Content Strategy |Brand Development |Organic SEO

So much to read out there... Great post over on Tad's blog

Now let recount of a few other reasons why short posts beat long content on the Web:

1. People don't read online, they scan. The fewer text to read the bigger the chance that they scan your message and that it gets through in the first place.

2. Long lists or minute step by step tutorials get shared a lot and saved even more for later but people rarely use them in their entirety.

3. The time you need to prepare a long article or essay equals a few, or even dozens of short postings. Add up the social media activity of a dozen short posts and compare it with one long article.

4. Publishing only hard core hyper-valuable long articles once every few weeks lets your audience forget about you in the mean time.

5. When it comes to SEO the headline and page title are crucial to rank for a given phrase. When you have ten posts you are more likely to rank for ten keyphrases than with just one post even in case this one ranks better.

6. Some of the most successful writers like Seth Godin post really short articles, sometimes as short as aphorisms. The less fluff and the more message the better.