![How Google Has Devalued Organic Links [Infographic] | Content Strategy |Brand Development |Organic SEO | Scoop.it](http://img.scoop.it/Z8DuMmjvmZxzSX1fjk8LJDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Over the years Google has moved to "fight spam" at the same time Google's business development team has pushed to "make spam." The combination of those 2 (& pulling in additional non-link relevancy signals) has lowered the value of organic links.
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If you really need to create a unique experience for a specific product or product set, then create a new section located in a sub folder on your TLD. This will give you all the benefit of a new experience for your users, while allowing all the metrics that you gain from links, social, and users to be applied to your primary domain, making it more powerful. Delete the scoop?
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For example, you might hear conventional wisdom that you should get a top-level domain (TLD) for specific countries. You also might hear about subfolders, or possibly microsites. Before helping you navigate through these choices, a few definitions might clarify these options:
Wise, actionable information. A must read if you work in International SEO. Delete the scoop?
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