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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Pinpoint Your SEO Competition with Google Search Operators

Pinpoint Your SEO Competition with Google Search Operators | Content Strategy |Brand Development |Organic SEO | Scoop.it
Are you looking to get keyword competition data faster than a karate chopping ninja? Come check out our guide to Google search operators.

 

Enter Google search operators. Google search commands are an amazing way SEO ninjas like you can compile data relative to keyword competition, right from within the Google search engine itself. I bet you never thought to look there for keyword research, did you? The best part about it is the cost…Free ninety-free. Nothing to download, nothing to install. Let’s dive in.

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The 16-Step Web Content Audit: Prioritize, Analyze, Refresh, Optimize

The 16-Step Web Content Audit: Prioritize, Analyze, Refresh, Optimize | Content Strategy |Brand Development |Organic SEO | Scoop.it
Looking for a way to prioritize efforts to refresh and optimize Web content on your site? Check out this Web content audit for tools and tips.

 

Short on time but want to find some areas on a site you can add immediate value to from a content optimization perspective? Let me show you how to use Google Analytics (along with some other tools), and a Web content audit checklist to identify and prioritize those ideas, fast.

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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Content Strategy |Brand Development |Organic SEO | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.

 

Why You Need to Incorporate Storytelling

 

Storytelling works.

 

But why should you have to incorporate this flowery style into your writing?

 

A lot of folks are averse to telling stories because they believe that “the facts” are the most persuasive pieces of content they can deliver.

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Why Google+ Fails to Blow my Skirt up

Why Google+ Fails to Blow my Skirt up | Content Strategy |Brand Development |Organic SEO | Scoop.it

Not only does G+ fail to blow my skirt up, furthermore I rather enjoy poking fun at it and on occasion* being out and out nasty about it.

*These ‘occasions’ are actually pretty frequent.


Want to know what my problem is?

 

Hold on to your skirts hats

 

Google are making you their bitch.

 

Google are using a pretty common marketing tactic – engaging with influencers in order to gain traction.

 

They’ve given us SEOs a bunch of reasons to care about Google+, stuff like enhanced rankings for content with ‘+1s’ via personalised search; all of which are of course very exciting; but is any of this stuff really benefiting sites?

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How to make readers do (and buy) what you want

How to make readers do (and buy) what you want | Content Strategy |Brand Development |Organic SEO | Scoop.it
Katie Fetting-Schlerf, a senior copywriter with Seattle's Portent, shares her insights about how to write solid copy that converts.

 

Most writing is persuasion, be it promoting a product or convincing a reader to turn the page.


Authors seek to persuade readers to reach a story’s conclusion. They do this with compelling characters, an entertaining plot and accessible themes.


But in marketing, the “conclusion” is typically some type of conversion: an email sign-up, a social media interaction, a sale.

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Does Google Use Reachability Scores in Ranking Resources?

Does Google Use Reachability Scores in Ranking Resources? | Content Strategy |Brand Development |Organic SEO | Scoop.it
The resources accessible from a page or video or other resource might be promoted in search results based upon reachability scores for that resource, and for resources accessible from it, based upon user behaviors such as long clicks and other...

 

Calculating reachability scores may follow a process like the following:

 

1) Google might begin by identifying secondary resources that are reachable through one or more links of a primary resource, where the secondary resources are within a number of hops (clicks, gestures, etc.) from the primary resource,

 

2) An aggregate score for the primary resource might be calculated based on the scores of the secondary resources, where the scores for those is calculated based on prior user interactions with the secondary resources,

 

3) That calculated reachability score can impact the ranking of the primary resource in search results.

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4 Tools Breaking Your Backlinks into Categories

4 Tools Breaking Your Backlinks into Categories | Content Strategy |Brand Development |Organic SEO | Scoop.it
Today we are looking into one type of backlink profile analysis: backlink categorization.

 

Backlink research has long gone beyond anchor text analysis. Nowadays any backlink research should contain thematic, placement, neighborhood, etc insight.

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Great SEO Happens When You Keep Your Ego Out of It

Great SEO Happens When You Keep Your Ego Out of It | Content Strategy |Brand Development |Organic SEO | Scoop.it
Being an outside SEO partner is always a little tricky, especially when you are working with a larger organization, because you aren?

 

 

And while most of the people I work directly with in a larger company “get” SEO, it can sometimes be difficult getting the rest of their team on-board, especially when egos come into play.

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Stop Making Excuses, Start Split Testing

Stop Making Excuses, Start Split Testing | Content Strategy |Brand Development |Organic SEO | Scoop.it
Split testing should be the most frequently used tool in your CRO toolbox. Split testing alone is one of the greatest sources of ‘Ah Ha!’ moments and insights into exactly how your customers think about and perceive your brand.

 

What has become an almost weekly frustration for me, is meeting website owners, talking with them about their business, and asking them questions they don’t know the answers to.

Simple questions, like:

 

How many steps are in your conversion funnel?


What language resonates most with your audience?


Which layouts have you found work best with your content?


More so, the reason they don’t have the answers is because they are not doing anything proactive to go out and get them.

 

This is exactly what A/B testing provides you with; the opportunity to get answers to your questions, for example:

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How To Find The Influential Authors: Linkdex Made it Easy

How To Find The Influential Authors: Linkdex Made it Easy | Content Strategy |Brand Development |Organic SEO | Scoop.it

Authority is important, but how to figure out who is important and who to target can be difficult. A new release from Linkdex helps solve that problem.

 

Importance of authorship


Authorship is becoming more and more important by the day. If you are a regular reader of State of Search you will have noticed that Google is putting quite the emphasis on authorship, to an extent that search results can be dominated by pictures of authors of articles. You will also have noticed we have been telling you for a while to look at an extra target audience: the influentials.

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How to Use Google Analytics: 10 Top Tips

How to Use Google Analytics: 10 Top Tips | Content Strategy |Brand Development |Organic SEO | Scoop.it
It is very likely that you have Google Analytics installed your website, but just as likely that you don't what to do with all this data. ...

 

Google Analytics is the industry leader for small business websites, with 86% of businesses choosing to use Google Analytics as their web metrics software. Analytics may be widely installed, but many businesses are failing to take advantage of the information it offers. A staggering 82% of online retailers are using Analytics incorrectly. (source: econsultancy)

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SEO Checklist: 60 essential checks before launching a website

SEO Checklist: 60 essential checks before launching a website | Content Strategy |Brand Development |Organic SEO | Scoop.it
Launching a brand new website or publishing a new site version is typically a straight forward process given that it is well planned and well organized.
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Top 10 Inbound.org Contributors and Why You Should Follow Them

Top 10 Inbound.org Contributors and Why You Should Follow Them | Content Strategy |Brand Development |Organic SEO | Scoop.it
The top contributors to Inbound.org, a bookmarking site for the best inbound marketing content.

 

A wise mentor once told me, “He who will not read will not lead.” It’s true. If you want to be a leader in your field–a “thought leader” as many call it–you need to be well-informed and up-to-date. You need to be reading content about your area that is relevant, authoritative, and fresh.

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Why Content Marketing and Link Building Are Deadly Online Marketing Weapons

Why Content Marketing and Link Building Are Deadly Online Marketing Weapons | Content Strategy |Brand Development |Organic SEO | Scoop.it
To be perfectly straightforward, content marketing is giving people what they want when they’re searching the Internet so they end up buying your product.

 

Whatever the tone or the format, netizens will be attracted to good content. That has always been the case since the Internet gained mass appeal, and it has become even more important now that the Internet is the information hub of the 21st century. With so much stuff out there in the digital jungle for web users to consume, you can’t just expect any kind of content to attract attention, rank highly on search engines and gain traction on social media.

 

It has to be good. Great, even Awesome, if you want it to reach as many people as possible, and more importantly, to convince them to actually spend their hard-earned cash on what you’re shilling.

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Business Blogging Tips: The Why and The How

Business Blogging Tips: The Why and The How | Content Strategy |Brand Development |Organic SEO | Scoop.it
Businesses, whether small or large, local or enterprise, are constantly being told that blogging will help their search engine rankings, but many are left wondering how to actually implement a blog...

 

The following tips are designed to help businesses understand not only why blogging is useful, but also how to pull off a successful blogging strategy.

 

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6 techniques to improve your SEO social indicators

6 techniques to improve your SEO social indicators | Content Strategy |Brand Development |Organic SEO | Scoop.it
The divide between SEO and social media seems to shrink every day. Choose your social sites, then try these 6 techniques to improve your social indicators.

 

What are SEO social indicators?

 

Social indicators are, essentially, a measurement of your popularity and authority on the social web; activity on sites like Facebook and Twitter that revolves around you, your website, and your business.

To look at it another way, they are a measurement of the number of friends you have, how often people interact with you, and how much they talk about you with others.

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25 eCommerce and Info Site Tips To Make This Holiday Season Bright

25 eCommerce and Info Site Tips To Make This Holiday Season Bright | Content Strategy |Brand Development |Organic SEO | Scoop.it
Is your website ready for this holiday season? It’s already that time of year again when stores are decorated in bright red, green and gold, with Christmas carols playing in the background.

 

Is your website ready for this holiday season? It’s already that time of year again when stores are decorated in bright red, green and gold, with Christmas carols playing in the background. Long before anyone has time to think about Thanksgiving turkeys or holiday shopping, the season is upon us.

 

Now is the time to start preparing your site for the season shopping rush. Whether you manage an eCommerce site or a content site, you can take advantage of the last two months of the year to bring in more traffic and make more conversions.

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Content Strategies For Universal Search

Content Strategies For Universal Search | Content Strategy |Brand Development |Organic SEO | Scoop.it

How Universal Search Works


User actions determine query outcomes (positive if they complete the task) and users search vertical choices are what determines the Universal Search elements that are included in the SERP, where they are positioned in the rankings and the number of or type (paks or singles without images) the search vertical receives.

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SEO Dashboard in Google Docs with Google Analytics and SEOmoz Mozscape

SEO Dashboard in Google Docs with Google Analytics and SEOmoz Mozscape | Content Strategy |Brand Development |Organic SEO | Scoop.it
Create your SEO dashboard in Google Docs by importing your most relevant traffic, link and authority related SEO data from Google Analytics and Mozscape.

 

Let’s use the APIs of Google Analytics and SEOmoz MozScape to import their data to Google Docs and easily automate and share our SEO Dashboards. 

 

Great post by Aleyda Solis

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How Important Are Long Tail Keywords For SEO?

How Important Are Long Tail Keywords For SEO? | Content Strategy |Brand Development |Organic SEO | Scoop.it


So How Important Are Long Tail Keywords?

 

Very important. I would argue that long tail keywords are even more important than competitive keywords these days, given the dramatic changes search engines have been rolling out. It’s a fantastic way to drive tons of targeted traffic to specific pages designed for that traffic, and at the same time protect yourself from violent swings in traffic from update to update.

 

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A King's Race to Be Unique

A King's Race to Be Unique | Content Strategy |Brand Development |Organic SEO | Scoop.it
How do you catch a unique rabbit? You place a carrot on the ground then shoot it with a tranquillizer dart when it gets close.

 

And even more, SEOs have written posts on how this is done, or rather how they believe it’s been done. Ladi frickin da right? Some think this is crucial for SEO companies; the more you understand about the system, the easier it is to beat it. Wrong.

 

Please note: One of my favorite SEO geeks wrote this, therefore please be careful he can become contagious... 

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Your Guide to Social Signals for SEO

Your Guide to Social Signals for SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Social signals are paving the way for the future of search, but just how much influence might they have on the SERPs?

 

We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studies have been conducted to determine the exact correlation of social signals and SEO rankings, with varying results. However, it’s clear that the importance of social signals is increasing with time, and that begs several questions:

 

How and why do social signals improve rankings?


What’s the future of social signals with regard to SEO?


What steps should be taken right now to improve my website’s social signals?

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The Easiest and Most Valuable Way to Improve Conversions

The Easiest and Most Valuable Way to Improve Conversions | Content Strategy |Brand Development |Organic SEO | Scoop.it
Karon Thackston writes this HRA guest post on a simple way to improve the conversions on your website.

 

Being easy to implement and providing higher value than other methods (such as competitor benchmarking and abandonment emails), copy optimization gets to the heart of the matter quickly. Combine that with A/B testing and other techniques and you've got an optimization plan that is destined to increase conversions.

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Can Blogging Be Your Secret Weapon For Local SEO?

Can Blogging Be Your Secret Weapon For Local SEO? | Content Strategy |Brand Development |Organic SEO | Scoop.it
I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO doesn’t equate with a cheap shortcut to high rankings.

 

Why Blogging Is Your Secret Weapon

 

The cool thing is, a great many local businesses still are not blogging, so use of it as a search engine optimization tactic is still something of a secret weapon.

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Broken Link Building: Learn How To Score Links Like A Pro

Broken Link Building: Learn How To Score Links Like A Pro | Content Strategy |Brand Development |Organic SEO | Scoop.it
There's a reason most of the top SEOs have turned to broken link building. Learn not only why, but how they perform this tactic here.

 

Some good advice. Sure it may be time consuming, but well worth the effort. 

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