We left off in the last part of this series with outlining some implications for actual implementation of the Google Ranking documents patent. There are some
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Philippe Trebaul's curator insight,
February 21, 5:29 AM
Google Transition Rank: We’re All Spammers Now (part 2)
"We left off in the last part of this series with outlining some implications for actual implementation of the Google Ranking documents patent. There are some"...
Google Transition Rank: We’re All Spammers Now (part 2) via @Gerrit_Bes http://sco.lt/...
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If you’re a freelancer, my crazy suggestion to you would be to slow down. Not "slacker" slow, but try not to let your clients in on your amazing superpowers. Impress your clients by under-promising and over-delivering. Delete the scoop?
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This is a problem for Google. As Google reveals to the public, or as optimizers discover on their own, what signals are being measured in its algorithms, the behavior of optimizers changes in a way that tends to result in a decrease in the effectiveness of using certain kinds of signals as a measurement by Google. As a result, Google’s system must change and adapt to maintain the purity of its results. Revealing some signals to the public is in some cases helpful for Google.
Having the Internet ecosystem take on certain characteristics (more people solving cannonicalization issues, more webmasters using Title tags properly, more webmasters using Authorship tags, etc.) makes it easier for Google to perform its analyses. Some of those characteristics may not sufficiently materialize, however, if webmasters don’t know they are important. Many of those desired characteristics are neither intuitive nor natural for webmasters like rules for cannonicalization, use of meta tags, and various SEO “best practices.”