Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
There are a lot of people out there offering advice for good Search Engine Optimization. The question is: how do you sort out the good advice from the bad? To avoid becoming an example of what NOT...
DO NOT DO IT!
There are all kinds of sites and services that will try to persuade you to pay for getting sites linked to yours. For example, people buy links on the site Fiverr because for only $5, they can get hundreds of links directing traffic back to their sites. However, this brings up an important concern: what are the sites that will link to you? Will they be relevant to your field or industry and, for that matter, will they even be credible?
Update: Okay, it's not an update per se, but I didn't want this tip to get lost at the bottom of the post. If you want to be alerted when I add new items to the
Anni Cushing has a great Article here....
For anyone who’s done a site of any kind — technical, architecture, SEO, PPC — you know audits can be intimidating, time-consuming, and chaotic. Basically, the things migraines are made of. My goal with this post is to reduce that feeling of overwhelm by providing a framework for audits.
Danny Sullivan joined me for a live broadcast event via a Hangout on Air (HOA) this past Halloween, and this included a major revelation about Hummingbird
Is SEO really a game?
For larger businesses, this operates at a large scale. For smaller businesses, this may focus on a niche market or a local market. Either way, the game is the same. Establish your reputation as a leader within the market space in which you reside. That is ultimately the goal. And, it appears that at long last Google is about to start counting those Google+ signals for something.
Brafton What to expect when you're content marketing - Conversion rates will vary Brafton Marketers continue to invest in content and spend time developing SEO strategies because they work. As difficult as it ...
SEO is only one part of a healthy marketing and branding campaign. How much will it cost is addressed in this article.
Following these guidelines, you should also be able to look at a bid and get a good idea if the proposed cost is within normal parameters. If something seems odd or you’d like clarification, just ask. It’s always best to ensure both parties have a clear understanding of the entire process before signing the contract.
It’s November, which means it’s time for my annual SEO Playbook for the coming year.
Correlation tests are fascinating. Researchers scour Google’s statements about search and observations by SEOs for whatever they can quantify. They’ll go through HTML, social media sites, content patterns and more looking for anything they can isolate and measure.
Organize all the possible signals, gather measurements on hundreds or thousands of data points, compare them to ranking results or site traffic and then publish the results. Even with the obvious caveat, correlation does not guarantee causation, it’s easy to understand why correlation study insights are popular and valuable.
Some people are abusing this strategy, and Google may devalue certain links. But a high-quality guest post is hard to fake, so great guest posts and the links within them are great marketing and probably always will be.
Here's the smell test: anything you do strictly for SEO reasons is likely to be devalued or even penalized eventually. But if you focus on humans first, and SEO a close second, quality posts will be valued more over time.
Hummingbird, the latest “big thing” from Google was introduced in late September. What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been...
So what exactly is Hummingbird?
For starters, Hummingbird affected 90% of searches worldwide. To put things in perspective, Penguin only impacted about 3% of searches. Since Hummingbird isn’t designed to weed out spammy sites, even though the number of searches impacted was large; the actual falling out afterwards was minor.
Unlike Panda and Penguin, Hummingbird is not a filter, it’s an algorithm. This particular algorithm focuses on artificial intelligence, and how data is accessed and presented to users.
Google’s Amit Singhal said, “With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.”
Citation building is the #1 way to help your local business rank online. This is the complete list of strategies to help your business build citations.
When looking at the Local Search Ranking Factors, citation are one of the most important factors for local businesses to rank and be found online. There are a lot of lists of citation directories and tools to help you find citations ( I personally use WhiteSpark which is an amazing tool).
Richard Baxter is the CEO and founder of SEOgadget, a creative agency specialising in Technical SEO, Conversion Rate Optimisation, Content Creation and Link Building in competitive ...
I think audience hyper targeting is an exciting new field in SEO, and the wonderful thing about the process is if we’re getting those targets exactly right, we can worry less about Google’s search results, and more about the quality of traffic we’re driving to our company websites from third party channels.
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
Google considers more than 200 factors when ranking websites, but none are more important than links. When many websites link to a page, that page is more likely to rank in search engines. Link popularity matters. A lot.
Great easy to understand article by Andy Crestodina
But not all links are created equal. Keep reading, and in 5 minutes, you’ll know all about links:
In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions. Click here to learn about meta description magic!
Most SEO’s might find themselves asking “If meta descriptions don’t count into the rankings algorithm, why should I use them?” The answer to that is simple.Stop thinking about them as a ranking factor, and start thinking about them as a conversion factor.
Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame.
Excellent article by Andrew Shotland
Invest In FAQ Content
The FAQ has been the go-to SEO strategy since time began (circa 1998). Over time, your sales staff probably answers the same set of questions from potential customers over and over again. These are the same queries that customers type (and now speak) into search engines. By adding the most popular questions to your site, either in a dedicated FAQ section or on a blog, you now are more eligible to rank for these queries.
Keyword rankings are frequently denounced as metrics for SEO. But are they really obsolete? Barry Adams disagrees and extols the virtues of ranking reports.
An excellent overview and article by Barry Adams
If you’ve stopped reporting on rankings in your client reports, ask yourself why. Did you really think they no longer mattered as a metric, or did you just jump on the hype-driven inbound marketing bandwagon?
SEO is about adding value to your clients by driving relevant organic traffic to their website. In this context, rankings are a great indicator of progress. If you’re not reporting on keyword rankings for your client sites, you’re doing them and yourself a disservice.
In this post you’re going to discover 19 of the most useful Google Extensions that will save you time and effort in your SEO and link building tasks.
I’ve been warming up to Google Chrome a lot lately, at first I wasn’t too fond of it I’ll admit, but as Firefox got slower and slower with each update – thanks to that I have opened up to just how much it can do for link builders and anyone in the SEO industry.
Learn about Bing's tool "Bing Ads Intelligence", its functionality, and templates that you can use for organic search keyword research
As an SEO tool, Bing Ads Intelligence excels (pun unintended) at providing fast and easy keyword ideas. However, the differences between the different methods for generating keyword ideas within the tool are not very clear. This post should serve as to a guide to understanding these methods, disseminate their differences, and demonstrate how they can be used for your SEO keyword research.