Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
In order to succeed at content marketing, you have to have high quality content. Rather than promoting your products, services, or even your business, content marketing means pushing the actual con...
These are just some examples of sources of inspiration for your content strategy. Be bold, be creative, and don’t be afraid to cover topics and content that your competitors haven’t thought about yet. Some of it may prove unpopular, but you may uncover a sticky topic that continues to attract visitors for years to come.
I took a little break to spend time with family and work on a few projects, but I missed being part of the Level343 team, so I’m back! :) As I do every year, I spent Christmas with my family in Toronto. Last year I complained that we didn’t have much snow. We made up for it …
If you are writing just to entertain, that’s cool. However if you have a goal, your story needs to support that goal. It needs to be relevant and people have to clearly see the parallel between the story and them or the story and the action you want them to take.
The following is a steps to help you determine if your content strategy is fully optimized for your brand and, more importantly, your goals when it comes to social media.A content strategy is going to play a big part in the success of any content marketing initiative. These steps will help you optimize that content strategy.
A good starter - The following are steps to help determine if your content strategy is fully optimized for your brand and, more importantly, your goals when it comes to social media.
Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required).
12 ways to get your readers and customers to follow your call to action. This is Part One of a two-part blog post.
Know Where Your Audience Stands
Before you can persuade your reader to do anything you have to know where they are in thecustomer’s journey. The context and timing of your call to action can make all the difference between a conversion and a bounce.
This whole guide is awesome! But if you are stuck on brainstorming great keywords, then this chapter is filled with great ideas, just saying ;) Brian Dean did a great job of putting this whole series together!
ClickZ Writing for Search: Where Meta Tags Meet David Ogilvy ClickZ I thought, "If Google no longer considers meta tags and titles as a ranking factor, and organic search is truly all about semantic relevance, context, and signals, why do we still...
I've always loved Ogilvy's philosophy
""The headline is the 'ticket on the meat.' Use it to flag down the readers who are prospects for the kind of product you are advertising. If you are selling a remedy for bladder weakness, display the words BLADDER WEAKNESS in your headline; they catch the eye of everyone who suffers from this inconvenience. If you want mothers to read your advertisement, display MOTHERS in your headline."
Brittany Berger shows you how to plan and organize your content marketing strategy by using a free, mobile tool - Google Calendar.
This may seem like a lot of work to get set up, but that’s all. Most of these tips are things you’ll need to do eventually. You’re just doing it before you actually write and publish a piece of content, which takes away a lot of stress in the long run. They key to succeeding with blogging and any other form of content marketing is staying organized and planning ahead.
Goal! Being listed on Google Local Carousel makes the difference in terms of business revenue. Studies have shown an excellent click-through rate and conv
Social Signals are strongly correlated with the TOP ranking results. The Social Behavior could be one of the most important direct ranking factors for the Local Carousel as it has many different advantages:
all user’s attributes as industry/contribution activity , user location, interaction with other accounts history
– could be used in the ranking algorithmit is very difficult to create fake signals from high authority accountsit can send local signals
– depending on the location of the usersincrease the number of social backlinks
– Google+ re-shares
– contains backlinks to original postsincrease the number of organic backlinks
– as some of the SM followers will link their blog articles to your content
Should marketers still be blogging about blogging? A better focus often is the topics your target audience cares about and reaching the right audience.
Great post by Margie Clayman
If your company is hoping that your blog will convert to sales, relying on serendipity is not the best way to go. How can you make sure the right people are getting your targeted content, then? Here are some ideas:
• Put a link to your newest blog post in your email signature
• Update your LinkedIn company page with your latest blog posts – there is a high likelihood a prospect will check you out there
• Make sure your customer service department is kept updated on what is going into your blog. They may be able to direct callers or social media questioners to your blog for reference.
• When appropriate, highlight a customer who has won an award or who has been recognized in their community or industry. People are more likely to visit a blog when they know there’s a chance they might be mentioned.
One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s. As the story goes, the Mandarin characters that app...
Look beyond Google. Google is great, it’s super, it’s awesome — in the US. In other countries, other search engines reign supreme and you need to keep them in mind when you’re designing your SEO. After all, SEO stands for Search Engine Optimization, not Google Optimization.
Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious.
Will going after
MyGuestBlog owner Ann Smarty confirmed, however, that her site was indeed penalized.
Seriously Google? I'll admit the content there is thin, and needs stronger, relevant, story telling, bolder content. But I personally think NoFollow is unnatural. It only serves a purpose for Google, not for readership, or GOD forbid link ability. Just saying folks... carry on.
The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the opposite direction from where Search Engine Optimization (SEO) was before Panda and Penguin. Gone are the days of black hat practices like keyword stuffing and paid linking schemes that resulted in a […]
A true content-centric content strategy is also SEO-centric. SEO thinking needs to step out of its silo and into every step of the content marketing process: audience research, writing, optimization, promotion and measurement.
12 ways to get your readers and customers to follow your call to action. This is Part Two of a two-part blog post.
Finding the right words is key- Urgency seems to be the way to synch this.
Your call to action should also give a sense of urgency while communicating to consumers exactly what you want them to do and why they should do it. To create a sense of urgency, use words like the following: “call,” “buy now,” “register,” “donate,” “for a short time only,” and “order now to receive a free gift.” One of the most important parts to ensure urgency in your call to action is the end date: “Offer expires February 20th.”
The Z:Drive, ZAG Interactive's blog, delivers the latest news and insights in the ZAG world as well as digital design, development and marketing.
It wasn’t raining when Noah built the Ark
Richard Cushing wisely noted, “It wasn’t raining when Noah built the Ark.” Translated to digital terms, plan your website for what’s to come. Think beyond the project and make sure you know exactly the role your site will play in your business and marketing plans. And don’t assume you can handle this all on your own. Great digital agencies do this every day and can tell you where to begin. So, before you navigate the waters of online marketing, place more emphasis on your digital planning to get more value out of your website.
For the past year, I've watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, whil...
In conclusion, as a world traveler, finding out and reading about another woman on the other side of world is exciting. If only for one moment to stop and be thankful for what you have, (cuz it’s an awesome deal) or rejoice and enjoy what they have (cuz it’s an awesome deal).
It is the last day of the Year 2013. Instead of reviewing the soon-to-be-old-2013, I want to look into 2014. For this I have my Magic Crystal Ball :-): So here is my personal list of 10 things I'm ...
I expect a trend from previous year to continue and to get even larger: Crowd Sourcing. In some sense, the Open Source community already works that way: multiple people join together and work together to get something done they could not do alone. Platforms likeKickstarter and Indiegogo will grow.
Search engine optimization is essential to small business, but many don't have the time or resources for SEO. Here are several SEO strategies for SMBs.
The best take away... Don't do it unless you can keep up with it!
Maintain a blog. Many companies will start one, but as deadlines and other work crops up, the posting and maintenance will peter out. Think of your blog as an SEO priority. Commit to posting content relevant to your industry or company twice a week.
Involve coworkers, interns, and if the budget allows for it, freelance writers to help. Create a news feed on your company website, and update it frequently with events, company milestones, client news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.