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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
Scoop.it!
Use the data. Use the metrics. Use the relationships and everything that comes along with them. Knowing where your traffic is coming from and what referrals convert the best will greatly enhance the return on your campaigns, as well as the return on your investments!
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Scoop.it!
Most of the content strategy literature tries to define the discipline in terms of the deliverables practitioners produce–audits, plans, style guides and other resources, UX recommendations, human resource models, tooling recommendations, process engineering flow charts, etc. This is all well and good. But it won’t help to evangelize the practice of content strategy, or help define what unifies all these activities.
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