully, the end of this Panda story for the company I am helping. Their Google Organic search traffic is back, but their scars run deep. I can tell you that nobody I’m dealing with at the company takes that traffic for granted now. The content they are producing now is consistently high quality.

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Blogging Upstream

Blogging Upstream | Content Strategy |Brand Development |Organic SEO | Scoop.it
Everyone is starting a blog. Yet it's not that easy, as Marcia Zellers, co-founder of MTV Online and currently of Tootzypop knows.

 

Growing a blog is not easy: If it was everybody would be doing it – oh wait, they are! So to reach significant masses, we brand builders may need to adapt to the formula.

 

But success comes with doing something different and better than all the rest, and intuiting where the line is between your own unique twist on the formula and simply succumbing.

 

A little lightning in a bottle helps too.

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KISS – keep it simple, stupid...

KISS – keep it simple, stupid... | Content Strategy |Brand Development |Organic SEO | Scoop.it

How to keep it simple

So, if simplicity is the goal, how do you achieve it? The good news is that smarter marketers have come up with a way of ordering information, sorting and distilling it into messages that are attractively uncomplicated.

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Keyword Research Tool Review: Google Adwords

Keyword Research Tool Review: Google Adwords | Content Strategy |Brand Development |Organic SEO | Scoop.it
Keywords are important. I’ve heard from several potential clients recently who have talked to other “professionals” who told them keywords are no longer important for SEO, and that good content is all you really need.

 

Things To Watch Out For With The Google Keyword Tool


Search volume is really just a suggestion. Lots of studies have shown that the numbers here aren’t entirely accurate. But it’s useful to compare volumes to find out what term is searched more often. Here’s a personal favorite example: “CRM solutions” vs. “CRM software”:

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Level343's comment, June 18, 2012 11:34 AM
You're most welcome Gerrit ;)
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How to Recover from a PPC Test That Crashed & Burned

How to Recover from a PPC Test That Crashed & Burned | Content Strategy |Brand Development |Organic SEO | Scoop.it
One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that all stake holders understand what was tested; why the test wasn’t successful; most importantly – what was learned.

 

Testing within the realm of PPC can include launching new keywords, restructuring campaigns and ad groups, trying new or extreme ad messaging, landing page optimization, or experimenting with new tools such as conversion optimizer (CPA bidding) or Google Display Optimizer.

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What Google's Panda and Penguin Updates Mean for the Future of SEO

What Google's Panda and Penguin Updates Mean for the Future of SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Three predictions for how search optimization might look in the months ahead.Get the latest blog articles on business ideas and trends from Entrepreneur.com....

 

Content quality will grow in importance.

 

Although Google has made no secret of its desire to reward high-value content with top SERPs rankings, too many webmasters still rely on keyword-optimized or copied-and-pasted content to fill their pages.

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Which Metric Would You Measure if You Could Choose Only One?

Which Metric Would You Measure if You Could Choose Only One? | Content Strategy |Brand Development |Organic SEO | Scoop.it
In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on every possible customer interaction. But if you could only measure only one thing, what would that be?

 

You may find that this exercise helps you distil what’s really important, while also uncovering issues to determine your organization’s goals and focus.

 

Therefore, I took the liberty of outlining what I think is the magic metric for B2B marketers and their sales teams based on the different roles within an organization.

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

6 Reasons a Blog Should be the Center of Any Social Content Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it
Despite the many business benefits of blogging, it remains an underutilized tactic. Recent research shows that only 37% of the Inc.

 

Fresh content. A blog is one of the best ways to continually produce fresh content for your website. Search engines love fresh content, and a steady stream of new information is what keeps visitors coming back to your site.

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This Just In: Digital Marketing. That Is All.

This Just In: Digital Marketing. That Is All. | Content Strategy |Brand Development |Organic SEO | Scoop.it
News flash. Digital is in – digital use, digital marketing and digital buying. More and more studies are rising to the surface that put this handwriting on the wall in big, flashing, Internet-green neon.
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How To Evaluate A Website To Maximize Your Potential

How To Evaluate A Website To Maximize Your Potential | Content Strategy |Brand Development |Organic SEO | Scoop.it
Check out this AWESOME post at Basic Blog Tips : One of the most important things you can do as a blogger is learning how to evaluate a website to maximize it's potential.

 

Great guest post ny James Pruitt...

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Quality Links & Quality Content: Linchpins of Your SEO Strategy

Quality Links & Quality Content: Linchpins of Your SEO Strategy | Content Strategy |Brand Development |Organic SEO | Scoop.it
Building quality links is challenging, but you certainly shouldn't “take what you can get and leave it at that”. The cultivation of quality backlinks is massively important in any SEO campaign and you should have a clear strategy of how to get them.

 

What Constitutes a Quality Link?

 

Just as Google's crawlers are evaluating and ranking your site, they're also busy doing the same for everyone else's. Good quality links come from trusted and popular sites. The precise details of the algorithms that Google and other search engines use to determine the overall quality of a particular site are, of course, closely guarded secrets.

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Google Unveils Ambitious New Algorithm Update

Google Unveils Ambitious New Algorithm Update | Content Strategy |Brand Development |Organic SEO | Scoop.it
In a press conference called by Matt Cutts on June 4, 2012 Google unveiled what he called A bold new step for the company's search quality team.
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How to Get Content Marketing “Buy-In”

How to Get Content Marketing “Buy-In” | Content Strategy |Brand Development |Organic SEO | Scoop.it
Including brand journalists in the content planning process helps fuel ideation and assures that tactical factors are considered before creating content.
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Three Reasons Content Curation is Overrated in B2B Marketing

Three Reasons Content Curation is Overrated in B2B Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
85% of marketers are looking for a shortcut to thought leadership. The problem is, the shortcut they are choosing goes nowhere. Content curation does not deliver thought leadership and it falls short as a marketing activity in three different areas.

 

Aggregation Is Not Curation - There's A Big Difference http://ht.ly/bygIP ;

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The Increasing Complexity of the Organic SEO Task List for 2012 & 2013

The Increasing Complexity of the Organic SEO Task List for 2012 & 2013 | Content Strategy |Brand Development |Organic SEO | Scoop.it
The SEO audit task list has tripled in length from even the most thorough lists of a few years ago. Find out what's new in organic SEO tasks.

 

Super long post, but well worth the read...#BookitDano

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Owning Your Content In Search: Google Now Makes It Easier To Link Your Website To G+

Owning Your Content In Search: Google Now Makes It Easier To Link Your Website To G+ | Content Strategy |Brand Development |Organic SEO | Scoop.it

The process, however, is evolving. It’s gone from adding code to your site’s pages to something that’s more automatic. As part of this, Google announced today that it’s made it a lot easier to link your website to your Google+ page.

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5 Steps to Creating Data-Driven Content

5 Steps to Creating Data-Driven Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Thanks to the constantly growing bank of content available on the Internet, you no longer have to be a journalist or professional researcher to find data and use it to strengthen your content...
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How does Google decide when to display multiple results from the same website?

Under which circumstances will Google decide to display multiple results from the same website? @jzbecker, Vancouver, BC Have a question? Ask it in our Webma...

 

Timing is priceless here, thanks Matt ;)

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Why Google+ is the only thing that matters

Why Google+ is the only thing that matters | Content Strategy |Brand Development |Organic SEO | Scoop.it
Few things have united the online marketing community more than Google+. Everyone hates it.

 

Today, if people want to link to a site, they are far more likely to post the address on Facebook or Twitter. Everyone has an account and no technical knowledge is required. This kind of social sharing, to carry on the metaphor, is a more universal suffrage. Which is why all the search engines use social interactions as a ranking factor.

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Google Penguin - The Destruction Left Behind. Now What?

Google Penguin - The Destruction Left Behind. Now What? | Content Strategy |Brand Development |Organic SEO | Scoop.it

It’s all a guessing game right now, please don’t let anyone tell you otherwise (or SELL you otherwise). I know what’s out there… I know what’s going on – Do NOT fall for it. Please.


Like with Panda, the more times Penguin is run, the more we learn. One more run of Penguin will certainly help, but with each future run after that, we learn more and more.

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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Content Strategy |Brand Development |Organic SEO | Scoop.it

Great post by Melissa Fach!!

 

There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.

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Want to Stay Ahead of Google's Next Update? Change the Way You Think

Want to Stay Ahead of Google's Next Update? Change the Way You Think | Content Strategy |Brand Development |Organic SEO | Scoop.it
Stop worrying about how your website might fair following the next update and instead embrace this way of thinking...

 

For many businesses, this is not an exaggeration. Each major algorithm update can signify a defining moment that for some, determines success or failure.

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Just When You Think You Have All The Answers

Just When You Think You Have All The Answers | Content Strategy |Brand Development |Organic SEO | Scoop.it
I’m a big fan of the WWE (formerly WWF), and I’m not afraid to admit it – even though I probably lose all credibility when I admit to occasionally live-tweeting Monday Night Raw or a WWE pay-per-view, such as Summer Slam.

 

I have read so much about Panda and Penguin over the past few months, I’ve probably forgotten more than I can remember. And really, a lot of the information out there is 100% speculation. However, it’s pretty clear that Panda is looking at the value of your site’s content to a search visitor.

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The New Funnel

The New Funnel | Content Strategy |Brand Development |Organic SEO | Scoop.it
The more data you have, the more confident you become in your correlations and conclusions.

 

We simply turned a B2B sales pipeline on its side. Little did we know it would spawn billions of PowerPoint examples and generations of marketing analytics report formats:

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