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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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Good thing this post closes with "The most important thing to remember, though, is that it's less about the tool you use and more about how you use it."
At level343 we've always said before tools can help you in SEO you need an understanding, of SEO critical thinking.
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
Do you need ANOTHER reason to keep our content fresh?
In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Delete the scoop?
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