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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Measuring Engagement and KPIs | Performance-Driven Marketing

Measuring Engagement and KPIs | Performance-Driven Marketing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Today, we’re diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral.

 

You know your website best. You know what marketing strategies you have in the works. You know what your hoped for return is. To find your KPIs for the Engagement stage, you have to look at what you want to accomplish.

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Measuring Metrics for Success

Measuring Metrics for Success | Content Strategy |Brand Development |Organic SEO | Scoop.it

Today, we're serving up a bite-sized info-morsel on business funnels, metrics and Key Performance Indicators for your consumption...

 

 

Although data is abundant through various tracking programs, the problem for the uninitiated is the struggle to answer these questions:

 

What data is important?
Which metrics should I use?
Most importantly, what can I do with the data?

 

Would love your thoughts and conversation on this topic.

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Personal vs. Contextual Influence: Do You Know the Difference?

Personal vs. Contextual Influence: Do You Know the Difference? | Content Strategy |Brand Development |Organic SEO | Scoop.it

I selected this article from Appinions because the word influence is being measured and talked about on a daily basis.

 

**Knowing the difference between personal & contextual influence and acting on that knowledge is crucial to your success in social business. 

 

Intro:

 

There are two broad areas of focus in digital influence - personal and contextual - that offer two different ways to identify and measure influence -

 

This article puts a brief comparison of personal and contextual influence and the tools that are available for each.

 

Read full article here: [http://bit.ly/M0hXuN]


Via janlgordon
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Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them

Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them | Content Strategy |Brand Development |Organic SEO | Scoop.it
Google’s war on bad links officially became insane today. For months, Google’s sending out warnings about bad links and telling publishers they should act on those, lest they get penalized.

 

That would be transparent. Instead, I predict this is all just going to cause greater confusion and panic, not more clarity and calmness.

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AdWords Location Extensions: Let people come to YOU

AdWords Location Extensions: Let people come to YOU | Content Strategy |Brand Development |Organic SEO | Scoop.it
AdWords location extensions are one of the 6 types of ad extension that Google offers to its advertisers to help them get the most out of Ad...

 

To see how many people have seen your location extension on an ad, and other data, go to the Ad Extensions tab again. You’ll see data such as impressions, clickthrough rate and conversions.

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Search Marketing Olympics: Chasing Gold Rankings

Search Marketing Olympics: Chasing Gold Rankings | Content Strategy |Brand Development |Organic SEO | Scoop.it
As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics, it’s vital to optimize across all search marketing disciplines if you aim to dominate top positions in SERPs.

 

Ensuring you optimize search across all channels (text, images, video, social, local) and then tracking your blended rank for all your keywords keeps you ahead of the field and at the front of the race.

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Have you seen Strategizer?

Have you seen Strategizer? | Content Strategy |Brand Development |Organic SEO | Scoop.it
We’re big fans of our tools. Each and every one represents days and days of toil and craft to get things just right.

 

A great tool that enables you to set in motion a plan to rank for more competitive keywords, so you can get an ever better return. All you need to do is change what target your looking for, (short term to long term) and off you go.

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Tips For Cutting Down Overhead When Managing Multinational SEO

Tips For Cutting Down Overhead When Managing Multinational SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Handling established campaigns across multiple countries can quickly become a case of handling overwhelming quantities of data interspersed with never-ending menial jobs, preventing the SEO from developing their strategy to squeeze yet more value...

 

Excellent post!

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Google Shopping’s Impact on SEO

Google Shopping’s Impact on SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Over the next several months, Google’s free Product Search feature will start costing ecommerce sites a lot more. Since the launch of Google’s Froogle in 2002, Google has provided a free product search service. The newly launched Google Shopping marks the first time that the company has converted a free service to a pay-for-placement model. Search marketers wonder, what does this mean to organic search?

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Why Link Building Strategies Fail

Why Link Building Strategies Fail | Content Strategy |Brand Development |Organic SEO | Scoop.it
Not all link building strategies are created equal. Learn from my mistakes and avoid these common reasons link building strategies fail.

 

First, know that the content creation process is not a sweatshop. Content should be made with a lot of blood, sweat, and tears. A case study from Salon.com illustrates this concept well. Essentially, the webiste was able to increase traffic to the site by 40% by creating 33% less content. This supports the idea that content isn't a numbers game; it's a quality game.

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Mesothelioma: What Makes a Hot Keyword?

Mesothelioma: What Makes a Hot Keyword? | Content Strategy |Brand Development |Organic SEO | Scoop.it
When it comes to hot money-making niches, mesothelioma is a popular example. Find out why. Then find out how to find your own hot keywords.

 

People search Google for information about the condition.


Sites that provide quality information get that traffic.


They can then feature high paying ads on their sites, directing visitors to law firms if they think they might have a case.


The law firms pay good money for those referrals because they know there’s a lot of money to be made in the lawsuits themselves.


It’s a basic case of supply and demand. And this is far from the only niche that can be monetized effectively in this way.

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Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics | Content Strategy |Brand Development |Organic SEO | Scoop.it
In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple websites and more. Here are his tips for dealing with a few common ranking challenges.

 

Of course, there are other, less insidious, ways of changing up content just enough to make it appear unique, without adding anything of additional value to the reader. Some may not even be aware of what it is they’re doing; it can be difficult to add your own unique spin when you’re talking about a topic that seems to have been done to death.

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Want to Write Better Content? Listen to Your Sixth Grade Teacher

Want to Write Better Content? Listen to Your Sixth Grade Teacher | Content Strategy |Brand Development |Organic SEO | Scoop.it
Sixth grade was more important than you think — you definitely learned some important writing skills in middle school that you should try to resurrect from the recesses of your mind.

 

The best part about growing up is this bonus rule: you can start to break all of these rules.


However, if you decide to rebel against your 6th grade teacher, make sure it’s with purpose. They’re rules for a reason — they help us stick to the basics and create strong writing.

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Acquisition and the KPIs to Track It: Metric Measuring Part Deux

Acquisition and the KPIs to Track It: Metric Measuring Part Deux | Content Strategy |Brand Development |Organic SEO | Scoop.it
Welcome back to the second installment of our metric measurement info morsels, Acquisition and the KPIs to Track It. Our disclaimer is as follows: the last one was less of a morsel and more of a meal.

 

Market segmentation not only allows you to decide how to best reach a niche audience (i.e. parents whose school age kids play sports), it also allows the tracking of that segmentation. In this way, you gain much better insight and a narrower view of each campaign, no matter where that campaign is.

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Measuring Awareness with Careful KPIs: An Info Morsel on Metrics

Measuring Awareness with Careful KPIs: An Info Morsel on Metrics | Content Strategy |Brand Development |Organic SEO | Scoop.it
In Measuring Metrics for Success (SearchNewsCentral), we wrote about the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We also covered how satisfaction is an integral part of each funnel stage.

 

Take the time to exercise critical thinking; how would this process work for you and your business? How far can your market be segmented before it ceases to make sense? Where can you target each segment to gain the best reach? What places have you missed that might bring high returns?

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The 6 Month Link Building Plan for an Established Website

The 6 Month Link Building Plan for an Established Website | Content Strategy |Brand Development |Organic SEO | Scoop.it
There are an abundance of link opportunities (and challenges) that are pretty unique to an established website. Read on to see a six-month link building plan for an established website!

 

Brilliant post, chock full of links. The acquisition and optimisation of links and content for links.

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3 Reasons Why Analytics Disappoints and How Not to Be Disappointed

3 Reasons Why Analytics Disappoints and How Not to Be Disappointed | Content Strategy |Brand Development |Organic SEO | Scoop.it
Your disappointing analytics could be due to business misalignment, poor implementation, or company politics.

 

You'll probably find that more targeted, more accurate, more objective, more constantly reliable analytics data results in higher adoption rates. This means that people who need to look at the data will look at the data. And then they can make decisions based on what they see.

 

But if the landscape is littered with meaningless reports, inaccuracy, and tardiness, expect low adoption and low impact. And in the end, low impact for analytics can leave your organization at a distinct disadvantage - because the competition may have figured out last week how they might stop being disappointed in their analytics.

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How to Create Google-Friendly Content that Increases Your Conversions

How to Create Google-Friendly Content that Increases Your Conversions | Content Strategy |Brand Development |Organic SEO | Scoop.it
If you’re using SEO as a marketing strategy, you’ve probably heard about Google’s recent algorithm changes.

 

The only important note I would say is 1. Create targeted content for all of your audiences. Everything else should follow organically and really it's a no brainer.... 

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"SEO Is Like..." Competition Winners: Comments & Thoughts

"SEO Is Like..." Competition Winners: Comments & Thoughts | Content Strategy |Brand Development |Organic SEO | Scoop.it

Our ‘SEO is like…’ competition finished on Friday and we had some great comments. The winners have all been notified and their Top SEO Trumps packs are on their way! As so many entries had us chuckling in the office we thought we should share our favourites!

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8 Ideas for Feeding Your Content Beast

8 Ideas for Feeding Your Content Beast | Content Strategy |Brand Development |Organic SEO | Scoop.it
If you're involved in content marketing, you're familiar with the voracious content beast. Here are 8 ideas for feeding your content beast.

 

Excellent ideas...

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Semantic Search: The Eagle Has Landed

Semantic Search: The Eagle Has Landed | Content Strategy |Brand Development |Organic SEO | Scoop.it
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s what entity search changes mean for marketers.
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25 Ways To Create Contagious Content (Infographic)

25 Ways To Create Contagious Content (Infographic) | Content Strategy |Brand Development |Organic SEO | Scoop.it
Content is the foundation for blogs and websites. It is what makes your readers and viewers come back for more.

 

Some great ideas here...picture is a bit creepy, but eye catching. Bonus Inofgraphic.

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How to Predict Keyword Profitability in New Verticals

How to Predict Keyword Profitability in New Verticals | Content Strategy |Brand Development |Organic SEO | Scoop.it
Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals, which should help you make a more informed business decision about where to invest capital.

 

One method of gauging organic keyword profitability and traffic potential is to run a quick and dirty PPC campaign. It's an effective way to evaluate new verticals and gathering some actual data, but it's not always a fit for every client.

 

Paid search aside, you can run a four-step forecasting model to estimate organic keyword profitability.

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16 Fresh Conversion Optimization Resources You Shouldn’t Miss

16 Fresh Conversion Optimization Resources You Shouldn’t Miss | Content Strategy |Brand Development |Organic SEO | Scoop.it
CRO shan't be ignored. It's one of the most effective ways a web based business can grow profits.

 

3 simple buzz words or a contemporary business necessity? First, you need to know what it means – it’s tuning your site to the desires and needs of your customers, btw.

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Why you Should Add HTML5 Schema.org Markup to your Website

Why you Should Add HTML5 Schema.org Markup to your Website | Content Strategy |Brand Development |Organic SEO | Scoop.it
Start using Schema markup to make some small but significant gains in the search engines.

 

SEO experts agree that appropriate use of HTML5 schema mark-up has a positive correlation with improved search engine rankings, particularly if you are a local business looking to out rank competitors that operate on a similar level or playing field to your business.

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