Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.
12 ways to get your readers and customers to follow your call to action. This is Part One of a two-part blog post.
Know Where Your Audience Stands
Before you can persuade your reader to do anything you have to know where they are in thecustomer’s journey. The context and timing of your call to action can make all the difference between a conversion and a bounce.
This whole guide is awesome! But if you are stuck on brainstorming great keywords, then this chapter is filled with great ideas, just saying ;) Brian Dean did a great job of putting this whole series together!
ClickZ Writing for Search: Where Meta Tags Meet David Ogilvy ClickZ I thought, "If Google no longer considers meta tags and titles as a ranking factor, and organic search is truly all about semantic relevance, context, and signals, why do we still...
I've always loved Ogilvy's philosophy
""The headline is the 'ticket on the meat.' Use it to flag down the readers who are prospects for the kind of product you are advertising. If you are selling a remedy for bladder weakness, display the words BLADDER WEAKNESS in your headline; they catch the eye of everyone who suffers from this inconvenience. If you want mothers to read your advertisement, display MOTHERS in your headline."
Brittany Berger shows you how to plan and organize your content marketing strategy by using a free, mobile tool - Google Calendar.
This may seem like a lot of work to get set up, but that’s all. Most of these tips are things you’ll need to do eventually. You’re just doing it before you actually write and publish a piece of content, which takes away a lot of stress in the long run. They key to succeeding with blogging and any other form of content marketing is staying organized and planning ahead.
Goal! Being listed on Google Local Carousel makes the difference in terms of business revenue. Studies have shown an excellent click-through rate and conv
Social Signals are strongly correlated with the TOP ranking results. The Social Behavior could be one of the most important direct ranking factors for the Local Carousel as it has many different advantages:
all user’s attributes as industry/contribution activity , user location, interaction with other accounts history
– could be used in the ranking algorithmit is very difficult to create fake signals from high authority accountsit can send local signals
– depending on the location of the usersincrease the number of social backlinks
– Google+ re-shares
– contains backlinks to original postsincrease the number of organic backlinks
– as some of the SM followers will link their blog articles to your content
Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company's online channels (website, blog, social media channels). She uses the mock company, Webmaster Central, and pretends to be the SEO manager of the Webmaster Central Blog.
How to increase your search engine position in Google? Learn how to use tracker position and Google Webmaster to check the progression of your website.
Free tools let you determine the exact position of your website based on a keyword or group of keywords.
So you can measure the progress of your website based on your actions (optimizing your links, your URL, page titles and page content). Higher is your position, more visible is your website, that will increase your number of visitors !
There are a lot of people out there offering advice for good Search Engine Optimization. The question is: how do you sort out the good advice from the bad? To avoid becoming an example of what NOT...
DO NOT DO IT!
There are all kinds of sites and services that will try to persuade you to pay for getting sites linked to yours. For example, people buy links on the site Fiverr because for only $5, they can get hundreds of links directing traffic back to their sites. However, this brings up an important concern: what are the sites that will link to you? Will they be relevant to your field or industry and, for that matter, will they even be credible?
12 ways to get your readers and customers to follow your call to action. This is Part Two of a two-part blog post.
Finding the right words is key- Urgency seems to be the way to synch this.
Your call to action should also give a sense of urgency while communicating to consumers exactly what you want them to do and why they should do it. To create a sense of urgency, use words like the following: “call,” “buy now,” “register,” “donate,” “for a short time only,” and “order now to receive a free gift.” One of the most important parts to ensure urgency in your call to action is the end date: “Offer expires February 20th.”
The Z:Drive, ZAG Interactive's blog, delivers the latest news and insights in the ZAG world as well as digital design, development and marketing.
It wasn’t raining when Noah built the Ark
Richard Cushing wisely noted, “It wasn’t raining when Noah built the Ark.” Translated to digital terms, plan your website for what’s to come. Think beyond the project and make sure you know exactly the role your site will play in your business and marketing plans. And don’t assume you can handle this all on your own. Great digital agencies do this every day and can tell you where to begin. So, before you navigate the waters of online marketing, place more emphasis on your digital planning to get more value out of your website.
For the past year, I've watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, whil...
In conclusion, as a world traveler, finding out and reading about another woman on the other side of world is exciting. If only for one moment to stop and be thankful for what you have, (cuz it’s an awesome deal) or rejoice and enjoy what they have (cuz it’s an awesome deal).
It is the last day of the Year 2013. Instead of reviewing the soon-to-be-old-2013, I want to look into 2014. For this I have my Magic Crystal Ball :-): So here is my personal list of 10 things I'm ...
I expect a trend from previous year to continue and to get even larger: Crowd Sourcing. In some sense, the Open Source community already works that way: multiple people join together and work together to get something done they could not do alone. Platforms likeKickstarter and Indiegogo will grow.
Search engine optimization is essential to small business, but many don't have the time or resources for SEO. Here are several SEO strategies for SMBs.
The best take away... Don't do it unless you can keep up with it!
Maintain a blog. Many companies will start one, but as deadlines and other work crops up, the posting and maintenance will peter out. Think of your blog as an SEO priority. Commit to posting content relevant to your industry or company twice a week.
Involve coworkers, interns, and if the budget allows for it, freelance writers to help. Create a news feed on your company website, and update it frequently with events, company milestones, client news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.
I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations. The only downside is that many people don’t realize how important the customizations and plugins are. You see, as an “out of the box” tool,...
Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:
But technically all of these URLs are different. A web server could return completely different content for all them. When Google “canonicalizes” a URL, we try to pick the one that seems like the best representative from that set.
Entrepreneur How to Fix Your Website If You Violate Google's Quality Guidelines Entrepreneur Within a week of the ban lift, organic traffic rose 30%. It continues to grow, and now we're on ...
How to prevent bans?Don’t try to trick Google. The magical wizards of Google are smarter than you and are constantly changing to not only block trickery, but also to make it fairer for everyone involved.
Richard Baxter is the CEO and founder of SEOgadget, a creative agency specialising in Technical SEO, Conversion Rate Optimisation, Content Creation and Link Building in competitive ...
I think audience hyper targeting is an exciting new field in SEO, and the wonderful thing about the process is if we’re getting those targets exactly right, we can worry less about Google’s search results, and more about the quality of traffic we’re driving to our company websites from third party channels.