Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
The past year or so has seen quite a shake-up in the organic search world. Those who were not prepared to proactively roll with the punches find themselves
Can you still win in organic search, despite all the changes? Some would speculate that it’s becoming harder, but it’s truly the approach to your organic search strategy that will carry you through the algorithm changes, the search engine initiatives and search trends.
For marketers, native advertising is defined as a “form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” This is a very clinical way to describe that native advertising is...
Just as a great general turns boys into soldiers, your marketing manager should be churning marketing writers into brand journalists. Though only cream of the crop companies are on this path right now, brand journalism is really the future of marketing – though most entrepreneurs and even marketing managers have yet to realize this hard to ignore fact. If you’ve ever seen Mad Men and cringed at the characters in the show that were resistant to embracing computer technology, so should you cringe at anyone today who thinks brand journalism is an option rather than a destiny.
Brand journalism is a lot like storytelling marketing. If the two were parallel lines, they’d meet at certain points, run the course together for a time, separate, then touch again. Storytelling marketing is a specific strategy executed in a campaign, whereas brand journalism is your umbrella approach to marketing. As a blog post by Scott Malthouse inEpiphany UK phrased it, “with brand journalism, you're using your brand expertise to position yourself as an authoritative resource. Instead of promoting your products, you're educating and informing consumers about an aspect of the lifestyle you promote.”
Google launched their pigeon update. What is Pigeon algorithm?The core function of Google's search engine is PigeonRank™, a system for ranking web pages developed by two PhD students Larry Page and
Should you build local listing on these types of directories? I strongly suggest you not to do it. This type of directory listings temporarily ranks your website on Google, then with the next algorithm modification, you lose ranking.
Creating a Google+ Local page for your local business is the first step to being included in Google’s local index. Your second step is to verify your ownership of the listing. Make sure to apply a proper category when creating your Google plus page.
Optimizing your content is the cornerstone of great SEO, but you have to produce relevant content.
Basic SEO and keyword stuffing are not the most effective way to create engaging, quality content. Quality content that answers questions, resolves problems, and satisfies the visitor’s needs is the new definition of content optimization.
The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while. Although we heard rumors that Google was up to something with their algorithms and ...
Very good English is going to be increasingly important as Google perfects this algorithm, perhaps more important than keywords ever were. How people search on Mobile is one way I would recommend you start thinking. Basically, ask questions, state facts, and quote direct data. Make it easy on your potential clients to find you.
ExcellentAttracting links is something that every website owner and blogger knows is critical, but most of us don't really enjoy many of the tasks that are commonly associated with link building. There are a lot of different approaches to link building, so you just need to find some methods that work well for you and your site/blog.
In this article we'll take a detailed look at the topic, and you'll find 101 different ways that you can go about attracting links from other sites and blogs. Inbound links are often prioritized for SEO purposes, but there is much more value to links that just improving your search engine rankings.
Excellent, albeit some generic ideas... well done!
This is the 3rd post of Marketing Month. Check out the Month Preview and How to Create a Marketing Plan. Please meet my friend Peep Laja who I met years ago
The secret of success is doing something that others are not willing to do for a long, long time. So when I was analyzing the content of marketing blogs – trying to understand how I can be better – I finally figured it out.
The answer? Evidence based, data-driven marketing advice. That was how I summed up the gap in the market. That was going to be my angle.
With the right tools it is pretty easy to replicate your competitors rankings. Learn how to take advantage of backlink based competitor analysis.
The end result will be that you will have all of the backlinks your top 10 competitors do pointing to your 1 site.
This is the link building strategy I usually use on new sites before doing anything else and if that doesn’t get you first page rankings then you have the perfect natural foundation to leverage further.
Breaking SEO – Not A One Time Fix. Look, it’s apparent that humans have become dependent on their technology, but with so much of it around, a company...
Stay ahead of The Curve
Search engines are constantly updating their algorithms to stay competitive and in order to give their users more refined results. That means that every client with an SEO strategy must adapt to how major search engines change their algorithms. Companies engaging globally cannot take their SEO marketing strategies for granted in this very cutthroat marketing sector.
If a business thinks they can have one consultation with an SEO marketing business and be done with it, they’re sadly mistaken. It’s important to find an SEO company that offers a step-by-step roadmap with consultants and strategists who will work directly with you for your long-term goals. Executing an appropriate SEO campaign for your marketing needs is paramount if you’re going to stay on top of the SERP’s.
The Penguin 3.0 Rollout Will Bring Tears to Your Eyes Search Engine Watch Because the Penguin algorithm has been so "successful" in driving websites with a spammy backlink profile out of the SERPs, there has been a lot of chatter and speculation...
Do you struggle to come up with blog topics that are fresh, engaging, and sharable? When you write a blog post once a week, once a month, or even only once a quarter, this part of the process may be the most frustrating for you. And you’re not alone. It’s probably the number one reason that people never get started on their blog or eventually stop blogging.
So, thank you to my friend Betty Marton for making me create this list. I hope these tips will make it just a bit easier for you to come up with fresh, interesting and helpful content, too.
For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, […]
For me, the sad part is that penguins are one of my favorite animals, and one of my youngest son’s as well. But this is an evil Penguin with no heart. Lots of webmasters have these links built for them by bad SEO agencies, and they have no idea what’s OK and what’s not.
Imagine if you could make one simple tweak to your website, and see an instant boost in email subscribers. Or even better: What if there were 17 of these tweaks… …and each of them could generate more leads for your business? You’d probably be pumped to read about them. Lucky for you, that’s exactly what […]
SEO today is more nuanced than ever -- click here to learn how to create content in a post-Hummingbird world.
Google’s Hummingbird algorithm looks at the meaning behind a query, rather than delivering search results based purely on matching a few key terms. If the meaning of your content doesn’t match the spirit of what the user is looking for, Google is going to have a hard time finding it.
Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time.
First of all, let’s be clear that we’re not even going to talk about meta keywords tags, because they’re obsolete. Yes, they are.
Second, “tweaking” the keywords on your website isn’t going to do anything other than make it harder for you to rank consistently for certain terms. Your core products and services remain the same, and if you add new ones, then you should be adding new content for them, not cannibalizing another page’s rankings.
After the explosive online storm that followed Matt Cutt’s declaration that guest blogging was more or less dead, everybody who was anybody in the world of SEO had something to say on the subject. ...
The true purpose of a guest post, the practical purpose, is to attract new readers to your blog. It’s like a first date or an audition — you show the people how clever and witty you are, you intrigue and delight them, and if you’re really lucky, they’ll visit your blog or social media site to find out more about you. It’s ok if you’ve got something for sale, provided you’re motivated beyond your call to action and give those readers something they want for free.
Writing a Top 10 List is a great way to build traffic to your website or blog. In these top 10 lists I would research the experts, give an example of their work, write a small blurb about what I find valuable about them, and of course give a link back to their site, and maybe a link to one of my favorite articles that they’ve written; the one that pushed me to name them on this list.
Should marketers still be blogging about blogging? A better focus often is the topics your target audience cares about and reaching the right audience.
Great post by Margie Clayman
If your company is hoping that your blog will convert to sales, relying on serendipity is not the best way to go. How can you make sure the right people are getting your targeted content, then? Here are some ideas:
• Put a link to your newest blog post in your email signature
• Update your LinkedIn company page with your latest blog posts – there is a high likelihood a prospect will check you out there
• Make sure your customer service department is kept updated on what is going into your blog. They may be able to direct callers or social media questioners to your blog for reference.
• When appropriate, highlight a customer who has won an award or who has been recognized in their community or industry. People are more likely to visit a blog when they know there’s a chance they might be mentioned.