Blogging is a core component of a B2B company's approach to social media. By following these 10 rules you will be on your way to driving business from your blog.
9. Include a Call-To-Action
Blogging is the best method for generating leads using social media. Oh yeah, we did write a book about that (The B2B Social Media Book). But the only way to generate those leads is with a call-to-action at the end of every blog post, or at least in the side bar of the blog. What can you offer your readers to turn them from prospects into leads? Is there an ebook or webinar that extends the content of the blog post? What about a case study that shows how other companies dealt with industry situations? What would your prospects trade their contact information for? That’s what you should offer as a call to action.