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Scooped by Level343 onto Content Strategy |Brand Development |Organic SEO |
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The Google Penguin update has forever changed the way that SEOs acquire links for their own web properties as well as their clients web properties. On that fateful day in April of 2012, Google made it far more difficult for low quality websites to achieve top search engine rankings by building tons of links using exact and partial match anchor text. This turned the SEO world upside down and has caused many to evolve and change the way they approach search engine optimization forever.
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Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology. Delete the scoop?
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Scoop.it!
Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
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Outside of earning links and citations naturally, you need to start building this into your strategy and processes. Any time you are producing and publishing content online, that content should be focused around a very specific theme and include non-keyword related anchor text links near the keywords you are targeting.
Again, the whole point of co-citation is to associate words or themes with internal or external links on a page.