Selling your product or service once consisted of screaming your message as loud and often as you could. That has changed. Welcome to the world of mass dialog.
Will You Engage?
With this negative potential, why would you want customer reviews? Because this conversation will happen with or without you. If the feedback is not on your own website, it will be in other public forums. The only question is this: will you engage in the dialog? If you don’t, the result will not be positive. That much is guaranteed.