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Google Transition Rank: We’re All Spammers Now (part 2)

Google Transition Rank: We’re All Spammers Now (part 2) | Content Strategy |Brand Development |Organic SEO | Scoop.it
We left off in the last part of this series with outlining some implications for actual implementation of the Google Ranking documents patent. There are some
Level343's insight:

This is a problem for Google.  As Google reveals to the public, or as optimizers discover on their own, what signals are being measured in its algorithms, the behavior of optimizers changes in a way that tends to result in a decrease in the effectiveness of using certain kinds of signals as a measurement by Google.  As a result, Google’s system must change and adapt to maintain the purity of its results.  Revealing some signals to the public is in some cases helpful for Google.  


Having the Internet ecosystem take on certain characteristics (more people solving cannonicalization issues, more webmasters using Title tags properly, more webmasters using Authorship tags, etc.) makes it easier for Google to perform its analyses.  Some of those characteristics may not sufficiently materialize, however, if webmasters don’t know they are important.  Many of those desired characteristics are neither intuitive nor natural for webmasters like rules for cannonicalization, use of meta tags, and various SEO “best practices.”

Philippe Trebaul's curator insight, February 21, 5:29 AM
Google Transition Rank: We’re All Spammers Now (part 2)

"We left off in the last part of this series with outlining some implications for actual implementation of the Google Ranking documents patent. There are some"...
Google Transition Rank: We’re All Spammers Now (part 2) via @Gerrit_Bes http://sco.lt/...


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Social Media Statistics of the Day | Internet Marketing Blog

Social Media Statistics of the Day | Internet Marketing Blog | Content Strategy |Brand Development |Organic SEO | Scoop.it
Saw an article on Social Media stats the other day on AdAge by Sarah Evans (awesome list of stats she compiled) and of course, me being who I am, I wanted to...

 

Awesome job Matt Siltala... great eye candy. Worth bookmarking for sure!

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Seven tips for better social marketing engagement: SMX insight

Seven tips for better social marketing engagement: SMX insight | Content Strategy |Brand Development |Organic SEO | Scoop.it
At SMX Social Media Marketing, Red Roof Inn shared its tips for Facebook marketing success.

 

1. TALK IS CHEAP. (SPEND TIME DEVELOPING CONTENT.) Bam... welcome to your reality check!

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Reading About SEO & Social Media vs. Putting It Together

Reading About SEO & Social Media vs. Putting It Together | Content Strategy |Brand Development |Organic SEO | Scoop.it

Sometimes talking about a topic and actually doing the work is like night & day. Only hard data can save you...

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How to Create Viral Content for the Web

How to Create Viral Content for the Web | Content Strategy |Brand Development |Organic SEO | Scoop.it
Viral content is the idea of creating online content that has the ability to spread throughout the web, via social media channels and websites, to further raise awareness to a brand.
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5 Key Questions on Social Media, Content & SEO

5 Key Questions on Social Media, Content & SEO | Content Strategy |Brand Development |Organic SEO | Scoop.it
A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so...

 

I love the power of the Hash Tag. I'm an active user with #HonoringWomenWed: You can see at https://tweetreach.com/

TweetReach for #HonoringWomenWed

Reached 97,528 people via 50 tweets

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