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SEO copywriting vs. social media writing: What's the difference?

SEO copywriting vs. social media writing: What's the difference? | Content Strategy |Brand Development |Organic SEO | Scoop.it
What's the difference between SEO copywriting and social media writing? Is writing for search engines a completely different skill set than blogging? Learn more from SEO Copywriting.
Level343's insight:

The term “SEO copywriting” came about to differentiate the unique direct response writing style that grew out of this new niche.  Copywriters were forced to satisfy two “target audiences”: The automated, soulless search engines (making sure the right keywords were in the right places the right way,) and prospects (using proven direct-response techniques to encourage the sale.)  As far as I know, it’s the first time that copywriters were “forced” to include certain words in the text just to make sure that their target audiences could find the page in the first place.

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Content Strategy |Brand Development |Organic SEO
Fresh Content is king -SEOs, copywriters & search engines.
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Content Strategy | Brand Development | Organic SEO

Content Strategy | Brand Development | Organic SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

 

How can we help you? Contact us and find out how... http://level343.com/

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Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches - Search Engine Land

Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Up to four paid business listings will display with direction and click-to-call links.
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30+ SEO tools to make your life easier - Econsultancy (blog)

30+ SEO tools to make your life easier - Econsultancy (blog) | Content Strategy |Brand Development |Organic SEO | Scoop.it
With the help of some SEO experts, I've compiled a list of useful tools to help with on-site optimisation, link analysis and more.
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Mastering Social Media for Big Brands by @thebigdebowski

Mastering Social Media for Big Brands by @thebigdebowski | Content Strategy |Brand Development |Organic SEO | Scoop.it
According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?
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13 Unexpectedly Great Marketing Tactics

13 Unexpectedly Great Marketing Tactics | Content Strategy |Brand Development |Organic SEO | Scoop.it
Sometimes mixing up your marketing yields the best results
The post 13 Unexpectedly Great Marketing Tactics appeared first on Search Engine Journal.
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Content Marketing For Local Businesses: Get Creative & Pay To Play - Search Engine Land

Content Marketing For Local Businesses: Get Creative & Pay To Play - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains.
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Should You Customize Your SEO Strategy for Specific Niches?

Should You Customize Your SEO Strategy for Specific Niches? | Content Strategy |Brand Development |Organic SEO | Scoop.it
Customization is the heart of any successful SEO Strategy. In our latest post from Brian Harnish, find out if you should customize your niche SEO Strategy.
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4 Great Ways to Make Content Shareable

4 Great Ways to Make Content Shareable | Content Strategy |Brand Development |Organic SEO | Scoop.it
4 Great Ways to Make Content Shareable - Shareable Content So what have we learned? Positive, interesting or entertaining listicles that are easy to share
Level343's insight:

It’s short-term fame, however. When everything is said and done, viral content generally brings a little bit of joy as people pour into peruse, but it’s short-lived. Most of those visitors are fair-weather friends, quickly gone once the fervor drops. The people who stay make viral content – or any kind of content – worthwhile. For them, create quality, consistent content and build a solid long-term following.

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How to Claim an Orphaned Google+ Page | Whitespark

How to Claim an Orphaned Google+ Page | Whitespark | Content Strategy |Brand Development |Organic SEO | Scoop.it
Level343's insight:
Take control of your previously verified Google listing

If this is your business or you have access to the phone number on the listing, follow the steps below. For marketing consultants, the process is exactly the same, except they must notify the client to expect a call from Google. This works best if they can answer the phone the same day, or even the same hour.

 
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6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update

6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update | Content Strategy |Brand Development |Organic SEO | Scoop.it
After Mobilegeddon, you need to be sure you have a responsive Wordpress theme. Check out this list for six options to get started.
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Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content

Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
NBC reports that an undisclosed, “phantom” algorithm update is rolling out in Google search right now which is primarily impacting publishers of “how-to” style content.
Level343's insight:

“When you have a domain-level algorithm update or ranking change, it can impact the whole site… Pages that should be drawing well could also be pulled down in the results.”

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How To Acquire A New Location & Avoid Screwing Up The Local SEO

How To Acquire A New Location & Avoid Screwing Up The Local SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
Expanding your business by acquiring a new location? Columnist Andrew Shotland discusses how to preserve its existing search equity while rebranding.
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How Search Result Analysis Leads To A Better SEO Program - Search Engine Land

How Search Result Analysis Leads To A Better SEO Program - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the actual content experience competitors have to offer.
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SEO: Study Shows Incremental Clicks with Branded SEO Plus PPC

SEO: Study Shows Incremental Clicks with Branded SEO Plus PPC | Content Strategy |Brand Development |Organic SEO | Scoop.it
Bing Ads released more information this week on its study of the additive effect of paid search ads and organic search performance. According to Bing, ...
Level343's insight:

PPC and organic SEO works... if you have the budget!

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5 Ways to Discover Alternatives & Compare Your Site to Your Competitors

5 Ways to Discover Alternatives & Compare Your Site to Your Competitors | Content Strategy |Brand Development |Organic SEO | Scoop.it
Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.
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How to Retain Traffic After Domain Change

How to Retain Traffic After Domain Change | Content Strategy |Brand Development |Organic SEO | Scoop.it
Just in case, you have to move domains in the future, make sure that you conduct all the necessary audits and required steps to keep your traffic intact.
Level343's insight:

Interesting insight... 

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4 Technical SEO Issues That Often Go Unnoticed

4 Technical SEO Issues That Often Go Unnoticed | Content Strategy |Brand Development |Organic SEO | Scoop.it
Focusing on great content for your website, but failing on technical SEO is like putting Fernando Alonso in the 2015 McClaren F1 car. You have a great asset, but are being held back by technical issues!
Level343's insight:

Time consuming but well worth it... after all that's what the article is stating. Make the time, it's well worth it!

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How to Avoid Nasty #SEO Creep After 10 Years of Optimization by @stoneyd

How to Avoid Nasty #SEO Creep After 10 Years of Optimization by @stoneyd | Content Strategy |Brand Development |Organic SEO | Scoop.it
Continually assessing your site's performance, and making tweaks as along the way helps minimize "SEO creep" that can lead to frequent site rebuilds.
Level343's insight:

Great read!!

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Earning Links Through Trust: How Site Design & Content Quality Impact Your ... - Search Engine Land

Earning Links Through Trust: How Site Design & Content Quality Impact Your ... - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.
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7 Places For Blogger Outreach

7 Places For Blogger Outreach | Content Strategy |Brand Development |Organic SEO | Scoop.it
Here are 7 places for blogger outreach that I personally have used and, still use today. To partner with specialty bloggers, you can connect with them...
Level343's insight:

Marketing analysts have found that retailers who partner with small, defined niche sites receive higher converting traffic. To partner with specialty bloggers, you can connect with them where they hang out the most. Here are 7 places for blogger outreach that I personally have used and, still use today.

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4 SEO Strategies for Your Local Business

4 SEO Strategies for Your Local Business | Content Strategy |Brand Development |Organic SEO | Scoop.it

Local SEO is focused on your immediate area or a specific region, province, state California (state) San Francisco (city) and Bernal heights (neighborhood)

Level343's insight:

Local SEO is focused on your immediate area or a specific region, province, state, like California (state), San Francisco, (city) and Bernal heights (neighborhood) the great thing about local SEO is you can create a footprint locally and the results of your efforts can grow. Therefore, when people in a particular area are looking for your business, the search engines will dish up the most relevant eligible results based on the query.

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Phantom 2 – Analyzing The Google Update That Started On April 29, 2015

Phantom 2 – Analyzing The Google Update That Started On April 29, 2015 | Content Strategy |Brand Development |Organic SEO | Scoop.it
Two years ago on May 8, 2013, I began receiving emails from webmasters that saw significant drops in Google organic traffic overnight.  I’m not talking a
Level343's insight:

And remember, Penguin 2.0 rolled out just a few weeks after Phantom 1. It’s going to be very interesting to see if the next Penguin update follows that model. I guess we’ll find out soon enough. :)

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Sylvie Bédard's curator insight, May 18, 9:50 AM

Entre les maj de Google annoncée, et les non-annoncées, une seule constante: la qualité des contenus et des sites!

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How Can You Create Pinnable Content If You’re Not a Visual Brand?

How Can You Create Pinnable Content If You’re Not a Visual Brand? | Content Strategy |Brand Development |Organic SEO | Scoop.it
As we’ve started to dig in on the best way to connect with our audience on Pinterest, we came across an interesting question: How can we best create visual content for Pinners to Pin?
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Online Reviews, Reputation And How To Become Super Credible - Search Engine Land

Online Reviews, Reputation And How To Become Super Credible - Search Engine Land | Content Strategy |Brand Development |Organic SEO | Scoop.it
Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews.
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7 Things Content Creators Do to Create Share Worthy Content

7 Things Content Creators Do to Create Share Worthy Content | Content Strategy |Brand Development |Organic SEO | Scoop.it
Let's face it. Coming up with shareworthy content is difficult. But, you have very little excuse not to come up with one, because others are doing it.
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These Kids Have Some Logical Reactions to the Apple Watch

These Kids Have Some Logical Reactions to the Apple Watch | Content Strategy |Brand Development |Organic SEO | Scoop.it
TheFineBros‘ YouTube series of kids reacting to stuff has a new entry – and this time they’re taking a look at the Apple Watch! Or the iWatch.
Level343's insight:

Cute to watch ;)

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